Content Whale August 2020 – Content Writing Services in India | Content Strategy Services

How to Gain Brand Recognition and Brand Authority through Content Marketing?

How to Gain Brand Recognition and Brand Authority through Content Marketing?

Online marketing is gaining popularity with each passing day. Marketers and businesses worldwide are impressed by the new marketing techniques and the benefits it offers. Numerous brands have started to move away from traditional marketing and have adopted digital marketing as it helps in gaining brand awareness with minimal time, budget, and efforts.

One of the main advantages of digital marketing is that it provides impeccable brand reach. A new brand or a start-up can boost its brand recognition and reach out to a large group of people within a few weeks. That is the power of digital marketing, and it helps in growing and expanding the customer base.

One of the main tools of digital marketing is content marketing. Let us now understand how content marketing works and the guidelines to build brand authority through content marketing.

What is content marketing?

Content marketing is the process of creating original and high-quality content according to the audience and marketing across various online channels like search engines and social media sites.

A business (be it a start-up or well-established company) needs proper content marketing strategies at every step of their growth and expansion process. Content is required for various platforms like website, blog site, social media, Emails, press release, and many more.

Content marketing does not necessarily mean only curating content, but one must also have the right marketing skillset to make the content reach out to the target audience.

What are the benefits of content marketing?

Here are some of the benefits of using content marketing:

Improve sales: Content marketing helps in the growth of the business by bringing in potential leads and customers. It helps in improving sales through healthy lead generation.

Enhance brand recognition: One of the main reasons to opt for content marketing is that it helps in making the brand known to a large audience within a short duration of time. All one needs engaging content and proper marketing techniques, and then the company can gain tremendous brand recognition.

Boosts reliability: Posting quality content related to your domain frequently helps in gaining the trust of the people. When you post informative and engaging content that helps the reader relate to your brand, they find you reliable and may turn into a healthy customer. It helps them understand that you are one of the leaders in that particular domain and may start following your brand.

Strengthens customer relations: Content marketing helps in improving the relationship with the customers. A brand can monitor the response received for their content marketing campaigns and can work on positive criticism. One can also chat with the customers to solve their queries instantly, thus improving customer interaction and satisfaction.

The benefits of content marketing are never-ending. But let us cover one of the most vital benefits of content marketing, that is, improving brand authority. Read further to get an insight into the best ideas to build brand authority through content marketing.

How can a business gain brand authority through content marketing?

A business or brand can gain tremendous brand awareness if they use proper content marketing strategies and run effective content marketing campaigns. Content marketing is divided into two parts, which include curating original and relevant content and marketing across various online channels.

Businesses can improve their brand recognition by posting content related to their business in the form of blogs, social media posts, send our Emails, press releases, and many more. When you create engaging content and post it across countless online platforms, it will help you in reaching out to a huge audience as most of the people have access to the internet.

Before diving into exploiting content marketing, read ahead to understand the simple ways to develop a brand with the help of content marketing.



Steps to gain brand authority and brand recognition through content marketing

Brand authority is the measure of the amount of trust earned by the company and how well the company knows about its niche. It is necessary to improve brand authority in order to reach out to the correct audience and grow a business.

Here are top content marketing ways for building brand authority:

a. Create a content strategy: Creating a strategy according to the goal is necessary. A good strategy, according to your business domain and budget, helps in creating a proper work schedule. A content strategy includes the theme around which the content must revolve and some basic strategies which will aid in publishing and promoting the content across various online platforms. Make sure to try out various strategies in order to get a clear picture of which campaign works best for your brand.

b. Analyze the market: Another point to keep in mind while curating a content marketing campaign is to analyze the market. It is necessary to stay in the loop with the current trends and updates which happen in your field to run an effective content marketing campaign. Like, if you are in the fashion industry, make sure to analyze the latest fashion upgrades and trends, and then set up your campaign according to the theme. Also, ensure to analyze your competitors to get a peek into their marketing strategies, and then curate a perfect campaign for your brand.

c.Use sufficient keywords: One crucial thing to remember while running a content marketing campaign is keywords. Keywords are the base of content marketing, and with proper keyword insertion, a brand or company can gain immense brand popularity. People with queries usually type a few words in the search engine, and if the keywords of your marketing campaign match with theirs, they may land on your page and get to know about your brand. There are many free and paid keyword tools available in the digital world.

Make sure to carry out effective keyword research and insert relatable keywords properly.

d. Curate original and well-researched content: What is content marketing without proper content? To create a good content marketing campaign, it is absolutely necessary to curate engaging and original content. Readers and traffic want something unique and engaging and something which solves their queries, or they can relate to.

