How to Get Your Content on Google Discover

Learn how to optimize your content to get featured on Google Discover and drive more traffic to your site. Essential tips and strategies.

15 mins read
June 4, 2024

Quick Summary

Understanding how to get on Google Discover is crucial for boosting your content’s visibility and driving traffic. By focusing on Google Discover optimization, you can enhance your content’s appeal to Google’s algorithms, which prioritize engaging, high-quality, and relevant articles tailored to user interests. To succeed, concentrate on maintaining strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), utilizing compelling visual content, and keeping your content fresh and regularly updated. Implementing these strategies effectively will increase your chances of attracting more traffic from Google Discover.

Google Discover represents a dynamic opportunity for content creators aiming to enhance their online presence. Mastering how to get on Google Discover not only boosts your visibility but also significantly increases traffic. 

This platform tailors content feeds to user preferences, using their browsing habits and past activities, making it an excellent channel for targeted exposure.

Understanding Google Discover optimization is vital for anyone looking to attract more viewers. This blog will explore essential strategies and tips for optimizing your content to meet Google’s standards and ensure it resonates with the right audience. 

From improving content quality to ensuring it’s fresh and engaging, we’ll cover all you need to know about optimising for Google Discover.

Stay tuned as we delve into the nuances of creating content that not only appears but also performs well on Google Discover, driving meaningful how to get traffic from Google Discover.

Understanding Google Discover

Understanding Google Discover

1. What is Google Discover?

Google Discover offers a personalized stream of articles, videos, and other content directly to users. This feature adapts over time to align with individual preferences, making how to get on Google Discover a key objective for marketers and content creators. 

The better your content matches user interests, the more likely it is to appear in their feeds.

2. The Importance of Personalized Content

To achieve effective Google Discover optimization, your content must resonate deeply with users’ interests. Google uses advanced algorithms to track user engagement and preferences, shaping the content it displays. 

Thus, tailoring your content to meet these personalized needs is crucial for increasing visibility.

3. Leveraging Machine Learning

Google Discover utilizes machine learning to predict which content will interest users based on their past behavior. Understanding this technology can enhance your approach to optimising for Google Discover. 

By aligning your content strategy with these insights, you can increase your chances of gaining prominent placement on user feeds.

4. The Role of User Interaction Data

Google Discover’s algorithm heavily relies on user interaction data such as search history, app usage, and even location data. This information helps Google predict and deliver content that is likely to be of interest to the user. 

For creators, this means that optimising for Google Discover involves creating content that aligns closely with what your target audience is already interested in or searching for.

5. Content Diversity and Freshness

A key aspect of getting traffic from Google Discover is ensuring that your content is diverse and regularly updated. Google values fresh content that covers trending topics or provides timely updates to evergreen topics. 

This approach can significantly boost your visibility, as Discover aims to provide its users with the most relevant and up-to-date information.

6. Visual Appeal and Accessibility

The visual appeal of your content also plays a significant role in its performance on Google Discover. High-quality images, engaging video thumbnails, and accessible design are important factors that can improve your content’s attractiveness and click-through rates. 

Properly tagged images and thoughtfully designed visuals help make your content more appealing and accessible, thus enhancing your Google Discover optimization efforts.

Content Quality and E-E-A-T

Content Quality and E-E-A-T

1. The Pillars of E-E-A-T

To improve your chances of success with getting on Google Discover, focus on E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. Google assesses these elements to determine content quality. 

High E-E-A-T levels can significantly boost your content’s visibility and engagement.

2. Demonstrating Expertise and Authoritativeness

Showcase your knowledge and credentials to enhance Google Discover optimization. Include well-researched information and authoritative sources in your content. 

Expert content stands a better chance of being featured and driving how to get traffic from Google Discover.

3. Building Trust with Your Audience

Trust is paramount. Ensure your content is accurate and honest. Regular updates and clear sourcing can help build credibility, which is essential for optimising for Google Discover. 

