The global online travel market size was valued at USD 795.1 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 15.1% from 2021 to 2028. While many travel companies failed to be a part of such rapid growth, there is one that took advantage of powerful travel article writing to grow their business in a short period.
Airbnb launched its own magazine, Airbnb Magazine, in 2017, which features stories from hosts and travellers around the world. It allowed Airbnb to gain loyal subscribers who were interested in such experiences.
Moreover, Airbnb saw a significant revenue bump after the launch of its magazine. Due to its real value-adding properties and gorgeous aesthetics, the magazine has won several awards for its design and content and has a circulation of over 1 million.
In this article, we will go through such characteristics that enable travel article writing a success for travel companies and travel agencies.
Who are we? Content Whale is a complete content writing company specializing in 30+ content writing domains, such as blogs & article writing, magazine articles, graphic design, website content writing, etc.
We serve 33+ industries, out of which the travel & tourism industry is one of our niche industries. We have served travel companies such as MakeMyTrip, Redbus, Thomas Cook, TripAdvisor, etc., providing affordable travel article writing solutions.
If you are a travel company looking for affordable travel article writing services to grow rapidly in the market, Content Whale will be a viable solution for you.
However, if you are writing one yourself, ensure that it is unique and adds value to your audience. But how can you ensure your write travel articles stand out from the crowd and resonate with your audience? Here are some travel article writing tips and best practices to keep in mind.
1. Practical Niche-Specific Research for Travel Article Writing
Let’s say you are a travel company that offers customized tours to Japan. You want to write an article about the best places to visit in Tokyo during cherry blossom season. How would you do your research?
a) First, identify your target audience and their pain points, goals, interests, and preferences:
• Google Analytics – to find which page of your website your audience relates to the most and what bounces them off your website.
• Different SM Insights – Behaviour of your social media followers on different posts related to Japan & Tokyo.
• SurveyMonkey – To understand your email subscribers’ CTRs, interests, and successful email campaigns.
• Google Trends/BuzzSumo – popular or trending topics in the travel niche related to Tokyo & Cherry Blossom.
b) Now you can collect the right information for travel article writing:
• Wikipedia – To collect credible data on Japan’s history, culture & attractions. (Check the reference section to ensure the data is reliable.)
• TripAdvisor – for experts’ opinions, people reviews & recommendation places & hotels in Tokyo.
• Lonely Planet – for travel guides on how to travel more efficiently & economically.
• Instagram/Pinterest – for visual inspiration or user-generated content on Tokyo’s cherry blossom spots.
c) Finally, organize everything in one place. Some widely used tools are:
• Evernote/Google Docs – for notes, key points, and creating outlines.
• Excel/Google Sheets – for creating charts, graphs, or tables to visualize your data.
If you don’t want to invest your time into writing travel articles yourself, you can always outsource to us at Content Whale.
2. The Right Way of Content Writing for Travel Companies (ft. Funnel Model)
One of the most important aspects of travel article writing is storytelling. Storytelling increases the likelihood of readers remembering the information. According to a Stanford study, people are 22 times more likely to remember a fact when it is embedded in a story, rather than presented as a raw data point.
Additionally, storytelling can help you convey your message, and showcase your brand personality, and persuade your readers to take action.
But how do you tell a good story in a travel article? One of the methods you can use is the funnel model. The funnel model allows you to structure your story from broad to specific, general to personal, and abstract to concrete. The funnel theory consists of four stages: hook, overview, details, and call-to-action.
a) Hook: It’s the first sentence or paragraph of your travel article that should be able to hook your audience, alluring them to read more. The hook can be a question, a quote, a statistic, a fact, a joke, a story, or anything else that sparks curiosity or interest.
A dramatic hook is one of the most powerful hooks in travel article writing. However, a ‘Do-you-know’ bit or a rhetorical question also works with almost the same efficacy.
b) Overview: The overview is the second part of your article that gives the reader an idea of what the article is about and why they should care. The overview can be a summary, a thesis statement, a problem statement, a benefit statement, or anything else that explains the purpose or value of your article.
c) Details: The details are the third part of your article that provide the main information, evidence, or arguments that support your overview. The details can be facts, figures, examples, anecdotes, quotes, or anything else that adds depth and credibility to your article.
d) Call-to-action: The call-to-action is the final part of your article that tells the reader what to do next. The call-to-action can be a link, a button, a coupon, a phone number, an email address, or anything else that encourages the reader to take action.
If you are not sure about how you’ll pull this off, let us handle the writing part for you. Connect with your dedicated account manager now!
3. SEO Content Writing for Travel Companies
There is no doubt that SEO improves your website’s visibility and ranking on search engines. It helps creating content that is relevant, useful, and engaging for your target audience, as well as optimized for search engines.
According to a study by BrightEdge, organic search accounts for 53% of all website traffic. This means that more than half of your potential customers are reaching out to you from search results. Hence, SEO content writing is highly important for your travel company.
