45 Amazing Brand Slogans and Taglines of All Time

Brand slogans and taglines are more than just catchy phrases; they encapsulate the essence of a brand, conveying its message and values to consumers in a memorable way. A great slogan or tagline can elevate a brand, distinguishing it from competitors and deepening customer engagement. Here, we explore some of the most iconic and effective brand slogans and taglines that have left a significant impact over the years.

1. Nike – “Just Do It”

Launched in 1988, this succinct and powerful slogan embodies the spirit of determination and action, appealing to athletes and casual wearers alike.

2. Apple – “Think Different”

Introduced in 1997, Apple’s slogan encouraged people to challenge conventional thinking, mirroring its innovative approach to technology.

3. McDonald’s – “I’m Lovin’ It”

Debuting in 2003, this slogan helped revitalize McDonald’s image, making it sound more personal and relatable.

4. Coca-Cola – “Open Happiness”

Used from 2009 to 2015, this inviting phrase linked the act of drinking Coke with feelings of joy and contentment.

5. L’Oréal – “Because You’re Worth It”

Since the 1970s, this slogan has been empowering, focusing on self-esteem and personal value in the beauty industry.

6. KFC – “Finger Lickin’ Good”

A slogan that perfectly captures the tasty, irresistible quality of KFC’s chicken, encouraging a hands-on, enjoyable eating experience.

7. BMW – “The Ultimate Driving Machine”

Introduced in the 1970s, this tagline effectively communicates the luxury and high performance of BMW cars.

8. De Beers – “A Diamond is Forever”

Introduced in the 1970s, this tagline effectively communicates the luxury and high performance of BMW cars.

9. MasterCard – “There are some things money can’t buy. For everything else, there’s MasterCard”

Launched in 1997, this slogan cleverly positions the brand as essential for purchasing opportunities and experiences beyond monetary value.

10. Disney – “The Happiest Place on Earth”

This phrase has been synonymous with Disney parks since the 1950s, capturing the magical experience they offer.

11. Audi – “Vorsprung durch Technik” (Advancement through Technology)

This tagline reflects Audi’s commitment to innovation and cutting-edge automotive technology.

12. Red Bull – “Gives You Wings”

Introduced in 1997, it effectively markets the energy drink as a way to boost physical performance and alertness.

14. Verizon – “Can You Hear Me Now? Good.”

Popularized in the early 2000s, this phrase emphasizes the reliability and clarity of Verizon’s communication services.

15. Dunkin’ – “America Runs on Dunkin'”

Since 2006, this slogan has positioned Dunkin’ as essential to the morning routine of Americans, highlighting its coffee and baked goods.

These slogans and taglines have proven to be effective tools for brands to communicate their values and engage consumers. They have become integral to the brands’ identities, often continuing to be associated with them long after their campaigns have ended.

16. Taco Bell – “Think Outside the Bun”

This clever twist not only promotes Taco Bell’s unique menu but also distinguishes it from traditional burger-centric fast food.

17. FedEx – “When it absolutely, positively has to be there overnight”

This tagline, used in the 1980s and 1990s, established FedEx as a leader in reliable, expedited shipping.

18. Maybelline – “Maybe she’s born with it. Maybe it’s Maybelline.”

Since 1991, this slogan has played on the idea of natural versus enhanced beauty, effectively promoting their cosmetics.

19. Gillette – “The Best a Man Can Get”

Introduced in 1989, this tagline has become synonymous with Gillette’s commitment to excellence in men’s grooming products.

20. Budweiser – “The King of Beers”

This confident declaration asserts Budweiser’s dominant position in the beer market, emphasizing its regal quality and heritage.

21. Visa – “It’s everywhere you want to be”

Used since the 1980s, this slogan positions Visa as a universal, convenient payment tool, ideal for travelers and shoppers alike.

22. Subway – “Eat Fresh”

Launched in 2000, this slogan highlights Subway’s commitment to fresh ingredients and healthier fast food options.