So, instead of simply promoting your brand, post something which can help the audience. This will help in gaining good brand authority. Always make sure that the content you provide is original and carry out ample research before writing on a topic to enhance the quality. If you are running short on time, you can take the help of content writing agencies.

e. Know where and how to market: After content curation, the content marketing journey does not end. The next stage is to properly market the curated content. You may create high-quality and supremely engaging content, but it holds no use unless it is published and promoted in the correct way. So, make a planner about the platforms which you are hoping to market your content on. Carry out sufficient research and post content on relevant sites and social media handles.

f. Keep analyzing the performance: The last step after curating and marketing the content is to track the performance. The marketer’s job does not end after posting the content, but he (or she) is responsible for tracking the performance as well. After running the campaign, it is necessary to analyze the performance as it will give a clear picture of whether the strategy is working and promising results or to change the strategy.

Bottom Line

Content marketing is the process of marketing engaging, original, and relevant content across various online platforms like social media, search engines, through Emails, and many more.

It is one of the vital tools of online marketing as it helps in the overall growth of the company and aids in lead generation as well as brand recognition. A proper content marketing campaign can do wonders for businesses belonging to any domain. The secret lies in curating proper strategies that will help in reaching out to the target audience.

A few things to keep in mind before running a content marketing campaign include proper keyword research and insertion, publishing and promoting original content, marketing across various online platforms, and then analyzing the performance of the strategy. Never hesitate to try out different strategies and campaigns as it will help you in identifying the best content marketing campaign for your brand. Always ensure to change the strategies and think of something unique if the current campaign is not yielding results.


1. How to increase brand authority through content marketing?

Content marketing, if used wisely, can work wonders in improving the brand authority of a business. Curating, publishing, and promoting content, frequently helps in reaching out to the audience. If the readers feel that the content is good, it results in gaining a good impression of the brand and thus improving the brand authority.

2. How to create strategies for content marketing?

There are a few things to keep in mind while creating content marketing strategies, which include competitor and market analysis, keyword analysis, and searching for a list of relevant sites to post the content.

3. Can content help in boosting the leadership quality of a brand?

Posting engaging and quality content frequently about the latest updates in your domain helps in boosting the leadership quality of your brand as it promotes trust and reliability.

4. What role does content play in brand building?

Content marketing helps in reaching out to the target audience within a short duration. It helps in improving brand awareness.

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content-whale August 28, 2020 0 Comments

How to boost traffic on your website?

How to boost traffic on your website?

Most of the population of the globe has access to the internet. The internet has become a primary part of everyone’s life. This is the reason why many companies and marketers have started to make the most of the internet and are using it as an effective marketing tool.

Online marketing is the process of marketing a brand (or its products or services) on the internet. It is done with the help of various online tools like websites, social media, search engines, Emails, and many more.

Internet marketing helps the brand get displayed on people’s phones, tablets, or laptops. It is rapidly gaining popularity as it offers great returns and requires less time, effort, and investment.

Let us now understand about websites and how to increase the traffic on a company’s website.

What is website content?

A good website is necessary when you are starting any business and are entering into the digital stage. Websites must have good UI/UX and must be easy to go around. A very complex website or a website with poor loading speed will definitely not attract traffic.

Another vital aspect to keep in mind, along with the aesthetics of the website is the content. Website content is the content that is uploaded on various pages of the site and talks about the company. It is mandatory to curate engaging and unique content if you want your traffic to turn into potential customers.

Website content must mainly contain information about the brand (or company), products or services that they offer, benefits of choosing the brand, contact information, and data about the team. These are the basic information that must be put on the website. Along with the basic website content, a company can add other information and customize their site.

One major thing to remember while writing website content is to not only include the best points about the company but also to add informative stuff to relate with the reader. As a company, do not just write about your brand but ensure to make the customers understand how they will benefit from your brand.

What is the role of website content?

Website content plays a crucial role in luring traffic and turning them into healthy customers. Good website content ensures that the traffic landing on your site understands your business and may even make an effort to contact you.

The major role of the website content is to convey the details of the company and to make people understand the importance and benefits of choosing them and to urge them to turn into potential clients or customers. The end goal of the website differs based on domain. For some companies, the end goal may be filling up the form, whereas, for others, the end goal is making the traffic indulge in their products or services.

Good, quality and original content on the website helps in gaining the trust of the visitors and leaves a good impression about the organization.

Website content also comprises the contact us section, which helps in boosting the reliability factor. Let us understand growth hacks to improve your content marketing strategy.


Tips and tricks to boost traffic on your website?