Trustworthy content encourages more user interaction and return visits. 

Tools to Optimize Content for Google Discover

Tools to Optimize Content for Google Discover
ToolPurposeKey Feature
Google Search ConsoleEnhances visibility on Google DiscoverProvides a Discover report with metrics like CTR and impressions
Google AnalyticsTracks performance indirectly related to Google DiscoverAnalyzes traffic sources and performance of landing pages
SEMrushHelps in optimizing content for Google DiscoverOffers keyword research, trend analysis, and competitive insights
AhrefsAssists in tailoring content for Google DiscoverFeatures keyword tracking and content type exploration
BuzzSumoUseful for spotting trends and content discoveryIdentifies high-performing content types and topics on social media
CanvaCreates engaging visual contentUser-friendly graphic design tool enhancing visual appeal
Mobile-Friendly TestEnsures the website is optimized for mobile users, crucial for Google DiscoverTests how easily a page can be used on a mobile device
AMP (Accelerated Mobile Pages)Increases chances of appearing on Google Discover by optimizing mobile content experienceImproves loading times and overall mobile user experience
Yoast SEOOptimizes content for search engines and Google DiscoverGuides the creation of better titles, descriptions, and keywords and helps with structured data
WordLiftOrganizes content semantically to make it more understandable to search engines like GoogleCreates a knowledge graph to improve metadata and E-A-T signals

1. Google Search Console

This is an essential tool for anyone aiming to improve their visibility on Google Discover. It provides a Discover report that shows how often your site appears in Discover, including metrics like click-through rate (CTR) and impressions. 

This tool helps you understand what content performs well and how users interact with your content on Discover.

2. Google Analytics

While it doesn’t directly report on Google Discover traffic, you can use Google Analytics to track the performance of your landing pages and analyze traffic sources, which can indirectly help you optimize for Discover by understanding which content drives engagement and retains users.

3. SEMrush

SEMrush offers various features that can help in optimizing for Google Discover, such as keyword research, trend analysis, and competitive insights. 

These features can help you create content that is more likely to get picked up by Discover.

4. Ahrefs

Like SEMrush, Ahrefs can be used for keyword tracking and exploring which content types and topics perform best in your niche. Understanding these patterns can help tailor your content to be more Discover-friendly.

5. BuzzSumo 

BuzzSumo is great for trend spotting and content discovery. You can see which content types and topics are currently performing well on social media and other platforms, which might also do well on Google Discover.

6. Canva 

For creating engaging visual content, Canva is a user-friendly graphic design tool. Since Google Discover emphasizes visually appealing content, using Canva to create attractive images and graphics can boost your chances of being featured.

7. Mobile-Friendly Test by Google

Since Google Discover is primarily accessed through mobile devices, it’s crucial to ensure your website is mobile-friendly. This tool allows you to test how easily a visitor can use your page on a mobile device and offers suggestions for improvements.

8. AMP (Accelerated Mobile Pages)

While not a prerequisite, using AMP can significantly increase your chances of appearing in Google Discover. AMP optimizes your content for mobile devices, improving loading times and user experience, which are key factors for visibility on Discover. 

9. Yoast SEO

This tool is especially useful if you’re running a WordPress site. Yoast SEO helps optimize your content for search engines and, by extension, for Google Discover. It guides you through creating better titles, descriptions, and keywords, ensuring your content is discoverable. 

10. WordLift

Wordlift offers an AI-driven approach to organizing content semantically, making it more understandable to search engines like Google. By creating a knowledge graph of your content, WordLift helps you build richer metadata and improve E-E-A-T signals 

Creating Engaging and Relevant Content

Creating Engaging and Relevant Content

1. Targeting Audience Interests

To excel in how to get on Google Discover, align your content closely with your audience’s preferences. Analyze engagement metrics and feedback to pinpoint topics that resonate. 

This approach ensures your content remains highly relevant and appealing, increasing its potential for visibility on Google Discover.

