How important is an effective digital marketing website? What are the best digital marketing tips to encourage better traffic? Check these numbers based on a study by DemandSage:
- It takes 0.05 seconds for visitors to decide whether to stay on your website or leave. Let alone exploring further.
- 88.5% of people leave due to slow loading, resulting in a loss of 2.6 billion dollars across industries annually.
- 40% of users won’t engage with an unattractive website across industries.
Facing similar problems?
Now, get this – You can expect a jump of over 4x visitors and conversions with an updated, attractive, and well-structured website.
What are you going to do about it? Redesign your digital marketing website?
But how do you create a website that attracts, engages, and converts your target audience?
How do you ensure your website reflects your brand identity, showcases your expertise, and delivers value to your visitors?
The answer is simple: you need a strategic approach to website content writing and design upgrades. You need to apply proven digital marketing tips and best practices for website content writing that will enhance your website’s performance and lead generation potential.
In this blog post, we’ll share five digital marketing tips for redesigning your website that professional website content writers use. This will help you exponentially with your digital marketing website performance.
Let’s get started.
Digital Marketing Tips #1: Prioritize User Experience
One of the most important factors influencing your digital marketing website lead generation is user experience (UX). UX is how your visitors feel when they interact with your website UI and website content. It encompasses aspects such as usability, accessibility, functionality, and aesthetics.
A positive UX can keep your visitors engaged, satisfied, and loyal. A negative UX can drive them away, frustrated and disappointed.
According to a study by Forrester Research, a well-designed UX can increase conversion rates by up to 400%. On the other hand, a poor UX can cost you up to 50% of your potential sales.
So, how do you create a user-friendly digital marketing website that enhances your lead-generation efforts? Here are some action steps you can take:
a) Simplify navigation
- Make it easy for your visitors to find what they are looking for on your website.
- Use clear and consistent labels, categories, and menus.
- Avoid clutter and unnecessary elements that can distract or confuse your visitors.
b) Improve page load speeds by optimizing your website content
- Use tools like Google PageSpeed Insights or GTmetrix to analyze your digital marketing website.
- Then optimize your website UI and content according to best practices. (Need a hand? Contact us here.)
c) Ensure mobile responsiveness
- Use tools like Google Mobile-Friendly Test or Responsive Design Checker to test.
- Adjust your website’s layout and functionality across different screen sizes and devices. (You sure you can do it yourself? Professional assistance is right here.)
Digital Marketing Tip #2: Strengthen Your SEO Game
Another crucial factor that affects your digital marketing website lead generation is search engine optimization (SEO). As a digital marketing company, SEO is one of your biggest assets. Your digital marketing website being visible on SERP is your proof of work.
On the other hand, SEO can help you drive more organic traffic and leads to your website when your digital marketing website rank higher for targetted keywords.
According to a study by BrightEdge, organic search accounts for 53% of all website traffic and 40% of revenue.
So, check if your digital marketing website SEO game is upbeat and if not do this:
a) Conduct thorough keyword research and re-examine
- Check where you stand with your keywords.
- Identify the best keywords for your website, i.e., most relevant to your website.
- Use tools like SEMRush, UberSuggest, Ahrefs, Google Keyword Planner, etc. to analyze the search volume, competition, and intent (Most important, don’t miss on this!) of your target keywords.
b) Re-examine on-page elements & optimize
- Optimize your title tags, meta descriptions, headings, content, images, and URLs.
- Use tools like Yoast SEO or Rank Math to check.
- Improve your SEO score and readability.
- Check broken links, and analyze non-performing pages of your digital marketing website.
c) Create valuable, SEO-optimized content
- Create valuable, SEO-optimized content that provides useful and relevant information to your visitor (Set a problem-solving narrative. Facing difficulty? Let us handle it.).
- Must use target keywords naturally and strategically throughout your content without overstuffing or spamming.
Digital Marketing Tips #3: Create Compelling Content
Content is one of the most powerful tools that can generate leads for you. It showcases your expertise, builds your authority, and establishes your trustworthiness. It educates and persuades your visitors to become leads.
According to a study by Demand Gen Report, 47% of buyers view three to five pieces of content before engaging with a sales rep. Moreover, 96% of buyers want content with more input from industry thought leaders.
So, how do you create compelling content on your digital marketing website that connects and converts your visitors? Here are a few powerful steps:
a) Develop a content strategy for your digital marketing website
- Based on your goals, audience, topics, formats, channels, and metrics.
- Create content funnelling on each webpage, including the homepage. (Funnelling? Check here.)
- Create a content calendar for dynamic web pages, such as product pages, and pricing pages, blogs(Minimum 16 blogs a month. Check here how to write one that ranks).