Improving the traffic on your website will prove to be highly beneficial for your business. Here are a few content marketing tips that will help you attract better:

a. Register your website on directories: There are various free and paid directories which house details about numerous websites. You can register your company in those online directories and add your company URL. If people going through the directories like your description, they may check out your website. One of the best free online directories is Google my business. Registering your company on various profile creation sites will help with the domain authority and improve traffic.

b. Post blogs frequently: Another content marketing idea to drive traffic is by posting blogs frequently. Blogs are one of the best ways to make people notice you. People don’t often like to simply read about companies bragging about themselves but need information on the latest updates and how a company can help them. So post informative, engaging, and interactive blogs related to the latest trends in your domain and satisfy the queries of your customers. People may take an interest in the blogs and may also land on your website.

c. Indulge in Email marketing: Email marketing is the process of shooting emails to people explaining about your brand and services (or products). Draft an engaging and crisp mail about your brand and add your website URL so that the people can check out your website. This will help in increasing traffic.

d. Try to do guest posts: Guest post is the process of adding informative blogs to a third party website. You can curate high-quality content and drop the URL of your website. If leaders like your content, they will check out your website, thus increasing the traffic. Guest posts can be both free and paid.

e. Run ads if possible: If you have a decent budget, you can run ads on search engines. By paying some amount for each click, you can be featured on the first search engine results page (SERP). When your website comes on the first SERP, you will definitely gain more traffic daily. You can track the traffic on your website through analytics tools. Create an effective landing page while running ads for your website, as it will help in converting traffic into potential customers.

f. Use long-tail keywords: Using long-tail keywords will help your brand reach out to the target audience more effectively. For example, if you are a finance company, if you are using keywords like the stock market, change it into the best stocks to buy (long-tail keyword) in order to gain a more relevant audience.

g. Say hello to social media: Social media sites are one of the best ways to reach out to a large group of people. Posting interesting and engaging social media posts based on your domain will help in grabbing the attention of the people. Drop the URL of your website on your social media page so that people who check out your official page can also check out the website, thus increasing the traffic.

h. User-friendly website: The last but one of the most important points to remember is your website. A website that has a very poor loading speed or is not eye-catching will not gain many users. So make sure to create an attractive and user-friendly website. This will help in increasing traffic. Also, fill the website with original and engaging content to make the visitors take an interest in your brand. Make your website interactive by adding a form, chatbot, or comment box, so that you can interact with your visitors and collect their opinions.


 How will boosting traffic help your website?

Now that we have understood the ways to boost traffic on your website let us now look at why increasing traffic on a website is a big deal. Good traffic flow on your website will help your company in more than one way. Firstly, when the traffic on your site increases, it means that many users are checking out your website, which helps in boosting brand recognition tremendously.

Secondly, more traffic means people are taking an interest in your brand, and there are high chances of them turning into potential customers. Traffic on your website will ensure good brand recognition and boost sales.

Finally, if the traffic is more on your website, it will help your website get displayed on the top search engine results page.

More traffic is a good impression and displays that the website is genuine and contains informative stuff, and thus the search engine helps in boosting your rank. Refer to the above-mentioned actionable content marketing tips to increase traffic.

Bottom line 

Online marketing is gaining immense popularity in the current times, mainly because most of the population has access to the internet, and any brand or company can reach out to an audience from any part of the world easily. Internet marketing provides good returns and requires less time. One of the main tools of internet marketing is content marketing. One of the best ways to reach out to the audience is by creating a user-friendly website and fill it with engaging content.

The website content must display the best characteristics of the brand, provide contact details, give a brief about the team, and add information about how a client or customer can benefit through their products or services. Always ensure to add original and engaging website content as it will not only help in luring traffic but will also aid in customer retention. More traffic will help your company acquire a good digital presence and will also help in improving sales.

You can opt for methods like frequent guest postings, social media posts, register your site on various online directories, and upload blogs frequently to get more traffic on your site.


1. Why should you increase traffic on websites?

It is necessary to increase traffic on your website to expand your business digitally and gain more sales.

2. How can content marketing help in increasing traffic?

Content marketing, if used properly, can do wonders for a website. Posting original and quality content about your domain and company across various online channels will help in building brand authority and will give you more traffic.

3. What are the different ways to improve traffic on websites?

The website needs to be user-friendly and must take minimal loading time in order to attract traffic and make them stay. You can also use various other platforms like online directories, social media, guest posts, ads, and many more to make your website more popular.

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content-whale August 28, 2020 0 Comments

Things to Consider while Making a Content Marketing Campaign

Things to Consider while Making a Content Marketing Campaign

The Internet has become one of the most popular things in today’s world. Most of the population across the globe have access to the Internet. That is the reason why digitization is slowly taking over the world. Fundamental to advanced work can be carried out using the Internet. It has turned our world into a global village.


