Best SEO Copywriting Companies in USA

7 Best SEO Copywriting Companies in USA

22 mins read
December 17, 2024

High-quality, SEO-optimized content is essential for boosting your website’s visibility and ranking on search engines. SEO copywriting involves crafting content that attracts both search engines and readers, ensuring that your website performs well and engages visitors effectively. Crafting such content requires a high level of expertise and experience, which is why many businesses seek professional SEO copywriting services in USA.

The SEO copywriting industry in the USA is highly competitive, with many companies offering specialized services to meet various business needs. 

Whether you are a small business owner aiming to improve local SEO or a large corporation targeting national visibility, choosing the best SEO copywriting companies in the USA can significantly impact your online success.

This blog aims to guide you through selecting the best SEO copywriting company in the USA by reviewing the top seven firms known for their exceptional services. 

We will explore their key features, pricing, customer feedback, and more to help you make an informed decision. 

Additionally, we will discuss what to look for in an SEO copywriting company, the benefits of using professional services, and future trends in the industry.

By the end of this blog, if you are looking for any of these:

You will be able to decide on your own, without any further research.

Stay tuned as we dive into the details of the top 7 best SEO copywriting companies in the USA, starting with Content Whale, a leading firm known for its high-quality content and expert writers. 

But before that, here’s an overview of all the 7 best SEO copywriting companies:

CompanyOverviewKey Features and BenefitsPricing and PackagesCustomer Reviews and Ratings
Content WhaleProminent content writing service with a focus on high-quality SEO contentExperienced writers, SEO-optimized content, Customizable services, Fast turnaround timesCompetitive pricing, details on websitePositive feedback for quality and customer service
ScriptedLarge freelance platform with a network of tens of thousands of copywritersAccess to vetted writers, Flexible pricing models, High-quality SEO copywriting, Dedicated account managersPrices start at $49/month, details on websiteHighly rated for quality and flexibility
ClearVoiceContent marketing platform connecting businesses with freelance copywritersVetted and reliable writers, Flexible solutions, Integrated content management tools, Strong SEO focusCustomizable pricing, details on websitePraised for reliability and quality of freelancers
Semrush MarketplaceMarketplace integrated with Semrush’s SEO toolsExperienced SEO copywriters, Easy-to-use interface, Detailed analytics, SEO tool integrationPrices start at $60/article, details on websiteHighly regarded for SEO integration and content quality
MarketSmithsPremium copywriting agency with a strategic focusHigh-quality strategic copywriting, Expertise across industries, Strong quality controlPremium pricing, details on websiteAppreciated for high-quality writing and strategic approach
Get A CopywriterOn-demand copywriting service for various business needsWide range of services, Experienced writers, Unlimited revisions, Money-back guaranteePrices start at $39/article, details on websiteValued for affordability and quality
BraftonFull-service content marketing agency offering data-driven SEO copywritingComprehensive content services, Data-driven approach, Experienced team, Custom content strategiesPricing varies, details on websitePraised for strategic approach and quality content
Top 7 SEO Copywriting Companies in USA

By the end of this guide, you will have a comprehensive understanding of what makes a great SEO copywriting service and how to choose the right one for your business needs.

What to Look for in an SEO Copywriting Company

Choosing the right SEO copywriting company is essential to ensure your content not only ranks well on search engines but also engages and converts your target audience. Here are the key features and criteria to consider when selecting an SEO copywriting company:

1. Experience and Expertise

  • Industry Knowledge: Look for companies with extensive experience in your specific industry. Experienced SEO copywriters understand industry jargon, audience pain points, and effective communication strategies. For example, Content Whale and MarketSmiths have a broad range of expertise across various industries, from finance to health.
  • Track Record: Evaluate the company’s portfolio and case studies. A proven track record of successful SEO campaigns and satisfied clients is a good indicator of their capability. Reviewing client testimonials and case studies can provide insight into the company’s effectiveness and reliability.

