Online marketing has become a firm favorite of numerous brands and businesses. The main reason for internet marketing to be a huge success is because of its feasibility. Through internet marketing, a business can gain great returns with minimal efforts, time, and budget. Most of the brands and businesses have started opting for this marketing method, and many of their competitors have also started to follow the same path.
Since numerous companies and businesses are facing crisis currently, they have turned to digital marketing for help.
Digital marketing helps any company to overcome adverse crises and survive during uncertain times. The catch here is not to panic during the uncertain times but to exploit new technology and marketing techniques to emerge as a strong and successful business.
One of the main elements of digital marketing is content marketing. Let us now understand in detail the best content marketing techniques, tools to survive uncertain times, and ideas to stay connected with customers during a crisis.
How does content marketing help during uncertain times?
Content marketing is the process of generating original, engaging, and well-researched content based on your domain and marketing it across various online channels and platforms. It is wise to indulge in content marketing during uncertain times as, within a short duration and minimal budget, a company can gain at least a few leads and boost its brand awareness.
Now let us understand why companies must prefer social media when it comes to content marketing.
Why is social media considered one of the best content marketing tools?
Every year hundreds of new users are added across various social media platforms, and already lakhs of people hold one or more social media accounts. Social media has helped to connect people from different parts of the world.
Numerous businesses and companies have started social media marketing as they are economical and give a tremendous reach within a few days. Marketers and businesses are widely preferring this tool and are coming up with unique and engaging campaigns to attract traffic.
Social media is considered to be one of the best content marketing tools because of its easy accessibility, tremendous reach, and feasible campaigns. As a business, you need to set up a business page on various social media platforms and post content related to your brand and domain. Doing this will earn you followers and boost brand recognition since people will start checking out your social media page.
Social media is a boon to many companies during uncertain times because, with minimal or no investment, a company can still get a handful of customers through social media. When your company is facing some sort of crisis, try to be active on social media, it will help in improving sales and brand awareness.
How can a business use social media effectively?
Let us now understand some of the best social media platforms and creative ways to use social media during the crisis:
a. Instagram and Facebook: Instagram and Facebook can be used to post informative yet light content about your brand or domain. If your business background allows it, make sure to add a bit of humorous stuff to catch the eye of the audience.
b. YouTube: Create a YouTube channel and post informative content about your domain. This will help in boosting the reliability factor amongst the audience, and they will trust you for your knowledge.
c. Twitter: Try to post at least 1-2 tweets every day. Being active on twitter will help improve the chances of good brand awareness and customer engagement.
d. Pinterest: Pinterest is another popular social media platform that people regularly check to get ideas or inspiration. If your domain allows, you can post on Pinterest.
e. LinkedIn: LinkedIn is one of the best social media sites if you are a B2B company. You can post generic and specific content related to everyday happenings in the business world and in your business. Make sure to keep the content professional or statistical while posting on LinkedIn.
There are numerous other social media sites available today in our digital world. According to your business and target location, you can choose the social media and keep posting on them to build customer engagement and shoot-up sales.
Tips to remember while opting for social media marketing
Here are a few steps that will help in connecting the company with its customers and audience during the time of crisis and will aid in brand awareness.
Tips and tools to connect with customers during a crisis:
a. Don’t make it entirely about your brand: The most important point to remember while creating social media campaigns or while posting content on social media platforms is to not make the entire page revolve around the company but to make it customer-centric. Don’t continuously show people about your company.
Rather show some useful, informative, and engaging content in order to make them take an interest in your brand. During the time of crisis, upload a few posts saying the company is undergoing a low phase but will be back with something big soon. Keep transparency and give people what they want to see.
b. Use visually appealing content: People check out social media during their free time, and many people would not invest time in reading lengthy content posts. A better way to grab the attention of the audience is to make your posts visually appealing. People will check out your posts and page if they find the most attractive or the video engaging.
Make sure to curate high-quality images or short and crisp videos and showcase content based on your brand or domain through it.
c. Connect and interact with your audience: Another step to connect with social media strategy during a crisis is to connect with your audience. Post content frequently and connect with customers in the comments section or message box to understand what they feel about your brand. Interact with customers and let them know that you are working towards developing the brand and would love their support.
Also, ask your audience for suggestions and feedback and work on them. This will help your brand stay customer-oriented, and customers will also feel that they are valued. Conduct interactive sessions like quizzes and polls on social media and ask them what they want in the future.
d. Stay original: Even during the times of uncertainty, do not forget your brand’s originality. Post original and true content about your company and well-researched content about your domain.
Originality will help in connecting with a large number of people, and they will follow your business page for the quality of content. Analyze your competitors but make a campaign that is unique and speaks well about your brand and domain.
e. Give the audience a sneak peek: An active social media page is a recipe for success. Even when you are undergoing some difficult times, it is wise to invest time in social media as it helps in accumulating an audience base, and it is quite feasible.
Keep your followers and audience in the loop of what’s happening in your company. This will not only help in boosting the transparency factor but will also enhance the engagement level of the audience. So, once in a while, it is wise to give a little sneak about your brand, working culture, or future scope.
f. Stay updated with the trends: A successful social media presence requires putting efforts to understand and stay with the trends. Keep checking out the latest updates and trends happening in your domain market and try to revolve your social media posts accordingly.
This will help in engaging with the customers, and many people will check out your page to know about the latest trends. For example, if you are a digital marketing agency, stay updated with the current trends and post content like how will a particular trend affects the market, or what are the major trends to look for in 2021, and many more.
In a nutshell
Businesses facing ups and downs during their time of existence is very natural. A business that survives the difficult times emerges to be a successful company. Businesses must never panic during uncertain times, and rather they must take the help of technology to overcome the adverse times.
Internet marketing is becoming hugely popular these days as it is feasible and offers great returns. One of the main tools of internet marketing which involves writing about a brand or business and marketing across various online platforms in order to reach the target audience.
One of the best online platforms for marketing content is social media sites. Since a large number of people from different parts of the world actively use social media, a company can easily reach out to a global audience within a few days.
During the time of crisis, it would be wise to take the help of social media and use it to market a brand or business as it will boost brand awareness and help in gaining leads.
There are countless social networking sites like Facebook, Twitter, Instagram, LinkedIn, and hundreds of more sisters. Choose social media sites according to your business requirement and create a business page and start releasing content.
Steps to handle customers with the help of social media include post original and crisp content, add images or videos to make it visually appealing, and do not make your posts too brand-centric.
Invest time to understand current trends and come up with unique and engaging campaigns in order to survive uncertain times.