Various departments like medicine, finance, and tourism, exploit the internet to improve efficiency and squeeze out maximum returns. Similarly, the marketing field is also not left behind when it comes to utilizing the internet to enhance the work.

Digital marketing, also called the Internet or online marketing, is welcomed by numerous businesses and marketers. It helps them market quickly to a large group of people within a short period and gains lucrative returns.

Many companies are slowly moving away from traditional marketing and adopting digital marketing as it is easy and requires less budget.

Digital marketing comprises various subdivisions like running ads across search engines and social media, Google Analytics, Search Engine Optimization, Email and mobile marketing, and content marketing. All the tools of digital marketing help in enhancing brand recognition and boost lead generation and sales.


One of the vital tools of digital marketing is content marketing. Let us now understand about content marketing and how to come up with the best content marketing strategies.


What is content marketing?

Content marketing is the process of creating original and high-quality content and marketing it across various online platforms. There are different kinds of writers like bloggers, article writers, website content writers, technical writers, SOP writers, copywriters, and many more. Each type of writer specializes in curating relevant content according to the domain and niche. Some content writers also know about marketing.


They are known as content marketers; they research and produce original and engaging content and post it across various online channels and platforms. This helps in gaining a large audience and instantly interacting with people from different parts of the world.

With the help of content marketing, a company or business can promote and advertise their brand, products, or services on online channels and improve the demand and interest of people. Businesses can also refer to models for content marketing to obtain a clear idea.


Let us now take a peek into the benefits of content marketing and how to create a good content marketing campaign.


How can a company benefit from content marketing?


Numerous businesses and companies have completely adopted internet marketing practices, and it has showered them with positive results. Seeing their competitors perform exceptionally well, other companies have also started to try out internet marketing.


One of the main elements of online marketing is content marketing as if you advertise your brand or products through good and catchy lines, and you will definitely gain and attract an audience.


Here are a few benefits of content marketing, which make it a favorite marketing tool:


a. Enhances visibility: Content marketing helps in increasing the visibility of a brand or business. When appropriate content is marketed across various online channels, it helps in reaching out to a large group of people, thus making the brand popular. Start-ups and even well-established companies run content marketing campaigns in order to boost their brand recognition.


b. Helps to improve authority and reliability: Another benefit of using content marketing is that it helps in boosting the authority. When a brand posts well-researched and unique content regarding their domain, it helps the people understand that the brand knows what it is doing and thus increases the reliability factor. For example, if you are a finance company, keep posting about the latest updates in the finance sector and help people with their queries. This will help people know that your company knows a great deal and makes you reliable.

Boosts trust and loyalty: Content marketing helps in increasing the loyalty of the customers. If you post content that connects with your audience on an emotional ground and is helpful, people will definitely relate to your brand. Also, solving the queries and interacting with people through online platforms helps in improving the loyalty factor. Also, posting frequently throws out a message that the company is alive and active. Drooping the company’s address, phone number, and other contact details on the website and social media platforms helps in promoting trust amongst the clients and customers.


d. An edge over your competitors: Most of the companies have started using content marketing, and some companies are in the process of adopting it. So, as a company, if you step up your content marketing game, then it will surely help you perform well compared to your competitors and help in growing your business tremendously.


e. Promotes good relationships with the audience: Posting interactive content and reaching out to the people and helping them out promotes good bonding. Through online marketing, businesses can also reply to customers from any part of the world instantly. Finally, creating a good online presence helps to understand what people think about your brand, and you can rectify the issues accordingly.


f. Helps in lead generation: Last, but one of the best benefits of content marketing is lead generation. Content marketing is primarily done to set up a good digital presence and lure traffic from it. Various content marketing techniques like user-friendly and engaging websites, good social media posts, product descriptions, interactive E-mailers, etc. are used to catch the eye of the user and convert them into a potential lead.

Few main points to keep in mind while curating a content marketing campaign 


A content marketing campaign is a mixture of the website content, blogs, webinars, product (or service description), Emailers, social media posts, and various other types of content that are used to create an effective online presence. A company, before diving into content marketing, must accumulate a few unique strategies (according to the business). Creating a content marketing campaign, which is unique, acts as the planner for content marketing in the coming months.


Read ahead to understand about different content marketing steps that stand out.

Here are a few points to keep in mind if you want to curate a successful content marketing campaign:


a. Original and well-researched content: Original and engaging content is the need of the hour. Some content writers and marketers fail to impress their audience. So the first and foremost step to keep in mind while creating content marketing campaigns is to produce original and detailed content.

