HealthCare | Website Content, Keyword Research

Putting Heritage Hospitals on the Map

Established in 1994, Heritage Hospitals is the region's first organised corporate multi-disciplinary super-speciality hospital. From its inception, the hospital has strongly focused on having distinguished medical faculty, state-of-the-art diagnostic services and an ingrained culture of ethical practice.

The Challenge

No Digital Regional Presence
Heritage wanted to position itself online as the leading multi-speciality hospital in the Varanasi area and UP.
Lack of Online Healthcare Expertise
Heritage needed trustworthy content that is accurate and sensitive to people’s needs

How we helped them grow

Website content
We worked with Heritage to get a better understand their offerings and performed keyword research using local & speciality-related keywords such as “heart hospital in varanasi” and “burn surgery in varanasi”.
Keyword Research
Our dedicated team of healthcare writers ensured that the content was accurate. We also included an FAQ section regarding procedures and surgeries, which helped people discover us from a lot more types of queries online.

The Impact that we made

Keywords Ranked
Heritage Hospital now ranks for a total of 10,047 keywords, with keywords ranking on the first page going from 552 to 1,009.
Traffic Increased
Our informative content helped us reach people, and the website's monthly organic traffic grew from 18,146 to 28,073.
The Takeaway

Heritage Hospitals wanted to become the leading healthcare service provider in Varanasi and UP. We helped them with keyword research that helped them reach their audiences and crafted informative and thoughtful content. Our efforts helped them double their keyword ranking on the first page of Google and achieve a 55% increase in traffic in 4 months.