2. Quality of Writing

  • Engaging Content: The primary goal of SEO copywriting is to create content that appeals to both search engines and readers. Ensure the company employs skilled writers who can produce high-quality, engaging, and error-free content. Companies like Scripted and ClearVoice are known for their high standards of writing quality​.
  • SEO Optimization: Check if the company integrates SEO best practices into their writing. This includes proper keyword usage, meta tags, internal linking, and readability. Semrush Marketplace and Get A Copywriter specialize in SEO-optimized content that enhances search engine rankings and user engagement​.

3. Customization and Flexibility

  • Tailored Solutions: Every business has unique needs. Choose a company that offers customized services tailored to your specific requirements. This includes flexibility in content formats, such as blog posts, web pages, product descriptions, and more. Companies like Brafton and Get A Copywriter offer tailored solutions to meet diverse business needs.
  • Scalability: Consider whether the company can scale their services according to your business growth. This is particularly important for larger businesses or those expecting significant growth in their content needs.

4. SEO Tools and Techniques

  • Advanced Tools: Leading SEO copywriting companies use advanced SEO tools and techniques to ensure content is optimized for search engines. This includes keyword research tools, analytics platforms, and SEO auditing tools. Companies like Semrush Marketplace integrate their comprehensive suite of SEO tools into their copywriting services​.
  • Content Performance Tracking: Look for companies that offer performance tracking and reporting. This helps you understand how well your content is performing and where improvements can be made.

5. Customer Support and Communication

  • Responsive Support: Reliable customer support is crucial. You want a company that is responsive to your inquiries and provides timely updates throughout the writing process. Companies like Scripted and ContentWriters are known for their excellent customer service and support​.
  • Transparent Communication: Effective communication ensures that your requirements are clearly understood and met. Choose a company that maintains transparency in their communication and is willing to collaborate closely with you.

6. Pricing and Value

  • Transparent Pricing: Choose a company that offers clear and transparent pricing with no hidden fees. Ensure their services provide good value for the investment. Pricing structures should be straightforward and aligned with the quality and scope of services provided.
  • Flexible Packages: Look for companies that offer a range of packages to suit different budgets and needs. Services like Fiverr and Scripted provide flexible pricing options that can cater to both small businesses and larger corporations​.

By focusing on these key features, you can ensure that you select an SEO copywriting company that meets your specific needs and helps you achieve your business goals. In the next section, we will review the top 7 best SEO copywriting companies in the USA, providing detailed insights into their services, pricing, and customer feedback.

Top 7 Best SEO Copywriting Companies in the USA

Selecting the right SEO copywriting company can make a significant difference in your content strategy. Here are the top seven companies renowned for their exceptional services in SEO copywriting in the USA:

1. Content Whale

Best SEO copywriting companies in USA | Best SEO copywriting company in USA | Best copywriting agency in USA

Overview and History:

  • Content Whale is a prominent content writing service known for delivering high-quality SEO copywriting. With a team of experienced writers and a commitment to quality, Content Whale has earned a strong reputation in the industry.

Key Features and Benefits:

  • Experienced writers with expertise in various industries
  • SEO-optimized content that improves search engine rankings
  • Customizable services tailored to client needs
  • Fast turnaround times and responsive customer support

Pricing and Packages:

  • Content Whale offers competitive pricing with packages tailored to different business needs. Detailed pricing information can be found on their official website.

Customer Reviews and Ratings:

  • Content Whale has received positive reviews for its quality of writing and customer service. Clients appreciate the professionalism and the impact of the SEO content on their online visibility​.

2. Scripted

Overview and History:

  • Scripted is a large freelance copywriting platform with a network of tens of thousands of copywriters. It functions as a subscription-based service, allowing clients to access a wide pool of writers.

Key Features and Benefits:

  • Access to experienced and vetted writers
  • Flexible pricing and subscription models
  • High-quality SEO copywriting services
  • Dedicated account managers for managed services

Pricing and Packages:

  • Prices vary by writer and subscription plan, starting at $49 per month. More information can be found on their website.

Customer Reviews and Ratings:

  • Scripted is highly rated for its quality and flexibility, though prices can be higher than other freelance marketplaces​.

3. ClearVoice

Overview and History:

  • ClearVoice is a content marketing platform that connects businesses with freelance copywriters, editors, and other content professionals. The platform emphasizes building a team of freelancers for comprehensive content marketing campaigns.

