Google Analytics has seen significant changes over the years, with the most notable shift being the transition from Universal Analytics to GA4. This shift brought advanced tracking capabilities and better integration with Google Ads, catering to modern marketing needs. The Google Analytics updates September 2024 introduce a fresh set of tools that leverage AI in […]
Google Analytics 4 (GA4) is packed with features that help businesses get a more granular view of user behavior. Unlike Universal Analytics, GA4 offers a flexible event-based model, making it easier to track specific interactions like video plays, form submissions, and product purchases. This shift enables more personalized and insightful reporting. In this post, we’ll […]
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