2. Crafting Compelling Headlines

Effective headlines are essential for Google Discover optimization. They should capture interest and reflect the core message of your content accurately. 

A strong headline increases the likelihood of clicks and shares, which are crucial metrics for how to get traffic from Google Discover.

3. Utilizing Storytelling Techniques

Stories engage readers by adding a human element to your content. Incorporate real-life examples, case studies, and anecdotes to make your articles more relatable. 

Storytelling enhances emotional connection, which can lead to higher engagement and shareability, boosting your presence on Google Discover.

4. Emphasizing Content Depth and Value

Depth of content is critical for keeping readers engaged. Provide thorough explanations, detailed analyses, and actionable insights. 

Content that offers real value encourages longer reading times and return visits, which are positive signals for optimising for Google Discover.

5. Incorporating Interactive Elements

Interactive content such as quizzes, polls, and infographics can significantly enhance user engagement. These elements encourage readers to interact with your content, leading to higher engagement rates. 

Interactive content not only entertains but also educates your audience, making it more likely to gain traction on Google Discover.

6. Personalizing Content to User Needs

Personalization can dramatically increase content relevance and engagement. Tailor your content to address your audience’s specific needs and questions. 

Personalized content often results in better user satisfaction and increased loyalty, both of which are advantageous for visibility on Google Discover.

Utilizing Visual Content

Utilizing Visual Content

1. The Impact of Visuals on Discovery

Visuals play a critical role in getting on Google Discover. High-quality images and videos can drastically enhance your content’s appeal and engagement rates. Google Discover prioritizes visually appealing content, which can lead to higher visibility and more user interactions. Always choose relevant images that add value to your content.

2. Optimizing Images for Google Discover

For effective Google Discover optimization, use images that are at least 1200 pixels wide. This dimension meets Google’s requirements for Discover and helps ensure that your visuals appear vibrant and engaging on mobile devices. 

Additionally, use the max-image-preview:large tag to enable large image previews, which are more likely to catch the user’s eye as they scroll through their feed.

3. Enhancing Engagement with Videos

Videos are another powerful tool to boost how to get traffic from Google Discover. They not only hold the user’s attention longer but also provide a rich medium to convey your message more dynamically. 

Ensure your videos are optimized for mobile viewing and include subtitles or captions to enhance accessibility and SEO. 

Short-form videos, especially on platforms like TikTok and Instagram Reels, have shown to capture audience attention significantly. They’re ideal for Google Discover, which favors visually engaging content that can quickly catch the user’s eye and hold their interest. 

Given their high engagement rates and ability to convey messages succinctly, incorporating short-form videos could enhance your content’s performance on Discover​

4. Best Practices for Thumbnail Selection

Choosing the right thumbnail is essential for optimising for Google Discover. The thumbnail is often the first element that catches a user’s eye and can significantly influence their decision to click on your content. Select thumbnails that are visually striking and accurately represent the content. Avoid misleading images, as they can lead to lower trust and engagement rates.

5. Regular Updates and Refreshes

To maintain and improve visibility on Google Discover, regularly update your visual content. Refreshing images and videos can rejuvenate older posts and maintain user interest over time. This practice also signals to Google that your content is up-to-date, which is a favorable factor for Discover.

6. Leveraging Infographics

Infographics combine valuable information with appealing graphics, making them highly effective for engagement. They are perfect for summarizing complex data or information in a visually digestible format. 

Well-designed infographics have the potential to go viral, significantly increasing your content’s reach and impact.

7. Leverage User-Generated Content

Including user-generated content such as customer photos, videos, or testimonials can increase authenticity and engagement. This approach not only makes the content relatable but also encourages more interaction, which can boost its visibility on Google Discover. 

Brands like Abercrombie & Fitch have successfully refreshed their image by incorporating content created by their audience on platforms like TikTok​.

8. Optimize Visual Content for Mobile

With the majority of Google Discover traffic coming from mobile devices, it’s crucial to optimize all visual content for mobile viewing. This includes adjusting image sizes, improving load times, and ensuring visuals are clear and engaging on smaller screens. 