Key Features and Benefits:

  • Vetted and reliable freelance copywriters
  • Flexible and scalable content solutions
  • Integrated content management tools
  • Strong focus on SEO and content marketing strategies

Pricing and Packages:

  • ClearVoice offers customizable pricing based on project scope and freelancer rates. Detailed pricing can be found on their website.

Customer Reviews and Ratings:

  • ClearVoice is praised for its reliability, flexibility, and the quality of its freelance network​.

4. Semrush Marketplace

Overview and History:

  • Semrush Marketplace is part of Semrush, a well-known provider of SEO and content marketing tools. The marketplace allows businesses to order various types of content, including SEO copywriting.

Key Features and Benefits:

  • Access to experienced SEO copywriters
  • Integration with Semrush SEO tools for optimized content
  • Easy-to-use interface for ordering and managing content
  • Detailed analytics and performance tracking

Pricing and Packages:

  • Pricing starts at $60 per article. More details are available on the Semrush Marketplace website.

Customer Reviews and Ratings:

  • Semrush Marketplace is highly regarded for its integration with SEO tools and the quality of its copywriting services​.

5. MarketSmiths

Overview and History:

  • MarketSmiths is a premium copywriting agency that has worked with top-tier clients like Stanford and Pfizer. The agency is known for its high-quality, strategic copywriting services.

Key Features and Benefits:

  • High-quality, strategic copywriting
  • Expertise across various industries
  • Strong emphasis on quality control
  • Comprehensive SEO copywriting services

Pricing and Packages:

  • MarketSmiths operates on a premium pricing model, reflecting the quality and strategic nature of their services. More information can be found on their website.

Customer Reviews and Ratings:

  • Clients appreciate MarketSmiths for their high-quality writing and strategic approach, though the services are more expensive than other options.

6. Get A Copywriter

Overview and History:

  • Get A Copywriter offers on-demand copywriting services for businesses, agencies, and e-commerce companies. The agency provides a wide range of content types, including SEO copywriting.

Key Features and Benefits:

  • Wide range of copywriting services
  • Experienced and native English-speaking writers
  • Unlimited revisions and 100% money-back guarantee
  • Fully edited content by senior editors

Pricing and Packages:

  • Prices start at $39 per article, with various package options available. Detailed pricing can be found on their website.

Customer Reviews and Ratings:

  • Get A Copywriter is valued for its affordability and quality of writing, making it a popular choice for many businesses​.

7. Brafton

Overview and History:

  • Brafton is a full-service content marketing agency that offers SEO copywriting as part of its comprehensive content solutions. The agency has a strong focus on creating data-driven, impactful content.

Key Features and Benefits:

  • Comprehensive content marketing services
  • Data-driven SEO copywriting
  • Experienced and specialized writing team
  • Custom content strategies tailored to client needs

Pricing and Packages:

  • Brafton’s pricing varies based on the scope and scale of the project. More details are available on their website.

Customer Reviews and Ratings:

  • Brafton is praised for its strategic approach and high-quality content, though it is positioned as a premium service provider​.

In the next section, we will discuss the best practices for SEO copywriting to help you understand how these companies can enhance your content strategy.

SEO Best Practices for Copywriting

Effective SEO copywriting involves a blend of art and science, combining engaging writing with strategic keyword usage to enhance visibility on search engines. Here are some best practices to ensure your content ranks well and resonates with your audience:

1. Keyword Research and Integration

  • Identify Relevant Keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords relevant to your topic and audience. Focus on a mix of primary, secondary, and long-tail keywords to cover a broad range of search intents​.
  • Strategic Placement: Integrate keywords naturally throughout your content, including in the title, headings, and body text. Avoid keyword stuffing, as it can harm readability and SEO. Use keywords where they make sense and enhance the content’s flow.

2. Crafting Compelling Headlines

  • Use Primary Keywords: Ensure your primary keyword appears in the headline to help search engines understand the main topic of your content.
  • Keep It Engaging and Concise: Headlines should be clear, compelling, and under 60 characters to prevent them from being cut off in search results. A strong headline can significantly improve click-through rates.