If your content sounds monotonous and is not unique, then it will not bring-in a satisfactory amount of traffic. So the key to creating a successful content marketing campaign lies in the quality of content.

Creating and publishing original work will not only help you in gaining healthy leads but will also help you gain a better rank on the search engine. So always ensure to invest quality time in content writing or hire exceptional writers to do the work.


b. Analyze the competitors: Another crucial thing to consider before running a content marketing campaign is to carry out complete research on the competitors. It will give you an idea about how your competitors are performing, and accordingly, you can come up with a unique and good strategy for the campaign. It will also give you an idea about different online platforms and content marketing tools that can aid your campaign.


c. Know the audience: Before planning the strategies and campaign, always ensure to analyze your audience. For example, if you are an educational firm, your target audience would-be parents. So plan your content accordingly and post the content on online platforms accessed by the mid-age group people. Analyze all the powerful content marketing ideas to set up an effective campaign.


d. Set a goal: It is necessary to draft a proper work planner and set up an end goal. This will help in understanding what should be achieved and how to go around to achieve it. For example, if you are planning to set up a campaign to improve the visibility of your business, set your goal as “brand awareness” and try creating a planner that will help you achieve the goal.


e. Interact with people and reach out to them: One more thing to remember before making a content marketing campaign is to talk with the people (clients or customers) and experts. You can take surveys, organize quizzes and polls to understand what people want.

It is always wise to show people what they want rather than simply promoting your business.


What are the different content marketing tools?


Content marketing does not only mean producing original content. It also means that the original content must be marketed effectively to reach the correct audience. For example, writing a blog is not sufficient, but you need to promote it across various social media and search engine channels to get good traffic.


There are a lot of tools necessary to run a good content marketing campaign. Some of the basic tools that you must absolutely have if you are a content marketer include a proofreading and editing software (to remove the grammar errors), photo editing software (to improve the aesthetics), Google analytics (to check the performance), topic and title analyzers, and a writing tool to save your drafts and progress.


Bottom Line

Content marketing, if channeled correctly, can help any business or brand gain tremendous growth within a short period of time. Setting up a good content marketing campaign is necessary to improve brand recognition, boost sales, and to maintain a good relationship with the clients or customers.

To set up a good content marketing campaign, make sure that you do ample research and set up a unique and different campaign. If you want, you can take the help of the various content marketing tools that are available in order to curate a proper strategy.

Lastly, do not worry if the strategy is not working out or giving lucrative returns, try it for 2-3 months; else, change the strategy slightly. Keep trying out new and unique strategies to check which campaign works best for your company or brand.


1. How to write good marketing content?

Writing exceptional content is necessary when it comes to online marketing. Marketing engaging and unique content will not only help you to reach out to the audience but will also impress them and turn them into healthy customers. So, if you want to produce good content, always carry out sufficient research and keep a professional yet interactive tone. Avoid making grammatical errors and use synonyms if possible.

2. How to make good content marketing strategies?

Good content marketing strategies are necessary to set up an effective online presence. One can brainstorm and come up with unique strategies, just consider the domain and your end goal to come up with good ideas. You can also take inspiration from your competitors. Lastly, keep trying out new strategies to figure out which one works best for your business.

3. What are the principles of content marketing?

Some of the principles of content marketing include producing original content, creating content for the audience, publishing content on various online platforms, and curating authoritative content.

4. How can content marketing help your business?

Content marketing helps in the overall development of the company. It helps in increasing sales and boosting the visibility of the brand. With minimal investment, a business can gain maximum returns.

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content-whale August 24, 2020 0 Comments

Tips and Tricks for Good PPC Keyword Research

Tips and Tricks for Good PPC Keyword Research

Most companies and marketers have approved digital marketing and are extensively using it to boost their business. Marketing a brand, products, or services with the help of online mediums helps reach a wide range of people.

Numerous companies advertise and promote their products or services to gain an audience.

Numerous companies carry out search engine marketing (which helps them post an ad on the top search engine results page) and social media marketing (helps boost brand recognition). Another type of advertising is to display its ads across numerous online platforms.


Let us now dive into pay-per-click ads and understand the keyword research role in PPC and the best keyword search tactics.


What is PPC?

Pay-per-click (PPC) is the process where companies and marketers pay some amount for every click, they receive on their advertisements.

There are two ways to improve your website ranking, one is the organic method known as SEO, and another is pay-per-click.

SEO takes a minimum of 6 months to start showing results, but if the company does not have ample time, they can opt for PPC.


