Most content agencies fail because they optimize for output, not outcomes. A 2021 PLOS ONE study across 263 senior marketers found that strategic clarity and audience alignment, not publishing volume, determine content marketing effectiveness. [Source] If your content agency is reporting on word counts instead of pipeline metrics, the problem is structural. This guide breaks […]
Content Whale delivered measurable SEO results for three B2B technology companies: Computer Vision & Enterprise AI Provider: 266 organic sessions from zero baseline with 1000% DR increase Industrial Vision AI Platform: 390% traffic increase (400 to 1,955 sessions), +24 DR points Fractional HR Services Partner: 100% traffic growth (635 to 1,270 sessions), +19 DR points […]
First touch attribution google analytics tracks the initial channel or source where users first discover your brand, crediting that touchpoint for eventual conversions. While GA4 no longer offers a dedicated “First Click” attribution model like Universal Analytics did, you can analyze first-touch data through User Acquisition reports, Exploration reports with “First user source/medium” dimensions, and […]
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Content Strategies for Customer Retention. Customer retention has become a key focus for businesses aiming for sustainable growth in 2024. With increasing competition and customer expectations, brands need to keep their audience engaged well beyond the initial purchase. Crafting the right content strategies for customer retention plays an essential role in this process. By leveraging […]
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