23. Volvo – “For Life”

This tagline reflects Volvo’s focus on safety and durability, emphasizing the lifelong value of their vehicles.

24. Amazon – “From A to Z”

This tagline, appearing with their logo’s arrow from the letter A to Z, symbolizes the wide range of items Amazon offers.

25. Walmart – “Save Money. Live Better.”

Introduced in 2007, this slogan communicates Walmart’s mission to offer affordable goods that improve customers’ lives.

26. Toyota – “Let’s Go Places”

Launched in 2012, it reflects the brand’s aim to inspire movement, whether physically or in life’s achievements.

27. Geico – “15 minutes could save you 15% or more on car insurance”

Known for its straightforward message, this slogan emphasizes the benefits of a quick and easy insurance quote.

28. Harley-Davidson – “American by Birth. Rebel by Choice.”

This tagline embodies the brand’s American roots and its appeal to freedom-loving individuals.

29. Google – “Don’t be evil”

This informal corporate motto from Google’s early days set the tone for its approach to business practices.

30. Pepsi – “The Choice of a New Generation”

Used in the 1980s, this slogan helped rebrand Pepsi as a modern and youthful alternative to its competitors.

These taglines continue to influence the branding strategies of these companies, ensuring their messages resonate well with their target audiences and remain memorable in the competitive market.

31. State Farm – “Like a Good Neighbor, State Farm is There”

This slogan, used since 1971, emphasizes the trust and reliability of State Farm, promoting their insurance services as friendly and accessible.

32. Heinz – “57 Varieties”

Although Heinz now offers far more than 57 products, this classic slogan has remained a symbol of product diversity and quality since the early 20th century.

33. Microsoft – “Where do you want to go today?”

Used in the mid-1990s, this open-ended question encouraged users to see Microsoft’s software products as tools that could help them achieve any goal.

34. M&M’s – “Melts in Your Mouth, Not in Your Hands”

This catchy slogan cleverly highlights the unique selling point of M&M’s candy coating, which keeps the chocolate from melting quickly.

35. Allstate – “You’re in Good Hands”

Since 1950, this reassurance has been central to Allstate’s branding, suggesting care and security for their insurance policyholders.

36. Burger King – “Have it Your Way”

Promoted since the 1970s, this slogan emphasizes customer choice in fast food, setting Burger King apart from its competitors with its customizable menu options.

37. IKEA – “Affordable Solutions for Better Living”

This tagline reflects IKEA’s mission to offer well-designed functional home furniture at prices accessible to the majority of people.

38. Southwest Airlines – “Low fares. Nothing to hide. That’s Transfarency.”

This slogan, part of a larger campaign, highlights Southwest’s commitment to transparency and no hidden fees in their pricing.

39. Levi’s – “Quality Never Goes Out of Style”

This tagline reinforces Levi’s reputation for durable, timeless denim products.

40. AT&T – “Reach out and touch someone”

Used primarily in the 1980s, this slogan for AT&T highlighted the emotional connection of staying in touch through their telephone services.

41. Kit Kat – “Have a Break, Have a Kit Kat”

This well-known slogan has been encouraging people to pause and enjoy a treat since the 1950s, effectively linking Kit Kat to leisure and enjoyment.

42. UPS – “What can brown do for you?”

This slogan, used in the early 2000s, personifies the company color to discuss the reliability and breadth of UPS’s logistic services.

43. Ford – “Built Ford Tough”

This slogan asserts the durability and ruggedness of Ford trucks, targeting those who value strength and reliability in their vehicles.

44. Clairol – “Does she…or doesn’t she?”

Launched in the 1950s, this intriguing slogan cleverly hinted at the natural-looking results of Clairol’s hair coloring products.

45. Campbell’s Soup – “M’m! M’m! Good!”

This slogan has been warming up Campbell’s marketing since the 1930s, emphasizing the comforting, delicious taste of their soup.

These slogans continue to shape how these brands are perceived in their markets, creating lasting connections with consumers through words that resonate with simplicity and effectiveness.