Tips and Tricks for Good PPC Keyword Research
Most companies and marketers have approved digital marketing and are extensively using it to boost their business. Marketing a brand, products, or services with the help of online mediums helps reach a wide range of people.
Numerous companies advertise and promote their products or services to gain an audience.
Numerous companies carry out search engine marketing (which helps them post an ad on the top search engine results page) and social media marketing (helps boost brand recognition). Another type of advertising is to display its ads across numerous online platforms.
Let us now dive into pay-per-click ads and understand the keyword research role in PPC and the best keyword search tactics.
What is PPC?
Pay-per-click (PPC) is the process where companies and marketers pay some amount for every click, they receive on their advertisements.
There are two ways to improve your website ranking, one is the organic method known as SEO, and another is pay-per-click.
SEO takes a minimum of 6 months to start showing results, but if the company does not have ample time, they can opt for PPC.
It is the process of getting advertising on the top search engine results page by paying the search engine for every click. Some amount of money is spent to earn more clicks and traffic on the website.
A company can opt for pay-per-click if they have a decent budget for online marketing. PPC is an easy and quick method and gives lucrative results within a few days. Marketers run PPC campaigns to reach out to a large group of audience. While some marketers bid for impressions, the majority of marketers pay on a click basis.
Now let us understand the role of keywords in PPC and tips for keyword search.
What is PPC keyword research?
Running a successful and effective online advertising campaign needs the right amount of knowledge and effort. One of the main elements while making a PPC campaign is keywords.
Keyword research is the process of finding suitable keywords for your campaign. Many free and paid tools aid in PPC keyword research.
There are a few things to keep in mind while carrying out keyword research. The first criteria is the relevancy; more relevant keywords improve the chance of reaching out to the correct audience. The second factor to keep in mind is the budget.
Marketers are required to choose some keywords and bid for it. If the rate of one bid is extremely high, the funds may exhaust quickly. So, it is necessary to choose keywords with bids that fit your budget. The last step to remember is to induce long-tail keywords in the campaign.
For example, if your business falls in the technology domain and you have chosen a keyword, “Smartphones,” turn it around into a long-tail keyword like “Best smartphones of 2020” to attract more traffic. Using long-tail keywords will also help you get the customers who are frequently searching for the product (or service) and are really interested in buying it.
Why is it necessary to carry out effective keywords research before diving into advertisements?
Proper and well-researched keywords are necessary in order to run a successful PPC campaign. Good and relevant keywords help in reaching out to the right people.
Doing keyword research is an absolute must as it helps in analyzing the competition and coming up with apt keywords that will help you to drive traffic towards your website.
It is necessary to carry out ample research before choosing the keywords. Analyze whether the keywords go well with your goal, campaign, and budget. Never shy away from studying about keywords as it will help you gain more audience,
If you are planning to run a PPC campaign, make sure to read ahead to understand the effective methods to carry out keyword research.
How to effectively carry out keyword research?
Carrying out proper keyword research before diving into the PPC campaign is an absolute must if you want to reach out to your target audience effectively. Adding keywords will help the marketers to reach out to the people searching for the products or services from a particular domain.
Here is the guide for keyword search which will guide you effectively towards creating a strong keywords list:
A. Check out the trends: While setting up a PPC campaign, always check the trends first. You can use tools like Google trends or go through to the latest news regarding your domain to get an idea of what the campaign theme must be. Checking the latest trend is also necessary as it will help in figuring out which trend is widely used in the current times. For example, if you are a fashion company, you can check the trending topics (like some new fashion styling tips or festive dresses) and search keywords and run your campaign based on the latest trends to gain more audience.
B. Take the help of Search Engine’s autocompleting feature: Another tip, if you are doing keyword research for your company, is using the search engine’s autosuggest. When you type a word in the search box, the search engine itself shows a list of words and phrases. These words and phrases are a part of most searched or recently searched. You can make a list of the autosuggest and can also use them as keywords as they will help in reaching out to the target audience. Next time a person uses that phrase, he (or she) will be able to see your campaign. Bing autosuggest and Google Autosuggest are reliable keyword tools.
C. Keep an eye on your competitors: It is always advisable to check the performance of your competitors before running PPC ads. Analyzing the competitors helps in understanding the different strategies used by the companies which fall under the same domain as yours, thus helping you to set up a good PPC campaign. Also, carry out research about the keywords used by your competitors. Add all the keywords used by the competitors to your keyword list. Keep checking if your peers are running ads and what their campaign is based on to understand the market better.
