Article writing in a digital space is not just an art; it’s a science too. It requires in-depth research on the given topic and then is written corresponding to the intended objectives. There are a lot of hidden processes going on in the background that are responsible for the success of an article. Since these processes are ever-evolving, you should always be updated.
Content Whale is one of the most affordable article writing services around the globe. Although we provide 42+ content solutions, article writing is one of our strengths. As an article writing agency, we ensure effective articles that deliver the intended objectives.
Why Are Articles Important for Your Business?
The biggest advantage that articles bring you is driving a lot of traffic. A study by BlogTyrant shows that brands who post 16+ articles in a month increase their website traffic by 350%. The same study found that at least 5 blogs a month help with gradual, incremental traffic to your website.
Apart from driving traffic, articles also help you build trust and credibility. Posting articles that provide useful information to your target audience shows you as a reliable source of information. Sharing insightful and problem-solving content that benefits your customer base can demonstrate your industry expertise.
With an effective article writing and publishing strategy, you can gain incredible growth in lead generation organically. Let’s see how articles help you generate business.
How Exactly Do Articles Help You Generate Business?
It’s a fact that the more you are recognised, the more opportunities will knock on your door. Being an article writing agency, we are aware of how articles are a tool to gain customer recognition, credibility, and reliability, resulting in strong business growth. Here is a step-by-step process of how articles help generate business:
Right after creating an industry-ready article, you need to publish it strategically. You need to choose a suitable platform where your article will gain you maximum exposure. You should also make sure that all SEO elements are taken care of, which we will talk about later in the article.
Any published article will not rank right away. So, what should we as an article writing company do? Once we are done with your on-page SEO efforts, we start with off-page SEO, which is a basic practice of good article writing services. This includes social media promotions, social bookmarking, and external link-building. Following this strategy, you can also achieve higher rankings.
Once your article ranks for the set keywords, it will start driving traffic on your website. If the article is published on the website’s blog page, it will drive organic traffic. However, articles published on other platforms drive referral traffic.
All article content writing services know that articles can drive traffic to your website, so then it’s upto you how you divert them to your services. You can use smart internal linking techniques to direct traffic to your product/service pages. All good article writing services use subtle redirection, and soft-selling techniques, providing the utility the target audience seeks. This should be attached to a lead magnet, lead forum, or any method that would give the customer an effortless lead generation experience.
Educate your audience with subtlety about your brand, brand values, and your products and services through your article. So, when redirection occurs, the prospect will likely make a transaction.
Unraveling Secret Techniques We Use While Writing an Article for You
i) Topic Research: What is hidden?
In 2023, all companies and article content writing services use ChatGPT, Bard, Google, etc., for topic research. However, there are some problems with these tools. ChatGPT is limited to the year 2021 data unless you use a paid version. Bard is still learning. Google is trying to limit your research to ‘What you would like to see’ instead of giving you unbiased search results. So, what else do these article writing services do? Where do they fetch new and critical information?
Here are 2 powerful research tools:
- OpenAI collaborated with Microsoft to release BingAI, a chatbot powered by GPT-4. While you are aware of it, you might not know many any good article writing company extensively uses BingAI for real-time data from the internet. BingAI uses Bing search, which is an added benefit as Bing is not as capable of isolating you from unseen information as Google does.
- Another powerful unbiased research tool that agencies use to deliver affordable article writing services is DuckDuckGo. It’s the safest search engine available which doesn’t keep your data and thus cannot give you user-personalized results. You can install the DuckDuckGo browser or Brave browser to get the most out of the internet for your article research.
With these 2 simple yet effective research tools, you can write articles with new and value-adding information to your audience.
ii) SEO Research: What should you know?
Once you have gathered information from other sources, you should aim to research important elements required for ranking on Google, the biggest search engine, and optimize your content accordingly.
While keywords are an important aspect of any SEO, any article writing company like us always first understands the user’s intent. There is little to no chance people will read an article about ‘How T-shirts are made?’ when their intent, through the keyword ‘Tshirts’, is to buy them.