3. Optimizing Meta Descriptions

  • Include Keywords: Meta descriptions should include the primary keyword and accurately summarize the content. Keep them between 150-160 characters.
  • Engage Readers: Write meta descriptions that entice users to click by highlighting the content’s value and including a call to action.

4. Using Relevant Links

  • Internal Links: Link to other relevant pages on your website to improve navigation and SEO. This helps search engines understand the structure of your site and keeps users engaged longer.
  • External Links: Link to reputable external sources to back up your claims. This can enhance the credibility of your content and improve SEO.

5. Optimizing for Mobile

  • Responsive Design: Ensure your content is mobile-friendly, as a significant portion of users access content on mobile devices. Google prioritizes mobile-optimized content in its rankings.
  • Readability: Use short paragraphs, bullet points, and subheadings to make the content easy to read on smaller screens.

6. Multimedia Integration

  • Include Images and Videos: Incorporate relevant images, infographics, and videos to make your content more engaging. Use descriptive file names and alt text for images to improve SEO.
  • Optimize Multimedia: Ensure that multimedia elements load quickly to prevent slow page speeds, which can negatively impact SEO.

7. Structured Data Markup

  • Use Schema Markup: Implement schema markup to help search engines understand the content and context of your page. This can enhance how your content appears in search results, potentially leading to rich snippets.
  • Copywriting Schema: Utilize specific schema markup for SEO copywriting to improve visibility in search engine results pages (SERPs).

8. Creating Shareable Content

  • Engaging Content: Write content in a way that encourages sharing on social media. Engaging content with a strong narrative or newsworthy angle is more likely to be shared.
  • Social Sharing Buttons: Include social sharing buttons to make it easy for readers to share your content across various platforms.

9. Performance Tracking

  • Use Analytics Tools: Implement tracking using tools like Google Analytics to monitor the performance of your content. Track metrics such as views, clicks, and engagement to understand its impact.
  • Adjust Strategy: Use the insights gained from analytics to adjust and improve your future content. Understanding what works and what doesn’t will help you refine your approach.

10. Maintaining Fresh Content

  • Regular Updates: Regularly update your content to keep it fresh and relevant. Search engines favor updated content, which can help improve your rankings.
  • Content Audits: Perform periodic content audits to identify outdated or underperforming content and refresh it with new information and keywords.

By following these SEO best practices, you can ensure that your copywriting is both effective and optimized for search engines. This approach will help you attract more visitors, engage your audience, and achieve better results from your content marketing efforts.

In the next section, we will explore future trends in SEO copywriting services, discussing how emerging technologies and practices are shaping the industry.

Future Trends in SEO Copywriting Services

The field of SEO copywriting is constantly evolving, driven by advancements in technology, changes in consumer behavior, and updates to search engine algorithms. Here are some key trends that are shaping the future of SEO copywriting services:

1. Artificial Intelligence and Automation

  • AI-Driven Content Creation: Tools like GPT-4o and other AI models are increasingly being used to generate content. These tools can produce high-quality copy quickly and at scale, making them invaluable for businesses with extensive content needs. However, human oversight remains crucial to ensure the content’s relevance and creativity​​.
  • Natural Language Processing (NLP): Advances in NLP allow AI to better understand and mimic human language. This technology can help in creating more engaging and contextually accurate content, improving user experience and SEO performance​.

2. Personalization and Customization

  • Tailored Content: As consumer expectations for personalized experiences grow, SEO copywriting will increasingly focus on creating tailored content that speaks directly to individual user needs and preferences. Companies will use data analytics to understand their audience better and create more relevant and personalized content​.
  • Dynamic Content: Integration of dynamic content that changes based on user behavior and preferences will become more common. This approach helps in delivering more targeted messages and improving engagement.

3. Voice Search Optimization

  • Voice-Activated Devices: With the rise of voice-activated devices like Alexa, Google Assistant, and Siri, optimizing content for voice search is becoming crucial. This involves using more natural language and long-tail keywords that match how people speak rather than type​.
  • Conversational Tone: SEO copywriting will need to adopt a more conversational tone to align with the way users interact with voice search technologies. This includes answering questions directly and clearly to increase the chances of being featured in voice search results.