- Align your content with your business objectives, target your ideal customers, and measure your results.
b) Use various formats (blogs, videos, infographics)
- Can help with the appeal and different stages of the buyer’s journey.
- Diversify your content and increase your reach and engagement.
c) Keep your digital marketing website content informative and engaging
- Provide real value and unique insights.
- Help your visitors to make informed decisions.
- Hold them a little longer by encouraging them to interact with your website.
Digital Marketing Tips #4: Utilize Social Proof
Social proof is the phenomenon where people tend to follow the actions and opinions of others, especially when they are uncertain or unfamiliar with something.
Social proof can influence your digital marketing website lead generation by providing evidence and validation of your digital marketing services.
According to a study by Nielsen, 92% of consumers trust recommendations from other people, even if they don’t know them personally. Moreover, 88% of consumers trust online reviews as much as personal recommendations.
So, how do you leverage social proof to boost your website’s credibility and conversions? Try these things:
a) Showcase customer testimonials on your digital marketing website
- Statements from your satisfied customers that praise your digital marketing services and results.
- Use tools like TrustPilot or Testimonial Monkey to gather feedback.
- Embed them on your website.
b) Highlight case studies
- Case studies that showcase your digital marketing expertise.
- Illustrate your process, methodology, and outcomes, and provide proof of your expertise and capabilities.
- Take professional assistance if unsure how to design professional case studies. ( Hint: Contact us!)
- Showcase finished case studies on your website.
c) Display trust badges and certifications on your digital marketing website
- Help you enhance your reputation, legitimacy, and professionalism, and increase your visitors’ confidence and trust.
- Use tools like TrustLock or TrustBadge to verify and display your credentials and achievements on your website.
Digital Marketing Tips #5: Optimize Conversion Points
The final factor influencing your digital marketing website lead generation is conversion optimization. Conversion optimization is crucial if you want to improve your traffic conversion rate.
It involves creating and optimizing the website content elements that prompt your visitors to take action, such as calls-to-action (CTAs) and lead capture forms.
According to a study by WordStream, the average conversion rate for websites across industries is 2.35%. However, the top 10% of websites have conversion rates of 11.45% or higher.
So, how do you optimize your conversion points and join the top performers? Here are some action steps you can take:
a) Place CTAs strategically
- Place them where they are visible and relevant.
- Use clear and compelling language that conveys the value and urgency of your offer.
b) Simplify lead capture forms
- Used to collect your visitors’ contact information, such as name, email, phone number, or company name.
- Ask for essential information that you need to qualify and follow up with your leads.
- Use clear and concise labels, instructions, and placeholders. (No need to be creative here, unless it all depends on it.)
c) Offer valuable lead magnets
- Such as ebooks, whitepapers, webinars, or checklists for their information.
- Offer something specific that solves their problem or provides a specific benefit.
- Use attractive and enticing headlines, images, and descriptions that highlight the value and urgency of your offer.
Conclusion
Your digital marketing website is your online storefront and your most powerful lead-generation tool. Moreover, it is also proof of work, being a digital marketing company yourself.
By applying these five proven tips, you can make it more appealing to your visitors. This will ensure more traffic, and higher engagement times, guaranteeing conversion growth.
However, creating and maintaining a high-performing digital marketing website is not an easy task. It requires strategic planning in terms of UI/UX, design, and content writing. A lot of digital marketing companies have taken our assistance for powerful SEO-driven website content and UI/UX designing.
Whether you need a website redesign or a website content writer in order to uplift your brand’s performance, we can provide affordable solutions without a hit in quality. Some bonus content writing and design services include blogs, infographics, logos, product description writing, etc.
You don’t have to settle for a just-good-enough website. You know you are better at what you do, right? Let the market know it, too. Let us help you.
P.S. We can also provide assistance to any content-related assistance for your clients. Contact us today.
FAQs
Q. How do I redesign an existing website?
Following the below steps can help you redesign your existing website:
- Analyze what’s wrong with the current website.
- Note down what already works.
- Define objectives of website redesign.
- Select tools, language, platforms, or professional services.
- Make a list of desired changes.
- Plan out your content (use funnelling model, wherever necessary).
- Start redesigning for UX, mobile & SEO optimization.
- Launch and monitor the new website.
- Look out for any remaining bugs/glitches.
Q. What is the best way to hire a content writer for my website?
Website content writing requires a lot of different types of skill sets. Hence, hiring a niche-specific website writer won’t cut it. It is always recommended to give such projects to a website designing and content writing agency.
Agencies often have a professional website designing and content writing team for tasks such as UI design, UX Audit, Website content writing, Copywriting, SEO experts, etc. Contact us here for an affordable solution for your digital marketing website.