A widely used keyword research tool is Google Keyword Planner. You should know that you can also use Bard or BingAI to research customized keywords according to the user’s intent by the right prompting techniques.
Once you are done with keyword research, use these keywords and review the first five articles that come up. Use Google Chrome extension ahrefs to study the meta tags, headers, and other important elements of SEO through the tool.
With this, you will be ready with enough information for your SEO prerequisites.
iii) Article Writing: How to actually write a rank-worthy article?
What else? Nothing, you have covered it all. However, all that is hidden is inside these steps that make an article exciting, interesting, optimized, and finally rank-worthy.
Headline: We use counter-intuitive headlines that influence cognitive thinking. This helps generate more business for you, helping us provide affordable article writing services. Today’s audience won’t wait for generic headlines. Your headline must not reveal anything important but give an idea about what it could lead to, alluring the audience to have a look.
Powerful Start: A powerful first paragraph features a hook factor, suspense, build-up, and ignites a certain type of emotion that compels the reader to read further.
Informative Content: Informative content, when coupled with super-subtle branding, delivers a follower base that will be with you forever. Subtly familiarizing them with your products and services, benefits you offer, care you provide, etc., will influence them enough to convert them.
Compelling CTAs: While your article content is your marketing efforts, compelling CTA is your sales efforts. If marketing is done right, CTA can deliver swiftly and smoothly. However, your CTA must contain these few factors for it to deliver on set objectives:
- Urgencies like limited-time offers, Offer valid till today.
- Free Goodies, value offers, bundled offers, etc.
- Voice and personality fitting to your target audience.
- As small and easy to read as possible.
- Simple yet effective language.
- ‘Click here to access our article writing services’ is not a good CTA, but ‘Contact for free Pilot’ is a much more effective CTA.
iv) SEO in Writing: Continuous Effort
As much as your content gives you credibility among your audience, SEO ensure that your article is visible to the relevant audience. You might know these latest SEO techniques:
- Keyword density (1-2%)
- Meta Tags (Insertion of keywords)
- Mobile Optimization (Average 50% users are mobile users)
- Image Size (As small as possible to load faster)
- Image Alt Text (Relevant to images and if possible keyword insertion)
- Snippets (Brief description of the topic)
- FAQs (Relevant to the target audience)
What you don’t know:
- According to the latest study by ThriveMyWay, 50% of adults use voice search. So, ask your article writing services provider if the articles delivered are voice-searched optimized.
- Apart from keywords, there are certain terms that almost every article writing company uses that help with the ranking. For example, for the keyword ‘article writing services’, these terms could be top, best, affordable, professional, etc..
- Tools like Yoast SEO, etc., are highly significant in improving your SEO efforts.
- Use Schema Markup to enhance your snippet performance. Use tools like schema.org or Google’s Structured data analysis tool.
Remember that SEO is an evolving effort, and with its evolution, you also shall optimize your article on a regular basis.
v) Readability: How is this important?
Readability is one of the most important factors that actually impact your brand authority. It ensures that your research, writing, and SEO efforts are not gone in vain. Readability performance can be measured through tools such as Yoast SEO, Grammarly, readability check, and even certain AI tools that can help you with it.
Some tips for the best readability experience for your readers:
- Easy to understand vocabulary and language.
- Short sentences, yet impactful.
- Bullet points for easy access to important information.
- Less passive voice, more active voice.
- Short paragraphs
- Use of infographics and images for better representation of information.
Readability improves the retention period of readers, and this encourages Google to push your article into the upper rankings on the SERP.
Impact of These Techniques on Your Article Ranking
Posting a minimum of 16 high-impact articles a month, strategically on select platforms will generate exponential results for your website in terms of website traffic, domain authority, user base, leads, and resulting revenue.
The Grand Conclusion
So, now you have all the information you need to write an article, publish it, and generate business. Although, you should also know that article writing requires expertise in the field. It requires subject knowledge for the topic you want to write about.
If you put out generic content on the internet, Google will never rank it. That is one of the reasons you should opt for professional article writing services.
We have helped 1500+ brands across industries globally with 42+ content solutions. We started our journey as an article writing agency and became Asia’s fastest-growing content writing services.