It is the process of getting advertising on the top search engine results page by paying the search engine for every click. Some amount of money is spent to earn more clicks and traffic on the website.

A company can opt for pay-per-click if they have a decent budget for online marketing. PPC is an easy and quick method and gives lucrative results within a few days. Marketers run PPC campaigns to reach out to a large group of audience. While some marketers bid for impressions, the majority of marketers pay on a click basis.


Now let us understand the role of keywords in PPC and tips for keyword search.


What is PPC keyword research?

Running a successful and effective online advertising campaign needs the right amount of knowledge and effort. One of the main elements while making a PPC campaign is keywords.

Keyword research is the process of finding suitable keywords for your campaign. Many free and paid tools aid in PPC keyword research.

There are a few things to keep in mind while carrying out keyword research. The first criteria is the relevancy; more relevant keywords improve the chance of reaching out to the correct audience. The second factor to keep in mind is the budget.


Marketers are required to choose some keywords and bid for it. If the rate of one bid is extremely high, the funds may exhaust quickly. So, it is necessary to choose keywords with bids that fit your budget. The last step to remember is to induce long-tail keywords in the campaign.

For example, if your business falls in the technology domain and you have chosen a keyword, “Smartphones,” turn it around into a long-tail keyword like “Best smartphones of 2020” to attract more traffic. Using long-tail keywords will also help you get the customers who are frequently searching for the product (or service) and are really interested in buying it.


Why is it necessary to carry out effective keywords research before diving into advertisements?


Proper and well-researched keywords are necessary in order to run a successful PPC campaign. Good and relevant keywords help in reaching out to the right people.

Doing keyword research is an absolute must as it helps in analyzing the competition and coming up with apt keywords that will help you to drive traffic towards your website.


It is necessary to carry out ample research before choosing the keywords. Analyze whether the keywords go well with your goal, campaign, and budget. Never shy away from studying about keywords as it will help you gain more audience,


If you are planning to run a PPC campaign, make sure to read ahead to understand the effective methods to carry out keyword research.


How to effectively carry out keyword research?

Carrying out proper keyword research before diving into the PPC campaign is an absolute must if you want to reach out to your target audience effectively. Adding keywords will help the marketers to reach out to the people searching for the products or services from a particular domain.


Here is the guide for keyword search which will guide you effectively towards creating a strong keywords list:



A. Check out the trends: While setting up a PPC campaign, always check the trends first. You can use tools like Google trends or go through to the latest news regarding your domain to get an idea of what the campaign theme must be. Checking the latest trend is also necessary as it will help in figuring out which trend is widely used in the current times. For example, if you are a fashion company, you can check the trending topics (like some new fashion styling tips or festive dresses) and search keywords and run your campaign based on the latest trends to gain more audience.


B. Take the help of Search Engine’s autocompleting feature: Another tip, if you are doing keyword research for your company, is using the search engine’s autosuggest. When you type a word in the search box, the search engine itself shows a list of words and phrases. These words and phrases are a part of most searched or recently searched. You can make a list of the autosuggest and can also use them as keywords as they will help in reaching out to the target audience. Next time a person uses that phrase, he (or she) will be able to see your campaign. Bing autosuggest and Google Autosuggest are reliable keyword tools.


C. Keep an eye on your competitors: It is always advisable to check the performance of your competitors before running PPC ads. Analyzing the competitors helps in understanding the different strategies used by the companies which fall under the same domain as yours, thus helping you to set up a good PPC campaign. Also, carry out research about the keywords used by your competitors. Add all the keywords used by the competitors to your keyword list. Keep checking if your peers are running ads and what their campaign is based on to understand the market better.


D. Curate a proper strategy for PPC keyword research: Never directly jump into keyword research as you will only end up feeling lost. Instead, check out all the latest trends and try to plan a unique and impeccable strategy that suits your business as well as your target audience. Another point to keep in mind is that keyword research requires time and patience. One needs to create a proper workflow planner and follow it accordingly in order to extract quality keywords. Make a list of keywords. Always ensure to take help from various keyword tools and do not hesitate to carry out elaborate research about the keywords (regarding their bid and competition) and use the keywords from the list that suits your campaign.

 E. Take the help of free (or paid) keyword tools: Keyword research takes a lot of time. Analyzing the bid rate, competition, and choosing the keywords which are best for your campaign can be quite a lot of tasks. So using tools for keyword searches can help you save time and efforts as most of the information about the keyword can be obtained instantly. Keyword tools also help in comparing many keywords at the same time. There are many paid and free keyword tools which give keyword suggestions as well and help you create a perfect keyword list. Google keyword planner is one of the best and free tools if you are a beginner.


