
Most blog writers think the difference between article and blog writing comes down to platform. That’s wrong. The real distinction lies in intent, editorial rigor, distribution strategy, and monetization model. Many B2B marketers now employ former journalists to produce brand content, creating confusion about when to use each format. This guide will explore the structural, […]

Reddit crossed 80 million weekly search users in Q4 2025, according to the company’s earnings call (Source). The platform unified its core search with AI-powered Reddit Answers, creating an integrated experience where users can move between keyword results and AI-generated summaries without switching interfaces. Reddit Answers queries jumped from approximately 1 million to 15 million […]

AI generates content in seconds. But it cannot replicate the depth, expertise, and strategic judgment that earns sustained rankings and reader trust. Google’s quality guidelines explicitly state that content created primarily to manipulate search rankings, whether AI or human-written can be treated as spam (Source). An Ahrefs analysis of over 600,000 pages found no evidence […]

Google’s index contains over 400 billion web pages, but not all indexed pages deserve to be there. Index bloating occurs when low-value or duplicate pages consume your site’s crawl budget and dilute ranking signals. Research from Ahrefs shows that 66.31% of published content gets zero search traffic, largely because of poor indexing strategies (Source). Sites […]

OpenAI has started testing ads in ChatGPT, but only free-tier users in the United States and ChatGPT Go subscribers will see them: paid Plus, Pro, Business, and Enterprise users remain unaffected. This ChatGPT Ads Update, announced on January 16, 2026, marks OpenAI’s first step into advertising as it seeks to balance accessibility with substantial infrastructure […]

Yes. Google does rank AI content as long as the AI content is of high-quality, relevant, original, authoritative and serves the search intent. In this blog post, we will explore how AI-generated content can rank on Google, what Google’s approach to AI content is, and how you can create high-quality AI content that can rank […]

AI search now answers nearly 60% of user queries without a click (Source). Tools like Google AI Overviews, Perplexity, and ChatGPT Search are changing how people consume information, giving instant summaries instead of long result pages. For brands, this means either getting cited in AI responses or losing visibility. If your content is not cited […]

Ranking high on search engines today demands more than just keyword repetition. It is about establishing clear context through entity associations. That is where entity association SEO becomes essential. Instead of relying on outdated keyword stuffing tactics, top performing websites now focus on connecting ideas and concepts that reflect how users search. By aligning content […]

Find out how AI content writing tools compare with human writers, who have been honing their craft for centuries. AI vs Human writers!

Learn how IT managers can implement Zero Trust Security Architecture to protect networks. Explore best practices, key principles, and tools.

Discover 12 effective ways to improve content engagement and keep your audience hooked. Enhance your content strategy with Content Whale!

Good copywriting has a direct impact on your audience’s engagement and ultimately, your conversions. Whether you’re crafting a headline, a product description, or a sales page, effective copy helps you connect with your readers and move them to take action. But how do you consistently improve copywriting skills to keep pace with evolving marketing trends? […]
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