Prioritizing mobile-friendly design can significantly impact how effectively your content performs on Google Discover.

Keeping Content Fresh and Updated

Keeping Content Fresh and Updated

1. Regular Updates to Maintain Relevance

Consistently updating your content is essential for how to get on Google Discover. Fresh content signals to Google that your information is current and relevant, increasing the likelihood of it appearing in user feeds. 

Implement a schedule to review and refresh content, ensuring it aligns with the latest trends and data.

2. Auditing Content for Quality and Relevance

Perform regular audits to identify opportunities for improvement in your content. This can involve updating statistical data, refining SEO practices, and enhancing readability. 

Effective auditing is key to Google Discover optimization, as it helps maintain a high standard of quality and relevance.

3. Leveraging Evergreen Content

Focus on creating evergreen content that remains valuable to readers over time. This type of content can continuously attract traffic, making it a potent tool for how to get traffic from Google Discover. 

Periodically update evergreen pieces to keep them relevant and engaging.

4. Utilizing Content Refreshes

Content refreshes involve more than just updating facts. They include re-evaluating the user experience, improving visual elements, and enhancing the overall narrative to increase engagement. 

These refreshes are crucial for optimising for Google Discover, as they can reinvigorate interest in older posts.

5. Responding to User Feedback

Incorporate user feedback to make your content more responsive to audience needs. Adjustments based on comments, shares, and engagement metrics can guide your updates, making content more appealing and useful. 

This responsiveness is essential for maintaining visibility on Google Discover.

6. Seasonal Updates for Timely Relevance

Incorporate seasonal updates to tap into current events and trends. This can involve revisiting topics during relevant times of the year or updating resources to reflect new insights. 

Seasonal relevancy can greatly enhance your content’s appeal on Google Discover.

Conclusion for How to Get on Google Discover

We’ve explored several impactful strategies on how to get on Google Discover. From enhancing content quality to leveraging visual elements and keeping information current, each tactic plays a crucial role. Implementing these strategies will not only boost your visibility but also enhance user engagement.

Now is the time to apply these insights into your content creation and optimization processes. Effective Google Discover optimization involves continuous improvement and adaptation to user preferences and Google’s evolving algorithms.

Start optimizing your content today to improve your chances of appearing on Google Discover. Focus on creating high-quality, engaging content that resonates with your audience. This proactive approach is essential for how to get traffic from Google Discover and achieving long-term success.


What is Google Discover and how does it work?

Google Discover is a feed that presents users with content based on their interests, derived from their web activities. 

Unlike traditional search, Discover offers content suggestions without user queries, making how to get on Google Discover a matter of aligning content with potential interests and maintaining engagement.

How can I improve my content’s E-E-A-T for Google Discover?

Enhancing your content’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) involves several steps. Provide detailed, well-researched information, ensure the author’s credibility is evident, and regularly update content to reflect the latest and most accurate information. 

These practices are fundamental for effective Google Discover optimization.

What types of content perform best on Google Discover?

Content that performs well on Google Discover typically includes visually engaging, timely articles, and comprehensive coverage of topics that interest specific audiences. 

To optimise for Google Discover, focus on high-quality images and videos, mobile optimization, and subjects that resonate with your audience’s current interests.

How often should I update my content to stay relevant on Google Discover?

Regular updates are key to maintaining relevance on Google Discover. How frequently you should update depends on the nature of the content. 

News and trend-based content require more frequent updates, while evergreen topics might need less frequent, albeit consistent, refreshes. 

Staying updated is essential for getting traffic from Google Discover.

Can visual content increase my chances of being featured on Google Discover?

Yes, visual content significantly enhances your chances of being featured on Google Discover. High-resolution images, engaging videos, and infographics can attract more views and engagement, crucial for visibility on the platform. 

Ensure visuals are compelling and relevant to the content to maximize impact.

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