F. Use long-tail keywords: Keywords generally consist of a word or 2. But if you make the keyword into a long-tail one (at least 4 to 5 words), then it will help you tremendously in boosting the campaign. For example, if you sell electronic appliances like television, don’t just use the keyword “television.” Change it into a long-tail keyword according to your campaign. Use long-tail keywords like “best-selling televisions” or “television for sale near me.” This will help you to reach potential customers easily.


G. Analyse customer comments and questions: The final, but one of the crucial steps to keep in mind while preparing the PPC campaign is your audience. Before finalizing the keywords, make sure you analyze all the comments or suggestions given to you by your customers and also check what people are currently interested in that particular domain. For example, if you are a marketer for a jewelry store, analyze what designs are customers looking for and what is the current trend and then modify your campaign accordingly. Also, analyze what people are posting on social media and what are their queries and create keywords accordingly.


Ensure to follow all these steps in order to set up a good PPC campaign. Once you have finalized the keywords and curated relevant content, add a few lines or a strong Call to Action button. This will help in converting the traffic into potential customers.


Final Takeaway

Marketers and businesses from across the globe are exploiting the internet to expand and grow their brand. Online marketing has become a popular marketing tool and is used and loved by many companies. One of the most preferred tools of internet marketing is advertising. Gone are the days where brands and companies have to publish their ads in newspapers or distribute pamphlets.


The current digital marketing trends help a company to advertise on various online platforms, which helps them to reach a wide range of audience within a short period of time. One of the best ways to use the advertising feature is by running PPC ads. PPC ads are those ads that are displayed on the top page of the search engine results page. For every click the business gets on their website, they have to pay a certain amount of money to the search engine. One of the most popular kinds of search engine marketing is Google ads.


Running a PPC campaign requires sufficient budget, knowledge, and good planning skills. Unique and effective strategies are important in order to run a successful campaign. A person needs to keep experimenting with new strategies in order to gain good reach.

Finally, the main factor to consider while running a PPC campaign is keyword research. Proper and effective keyword research can do wonders for your business.


Set up a goal and work planner, carry out adequate research regarding keywords, take the help of the paid and free keyword tools, and prepare a list of keywords. Also, ensure to analyze your competitors to understand their PPC campaigns and talk to your customers to know more about the requirements of the audience.

A good PPC campaign can help you boost sales and improve brand recognition. So if you have sufficient budget and do not want to wait months for SEO to show results, you can proceed with PPC.


1. How will my business benefit from hiring a content writing agency?

It is better to get content curated from the best content writing agency as they provide professional content writing services and cater to your content requirements. Some of the reasons to choose Content writing companies in India are:


Save time and efforts: By hiring a content writing agency, one can save a lot of time and effort which will be required to train the in-house writers.

Minimal investment: Get content writing services for nominal charges and save the cost, which is required to train new employees.

Get content anytime: Content writing agencies work all-year-round, so don’t worry about holidays.

Quality of work: Content writing agencies have professional writers who have expertise in various domains.

2. Why do companies prefer content writing companies over in-house writers?

Companies feel that content writing agencies provide professional services compared to in-house writers. An in-house team demands comparatively more money and effort. Whereas, with content writing agencies, the client needs to pay depending on the number of words. Also, compared to in-house writers, content writing agencies can curate any type of content on almost any niche. Be it website content, articles, copywriting, blogs, or any other, content writing companies have writers who have experience and expertise in writing for that particular subject.

3. What kind of content writing services does Content-Whale offer?

Content-Whale works on four main verticals, which include Articles and Blogs, Website content, Technical content, and Copywriting. Apart from these four verticals, the company provides more than 40 different types of content writing services. Check out our services page to know more.

4. What is the pricing of services offered by Content-Whale?

Our basic price starts at INR 1 per word. But depending on the type of services and number of words, the price slightly varies. Please check out our pricing page to get a clear idea. Also, feel free to reach out to us for any queries.

Email ID:

Phone No. 91 9324410153

5. Why is Content-Whale ranked as one of the best content writing companies in India?

There are many content writing companies in India. Content-Whale is one of the top content writing agencies because of the professionalism and quality of work. Our team of writers and editors ensure that every content is of good quality and error-free. We are considered one of the best content writing companies as we provide a wide range of content writing services at an affordable price.

6. Will Content-Whale help with my SEO and social media marketing?

Content-Whale provides good quality blogs and articles which have suitable keywords distributed naturally throughout the content. We ensure that the format of articles and blogs are perfect according to the SEO standard.

