5 Press Release Examples [With Best Press Release Writing Tips]

10 min read October 5, 2026

The press release examples below illustrate how companies transform news into a story that journalists could build on. A press release is usually a headline, dateline, a lead that provides answers to who, what, when, where, and why, one quote, boilerplate, and a media contact. All the press release samples below are authentic and have been issued by Samsung, Apple, Starbucks, Cision, and Content Whale.

In early 2026, Cision conducted a survey of 1,899 journalists, and 66% of respondents admitted that they depend on PR materials, including press releases, for ideas (Source).

At Content Whale, we produce press releases for tech, education, automotive, Saas and healthcare brands. Every press release sample here has been compared to the authentic version of the press release published by the company.

In this guide, we will explore the press release format, dissect five press release samples, and provide our tips for writing press releases.

What Is a Press Release?

A press release is a brief, factual statement prepared for the media. All examples of press releases here conform to a standard format. This format enables a reporter to grab the facts, the quote, and the contact information in less than a minute. This is important since one journalist can receive many proposals in one workday.

The newsroom repurposes this content quite often. Research conducted at Cardiff University shows that out of 2,207 news items in the UK, 19% were either partly or fully based on PR content, while less than half of them showed no traceable PR content at all (Source).

Press Release Format at a Glance

Section	What It Does	Typical Length
Headline	States the news in plain words	Under 100 characters
Dateline	City and release date	One line
Lead paragraph	Answers who, what, when, where, why	35 to 50 words
Body	Adds proof: numbers, context, details	2 to 3 short paragraphs
Quote	Gives a view only a named person can give	1 to 2 sentences
Boilerplate	Standard company description	40 to 60 words
Media contact	Name or desk, email, phone	2 to 3 lines

5 Real Press Release Examples, Broken Down

Since we selected one press release per type, the following press release examples provide examples for the five types that most marketing/PR departments will require: product launches, events, partnerships, research results, and corporate news.

These summaries are all paraphrased versions. The date provided after each of the press release examples will help you to track down the original press release.

Company	Type	Date	Main Lesson
Samsung	Product launch	July 22, 2026	Price and dates get their own section
Apple	Event	March 23, 2026	Hard dates in the headline
Starbucks and Spotify	Partnership	May 2015	Scale numbers for both sides
Cision	Research and data	2026	One statistic carries the story
Content Whale	Company news	December 2023	What we would fix

Press Release Example #1: Samsung Galaxy Z Fold8 Launch (Product Launch)

Headline: Samsung Galaxy Z Fold8 Ultra, Fold8, and Flip8: Foldables, Perfected for Every Way of LivingDate: July 22, 2026, Samsung Electronics U.S. newsroomLead (paraphrased): Samsung introduced three foldables, each aimed at a different use: content, productivity, and portability, all tied together by Galaxy AI.Proof points: pre-orders from July 22, general availability August 7, prices from $1,199.99 to $2,099.99.Quote: TM Roh, CEO and President of the Device eXperience Division, on AI in mobile devices.Contact: a dedicated mobile PR email at the foot of the release.

What works: price and availability sit in a labeled section.
What works: subheads split the 3,000-word release by device and by feature, so a reporter covering only cameras or only battery life can jump straight to the part that matters for their story.
Watch out: that length suits a flagship brand only. Smaller companies should stay near 500 words.

Press Release Example #2: Apple WWDC26 Dates (Event Announcement)

Headline: Apple’s Worldwide Developers Conference returns the week of June 8Dateline: CUPERTINO, CALIFORNIA, March 23, 2026Lead (paraphrased): WWDC runs online from June 8 to 12, with an in-person day at Apple Park on June 8.Proof points: 100+ video sessions, online labs, and invitations for Swift Student Challenge winners.Quote: Susan Prescott, Vice President of Worldwide Developer Relations.Contact: Apple Media Helpline, plus the standard Apple boilerplate.

What works: the headline carries the date.
What works: at about 650 words, the release covers who can attend, how to join online, what happens at the in-person day at Apple Park, and which students get invited to Cupertino.
Quote: it comes from Susan Prescott, who runs developer relations.

Press Release Example #3: Starbucks and Spotify (Partnership)

Announced: May 2015Lead (paraphrased): Starbucks and Spotify set up a shared music program: rewards members could shape in-store playlists and earn Stars through Spotify Premium.Proof points: 7,000 U.S. company-operated stores, 10 million rewards members, 150,000 U.S. employees with free Premium, and 60+ million Spotify users.Quotes: Howard Schultz, Starbucks Chairman and CEO, and Kevin Johnson, President and COO.Rollout: U.S. first from fall 2015, followed by Canada and the UK.