How do you write SEO content for travel companies? Here are some tips and best practices to follow:
• Keyword density (1-2%)
• Meta Tags (Insertion of keywords)
• Mobile Optimization (Average 50% of users are mobile users)
• Image Size (As small as possible to load faster)
• Image Alt Text (Relevant to images and, if possible, keyword insertion)
• Snippets (Brief description of the topic)
• FAQs (Relevant to the target audience)
However, if you wish to have a detailed explanation of SEO, check out this article.
Don’t be overwhelmed, you can always rely on a professional and affordable travel article writing company. Share your requirements with us!
4. Travel Article Writing & Tourism Article Writing
Travel article writing is more focused on the personal experiences, opinions, and emotions of the writer or traveler. Tourism article writing focuses more on the factual information, features, and benefits of a destination or service.
Differences between travel article writing & tourism article writing:
a) Travel article writing:
• More subjective, creative, and narrative
• Uses storytelling techniques such as anecdotes, dialogue, sensory details, humor, or suspense to engage the reader’s attention and imagination.
• Uses the first-person point of view (“I”) to share the writer’s perspective and personality.
b) Tourism article writing:
• More objective, informative, and persuasive
• Uses data-driven techniques such as statistics, facts, examples, quotes, or testimonials to establish credibility and authority.
• Uses the third-person point of view (“they” or “it”) to present a neutral or professional tone.
How can travel brands leverage both types of content writing? By using them for different purposes and audiences.
Travel article writing can inspire, entertain, and connect with potential customers looking for travel ideas or inspiration. For example:
• You can use travel article writing to showcase your brand’s unique selling proposition, such as personalized tours, local guides, or cultural immersion.
Tourism article writing can be used to inform, educate, and convince potential customers who are looking for travel information or solutions. For example:
• You can use tourism article writing to showcase your brand’s competitive advantages, such as its prices, discounts, or guarantees.
5. Use of Visual Elements While Writing Travel Articles
Visual elements are an essential part of travel article writing. Visual elements can help you attract and retain the reader’s attention, enhance your message, and increase your conversion rate.
How can travel brands use visual elements while writing travel articles? Here are some tips and best practices to follow:
a) Use of high-quality and relevant visuals for writing travel articles:
• Can include images, videos, infographics, maps, charts, graphs, or icons.
• Clear, sharp, original, authentic, and diverse.
• Use tools like Unsplash, Pixabay, Pexels, Freepik, etc. for royalty-free images or videos.
• Use tools like Canva or Piktochart to create your own infographics or charts.
• Illustrate your points, provide evidence, or evoke emotions.
b) Incorporate your branding elements in your travel articles:
• Find the right colors, use tools like Coolors, Adobe Color, etc.
c) Finally, optimize your articles for SEO & performance:
• Use keywords in your file names, alt texts, captions, and titles.
• Right image formats, sizes, and compression.
• To reduce file size, use tools like TinyPNG, Compressor.io, etc.
Final Words
Travel article writing is a powerful way to grow your travel brand and reach your target audience. By following the tips and best practices we’ve shared in this article, you can create travel articles that are informative, engaging, and effective.
However, we know that travel article writing can be challenging and time-consuming. That’s why we’re here to help. As we mentioned initially, we have worked with many travel & tourism brands for their travel article writing requirements. Hence, we believe, we can benefit you as well, with our affordable travel article writing services.
You can contact us here to get started.
FAQs
Q. What is a travel feature article?
A travel feature article is a type of travel article that focuses on a specific aspect or theme of a destination or experience. A travel feature article usually provides more depth, detail, and insight than a regular travel article. A travel feature article can be written in different styles, such as descriptive, narrative, persuasive, or informative.
Q. How do you write a travel article?
To write a travel article, you need to follow these steps:
• Choose a topic and a purpose for your travel article.
• Do research on your topic and audience.
• Create an outline for your travel article.
• Write the introduction, body paragraphs, and conclusion of your travel article.
• Edit and proofread your travel article.
• Add visual elements and optimize your travel article for SEO.
Q. What is the aim of travel writing?
The aim of travel writing is to inform, entertain, inspire, or persuade the reader about a destination or experience. Travel writing can also help writers express their thoughts, feelings, or opinions about a destination or experience.
Q. How to find SEO article writers?
To find SEO article writers, you can use different methods, such as:
• Searching online platforms or directories that connect clients with freelance writers.
• Asking for referrals or recommendations from your network or industry peers.
• Hiring a content writing service that specializes in SEO article writing.
Content Whale is a content writing service that offers high-quality and SEO-friendly content for various niches and purposes. Content Whale has a team of professional and experienced writers who can create content that meets your needs and expectations. Content Whale also offers fast delivery, affordable prices, unlimited revisions, and a 100% satisfaction guarantee.