D. Curate a proper strategy for PPC keyword research: Never directly jump into keyword research as you will only end up feeling lost. Instead, check out all the latest trends and try to plan a unique and impeccable strategy that suits your business as well as your target audience. Another point to keep in mind is that keyword research requires time and patience. One needs to create a proper workflow planner and follow it accordingly in order to extract quality keywords. Make a list of keywords. Always ensure to take help from various keyword tools and do not hesitate to carry out elaborate research about the keywords (regarding their bid and competition) and use the keywords from the list that suits your campaign.
E. Take the help of free (or paid) keyword tools: Keyword research takes a lot of time. Analyzing the bid rate, competition, and choosing the keywords which are best for your campaign can be quite a lot of tasks. So using tools for keyword searches can help you save time and efforts as most of the information about the keyword can be obtained instantly. Keyword tools also help in comparing many keywords at the same time. There are many paid and free keyword tools which give keyword suggestions as well and help you create a perfect keyword list. Google keyword planner is one of the best and free tools if you are a beginner.
F. Use long-tail keywords: Keywords generally consist of a word or 2. But if you make the keyword into a long-tail one (at least 4 to 5 words), then it will help you tremendously in boosting the campaign. For example, if you sell electronic appliances like television, don’t just use the keyword “television.” Change it into a long-tail keyword according to your campaign. Use long-tail keywords like “best-selling televisions” or “television for sale near me.” This will help you to reach potential customers easily.
G. Analyse customer comments and questions: The final, but one of the crucial steps to keep in mind while preparing the PPC campaign is your audience. Before finalizing the keywords, make sure you analyze all the comments or suggestions given to you by your customers and also check what people are currently interested in that particular domain. For example, if you are a marketer for a jewelry store, analyze what designs are customers looking for and what is the current trend and then modify your campaign accordingly. Also, analyze what people are posting on social media and what are their queries and create keywords accordingly.
Ensure to follow all these steps in order to set up a good PPC campaign. Once you have finalized the keywords and curated relevant content, add a few lines or a strong Call to Action button. This will help in converting the traffic into potential customers.
Marketers and businesses from across the globe are exploiting the internet to expand and grow their brand. Online marketing has become a popular marketing tool and is used and loved by many companies. One of the most preferred tools of internet marketing is advertising. Gone are the days where brands and companies have to publish their ads in newspapers or distribute pamphlets.
The current digital marketing trends help a company to advertise on various online platforms, which helps them to reach a wide range of audience within a short period of time. One of the best ways to use the advertising feature is by running PPC ads. PPC ads are those ads that are displayed on the top page of the search engine results page. For every click the business gets on their website, they have to pay a certain amount of money to the search engine. One of the most popular kinds of search engine marketing is Google ads.
Running a PPC campaign requires sufficient budget, knowledge, and good planning skills. Unique and effective strategies are important in order to run a successful campaign. A person needs to keep experimenting with new strategies in order to gain good reach.
Finally, the main factor to consider while running a PPC campaign is keyword research. Proper and effective keyword research can do wonders for your business.
Set up a goal and work planner, carry out adequate research regarding keywords, take the help of the paid and free keyword tools, and prepare a list of keywords. Also, ensure to analyze your competitors to understand their PPC campaigns and talk to your customers to know more about the requirements of the audience.
A good PPC campaign can help you boost sales and improve brand recognition. So if you have sufficient budget and do not want to wait months for SEO to show results, you can proceed with PPC.
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1. How to obtain effective keywords?
Obtaining relevant keywords is vital to make your PPC campaign a huge success. A few points to remember while obtaining keywords include competitor results, taking the help of search engine autosuggest, inducing long-tail keywords, carrying out a complete analysis, and taking feedback from the customers.
2. How to start keyword research?
The first step before starting the keyword research is to set up your goal for the PPC campaign. Then according to the goal, you can carry out keyword research and competitor analysis. Start with some free keyword research tools, understand them thoroughly, and gradually move forward.
3. How to carry out the best keyword research?
Doing effective keyword research is mandatory if you want to run a successful PPC campaign. Keyword research takes time and needs expertise. One must start with analyzing the competitors, making a list of keywords (collected from paid and free tools), and choose the keywords with appropriate bid rate and competition in order to run a successful campaign.
4. Why are keywords important in PPC?
Keywords play a vital role in PPC campaigns. Keyword insertion is necessary if you want to reach out to the target audience with your campaigns.