What works: each side brings a number, which shows why the deal matters to both audiences: Starbucks brings 7,000 stores and 10 million rewards members, and Spotify brings more than 60 million users.
What works: it names a first. Customers could earn Starbucks rewards through an outside partner for the first time.

Press Release Example #4: Cision State of the Media 2026 (Research and Data)

Headline: PR Emerges as the Primary Source for Journalists in High-Pressure NewsroomsPublished: 2026, Cision newsroom and PR NewswireLead (paraphrased): A survey of 1,899 journalists across North America, EMEA, and APAC found PR content is now a main input for story ideas.Proof points: 66% rely on PR content, 72% say fewer than a quarter of pitches are relevant, and 53% oppose AI-generated pitches.Method: survey fielded January to February 2026.

What works: the headline states a finding. A weaker version would read “Cision releases annual report,” which tells a journalist nothing about what the 1,899 respondents actually said or why the result should change how their own newsroom works with PR teams.
What works: sample size and survey dates appear up front, so journalists can cite the numbers.

Press Release Example #5: Content Whale on AI and Human Writing (Company News)

Headline: a question-style title asking what makes Content Whale’s writing services innovative in the AI eraDateline: MUMBAI, INDIA, December 13, 2023Lead (paraphrased): Content Whale described how it pairs AI tools with human writers to raise quality.Quote: Vaibhav Kishnani, founder.Boilerplate and contact: founding year, service range, writer network, and a named media contact.

What worked: every required section is there.
What we would fix: it ran close to 1,000 words, about double our own guideline for company news.
What we would fix: the question-style headline has no hard news hook.

Every draft we write now gets one test: if the headline would not work as a standalone news headline on a wire service, with no company name recognition to carry it, the release goes back for another edit.

Press Release Writing Tips From These Examples

Lead With the News, Not the Company

In press releases from Samsung, Apple, and Cision, the most effective press releases begin by stating the news in the very first sentence. The history of the company belongs in the boilerplate. People who read no further than the lead will be able to understand the news, who conducted it, and when it will take effect.

Put a Number or Date in the Headline

Apple’s headline carries the date. Our 2023 headline carried no date, no number, and no named product, and of all the differences between those two press release examples, the headline gap is the one we would fix first. Add at least one specific detail to your headline, such as a date, a price, or a figure.

Keep Every Claim Checkable

Overstated releases produce overstated coverage. A BMJ study of 462 UK university press releases found that when a release exaggerated a causal claim, 81% of the resulting news stories did too, against 18% when the release stayed accurate (Source).

The same study found little evidence that exaggeration earned extra news coverage.

Write One Quote That Adds Something

Good quotes in press release examples give a reason, an opinion, or a first-hand detail from a named person with a real title, such as TM Roh explaining Samsung’s view of AI in phones or a founder explaining a decision. “We’re thrilled to announce” gives reporters nothing. Cut any line a reporter could not quote in a story.

Pitch Only Reporters on Your Beat

Cision’s survey found that 72% of journalists consider fewer than a quarter of their pitches relevant. Build a short list first. Include only reporters who have covered your industry, your competitors, or your type of announcement in the past six months, and send each one a note that says why the news fits their beat.

Checklist Before You Send

Headline includes a number or date.
Lead answers who, what, when, where, and why in under 50 words.
Every claim in the release can be checked against a public source, a published study, or internal data that you are willing to share with a journalist who asks for it.
The quote comes from a named person with a real title.
Length is 400 to 600 words for most companies.
The media contact named in the release checks email and answers reporters on the same day it goes out.

AI tools can speed up a first draft, but fact-checking stays human. Our post on AI press release writing covers where they help.

FAQs

How long should a press release be?

Most should run 400 to 600 words. Apple’s WWDC release is about 650 words, and Samsung’s 3,000-word Galaxy Z Fold8 launch is the exception, since a flagship product with three devices needs separate sections for each model and feature.

What format do press release examples follow?

Headline, dateline, lead paragraph, body, quote, boilerplate, and media contact, in that order. Many releases end with “###” to mark the close.

Where can I find more press release examples?

Company newsrooms such as Apple Newsroom and Samsung Newsroom are free sources of press release examples, and so are wire services like PR Newswire and Business Wire, which let you search by industry.

Should I use AI to write a press release?

Use AI for a first draft at most. More than half of journalists in Cision’s 2026 survey oppose AI-generated pitches, so edit heavily and verify every fact.

How do I measure press release success?

Track pickups, referral traffic to the linked page, branded search volume, and inbound media requests over the next two weeks.

Conclusion

The best press release examples share four traits: specific headlines, facts in the lead, a quote that says something, and claims a reporter can check against a source, and the five above show each trait in a real release. Pick one clear piece of news before you write.

Our roundup of the best press release writing services in the USA compares providers. Explore Content Whale’s press release writing services today.