4. Visual and Interactive Content

  • Incorporating Visual Elements: The use of images, videos, infographics, and other visual content is expected to increase as these elements enhance user engagement and retention. Visual content can also improve SEO performance by reducing bounce rates and increasing time on site.
  • Interactive Content: Interactive elements like quizzes, polls, and interactive infographics are becoming popular as they engage users more effectively and provide a richer user experience. These elements can also encourage social sharing and backlinks, boosting SEO.

5. E-A-T and Quality Content

  • Emphasis on E-A-T: Google’s focus on E-A-T (Expertise, Authoritativeness, Trustworthiness) means that content quality is more important than ever. SEO copywriting will need to ensure that content is well-researched, accurately sourced, and written by or attributed to experts in the field.
  • Content Depth: Search engines are increasingly favoring in-depth, comprehensive content that provides real value to users. SEO copywriters will need to focus on creating longer, more detailed articles that cover topics thoroughly.

6. Mobile-First Indexing

  • Mobile Optimization: With Google’s shift to mobile-first indexing, optimizing content for mobile devices is critical. This includes ensuring that content is easy to read on smaller screens, loads quickly, and provides a seamless user experience across all devices.
  • AMP (Accelerated Mobile Pages): Implementing AMP can improve load times and enhance the mobile user experience, which can positively impact SEO performance​ (Writing Studio)​.

7. User Experience (UX)

  • Core Web Vitals: Google’s Core Web Vitals, which include metrics like load time, interactivity, and visual stability, are becoming essential ranking factors. SEO copywriting will need to consider these elements to ensure that content not only ranks well but also provides a great user experience.
  • Readability and Accessibility: Content must be easy to read and accessible to all users, including those with disabilities. This involves using clear language, proper formatting, and ensuring compatibility with screen readers and other assistive technologies​.

By staying ahead of these trends, businesses can ensure that their SEO copywriting efforts remain effective and relevant in the ever-changing digital landscape. Embracing new technologies, focusing on personalization, and integrating best practices will be key to maintaining a strong online presence.

In the next section, we will address some frequently asked questions about SEO copywriting services to provide further insights and practical tips for businesses looking to leverage these services.

Choosing the right SEO copywriting company can significantly impact your online presence and business success. High-quality, SEO-optimized content improves search engine rankings, drives organic traffic, and engages your audience effectively. By selecting a professional SEO copywriting service, you can ensure your content meets these goals.

Recap of Key Points:

Importance of SEO Copywriting:

  • Enhances visibility and rankings on search engines.
  • Engaging content boosts audience engagement and conversions.

What to Look for in an SEO Copywriting Company:

  • Experience and expertise in your industry.
  • High-quality, engaging, and SEO-optimized writing.
  • Customizable and flexible services tailored to your needs.
  • Advanced SEO tools and performance tracking.
  • Reliable customer support and transparent communication.
  • Clear and fair pricing​​.

Top 7 Best SEO Copywriting Companies in the USA:

  • Content Whale: Known for high-quality content, experienced writers, and responsive customer support​.
  • Scripted: Offers access to a large pool of freelance writers with flexible pricing options.
  • ClearVoice: Connects businesses with vetted freelancers and provides integrated content management tools​.
  • Semrush Marketplace: Combines SEO tools with copywriting services for optimized content​.
  • MarketSmiths: Premium copywriting services with a focus on quality and strategic content.
  • Get A Copywriter: Affordable, high-quality writing with a wide range of services and flexible packages.
  • Brafton: Comprehensive content marketing agency offering data-driven, impactful content.

SEO Best Practices for Copywriting:

  • Conduct thorough keyword research and integrate keywords naturally.
  • Craft compelling headlines and engaging meta descriptions.
  • Use relevant internal and external links.
  • Optimize content for mobile devices and include multimedia elements.
  • Implement structured data markup for better search engine understanding.
  • Create shareable content and track performance using analytics tools.
  • Regularly update and audit content to keep it fresh and relevant​.

Future Trends in SEO Copywriting Services:

  • Adoption of AI and automation for content creation.
  • Increased focus on personalized and dynamic content.
  • Optimization for voice search and use of conversational tone.
  • Emphasis on E-A-T and high-quality content.
  • Mobile-first indexing and user experience considerations.
  • Integration of visual and interactive content​.

