39% of B2B marketers cite resource constraints as a top three content challenge, and 28% list “creating enough quality content” right behind it. Every agency owner I’ve worked with at Content Whale has hit one of those walls. The wrong response is treating content writing for agencies as a binary outsource-or-don’t decision. The right response […]
B2B and B2C content writing are not interchangeable. According to CMI research, 73% of B2B marketers have made content marketing a core part of their overall strategy, while B2C content writing is built on volume, speed, and direct conversion signals (Source). Meanwhile, 47% of B2B buyers consume three to five pieces of content before engaging […]
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