By staying informed about these key aspects and trends, businesses can effectively leverage SEO copywriting services to enhance their content strategy, improve search engine rankings, and achieve their digital marketing goals.

If you have worked with any of the SEO copywriting companies mentioned in this blog, we would love to hear about your experiences. If now, for exceptional SEO copywriting services, consider Content Whale to elevate your content strategy.

1. What is SEO copywriting and why is it important?

SEO copywriting is the practice of creating content that is optimized for search engines while being engaging and useful for readers. This involves using targeted keywords, crafting compelling headlines, and ensuring the content is structured to improve search engine rankings. The importance of SEO copywriting lies in its ability to enhance visibility, drive organic traffic, and improve conversion rates by making content more accessible and appealing to both search engines and users.

2. What are the benefits of using professional SEO copywriting services?

Professional SEO copywriting services offer several advantages:

  • Expertise: Professional writers have the skills and experience to craft high-quality content that aligns with SEO best practices.
  • Quality Content: Ensures that content is well-researched, engaging, and free of errors.
  • SEO Optimization: Proper use of keywords, meta descriptions, and internal linking to improve search engine rankings.
  • Time-Saving: Outsourcing copywriting allows businesses to focus on other core activities while experts handle content creation.
  • Consistency: Maintaining a consistent tone and style across all content pieces to strengthen brand identity​.

3. How do I choose the right SEO copywriting service for my business?

When selecting an SEO copywriting service, consider the following factors:

  • Experience and Track Record: Look for companies with a proven history of successful SEO campaigns and satisfied clients. Review portfolios and client testimonials.
  • Quality of Writing: Assess samples of their work to ensure the quality meets your standards.
  • SEO Knowledge: Ensure the company has a deep understanding of SEO best practices and can integrate them into their writing.
  • Customization and Flexibility: Choose a company that offers tailored solutions to meet your specific business needs.
  • Customer Support: Reliable and responsive customer support is crucial for addressing any issues or concerns promptly.
  • Pricing: Compare pricing structures to ensure you get good value for your investment without hidden fees​.

4. What should I expect from an SEO copywriting service?

From an SEO copywriting service, you should expect:

  • Initial Consultation: Understanding your business goals, target audience, and SEO objectives.
  • Keyword Research: Identifying relevant keywords to target in your content.
  • Content Creation: Writing high-quality, engaging, and SEO-optimized content.
  • Revisions: Offering revisions to ensure the content meets your expectations.
  • Performance Tracking: Providing analytics and reports to measure the effectiveness of the content.

5. How much do SEO copywriting services typically cost?

The cost of SEO copywriting services can vary widely based on the provider, the scope of the project, and the level of expertise required. Prices can range from as low as $50 per article to several hundred dollars for more comprehensive and in-depth content. Subscription-based models, like those offered by Scripted, may charge a monthly fee for access to a pool of writers, while other services may charge per project or per word.

6. Can SEO copywriting services help with content distribution?

Yes, many SEO copywriting services offer content distribution as part of their package. They can help distribute your content across various channels, including social media, email newsletters, and third-party websites. This ensures that your content reaches a wider audience and drives more traffic back to your site. Some companies also offer press release distribution services, further enhancing the reach and impact of your content​.

7. How do I measure the success of SEO copywriting?

The success of SEO copywriting can be measured through various metrics, including:

  • Organic Traffic: Increase in the number of visitors arriving at your site from search engines.
  • Keyword Rankings: Improvement in search engine rankings for targeted keywords.
  • Engagement Metrics: Higher engagement rates, such as longer time spent on the page, lower bounce rates, and more social shares.
  • Conversion Rates: Increase in the number of visitors who take a desired action, such as filling out a form or making a purchase.
  • Backlinks: More high-quality backlinks from other websites, indicating that your content is valued and referenced by others​.

By understanding these aspects, businesses can effectively leverage SEO copywriting services to enhance their online presence, attract more visitors, and achieve their digital marketing goals. If you have more questions about SEO copywriting services or need help selecting the right provider, feel free to reach out to the companies reviewed in this blog.

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