We also provide copywriting services, which boosts brand awareness on various social media platforms like Facebook, Twitter, Instagram, and engages customers. Our content writing agency ensures that the clients receive quality content, which will help them create a strong online presence.

7. Do you take bulk content orders?

We take bulk orders. On average, we curate around 40,000 words per day. Any order above 20,000 words will be considered as a bulk order. We offer a special discount on bulk orders. Feel free to contact us for any queries.

Email ID:

Phone No. 91 9324410153

8. Do you work entirely with freelancers?

We have a team of experienced in-house writers who produce website content, articles, and blogs. We also have a team of freelancers who have experience and expertise in writing technical content, PR content, and subject matter content. Every work is edited and proof-read by a team of editors to make it perfect.

9. Can you share any sample content on my niche?

Our content writing agency has worked on almost every niche. We have uploaded the sample works on all the niches. Feel free to read our portfolio section to check out our quality of work.

10. How much time does it take to deliver content?

The turn-around time depends on the number of words. For 4000 or less than 4000 words, the content would be delivered within 36 hours. For more than 4000 words, the turn-around time is 48 hours. We are one of the best content writing companies in India, providing quick and quality services.

11. As a client, how can I be assured about the quality of content?

We have an editorial team that checks every content piece and makes it perfect. We also attach premium Grammarly and plagiarism reports at the end of each content so the client can check and be assured of the quality. Content-Whale is considered one of the best content writing companies in India because of the quality of services and professionalism. We have tied up with some big brands and top digital marketing agencies and cater to clients across the globe.

12. What is the revision policy of the company?

We ensure that all the client requirements are satisfied. If a client faces any issue with the content and wishes to get it modified, we have a simple revision policy. We offer one free revision. After receiving the work, clients can ask for a revision within 15 days of the submission.


1. How to obtain effective keywords?

Obtaining relevant keywords is vital to make your PPC campaign a huge success. A few points to remember while obtaining keywords include competitor results, taking the help of search engine autosuggest, inducing long-tail keywords, carrying out a complete analysis, and taking feedback from the customers.

2. How to start keyword research?

The first step before starting the keyword research is to set up your goal for the PPC campaign. Then according to the goal, you can carry out keyword research and competitor analysis. Start with some free keyword research tools, understand them thoroughly, and gradually move forward.

3. How to carry out the best keyword research?

Doing effective keyword research is mandatory if you want to run a successful PPC campaign. Keyword research takes time and needs expertise. One must start with analyzing the competitors, making a list of keywords (collected from paid and free tools), and choose the keywords with appropriate bid rate and competition in order to run a successful campaign.

4. Why are keywords important in PPC?

Keywords play a vital role in PPC campaigns. Keyword insertion is necessary if you want to reach out to the target audience with your campaigns.

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content-whale August 24, 2020 0 Comments

How Does Content Marketing Help In Lead Generation?

How Does Content Marketing Help In Lead Generation?

Our world is entering into the digital era. Starting from a primary task to advanced work, everything is coming under the control of the internet. The marketing field is also feeling the effect of digitalization. Numerous businesses, companies, and marketers are gradually shifting towards digital marketing and prefer it over traditional marketing.


The primary reason digital marketing has become a firm favorite of many firms and marketers is that, with a minimal budget and short duration, a company can gain massive popularity and potential leads. Internet marketing also helps in effectively tracking the performance of your marketing campaigns and return on investment.


One of the most critical elements of digital marketing is content marketing. Let us now understand in detail about content marketing and how content marketing lead generation strategies can help a business or company gain proper brand recognition and healthy leads.


A brief about content marketing


Content marketing is the process of curating original and engaging content and promoting across various online platforms. Writing interactive and relatable content and marketing it to reach a broad audience will boost brand awareness and improve trust and engagement. Numerous companies have started investing in content marketing as with the minimum budget, and a company can gain many positive leads.


How does content marketing help in boosting brand awareness and gaining potential leads?


As we know, countless businesses and marketers have shifted from traditional marketing to digital marketing. This is because most of the population has access to the internet, and advertising and promoting a company (or brand) through the internet helps reach out to people around the world.


If the content is high-quality and original and properly marketed across suitable online platforms, the company can gain tremendous brand recognition and sales within a few months.


Through this process, the business can reach out to their target clients or customers quickly and efficiently.


What are the different platforms that contribute to brand awareness and lead generation?


Numerous online platforms can be utilized for effective content marketing and lead generation. Some of the top used mediums include:


  1. Email marketing. 


Email marketing is the process of shooting quality emails to a large crowd of people. Good and engaging emails help in attracting people and turning them into potential customers. The main thing to consider while writing email content for lead generation is to make it appealing and interactive. Try to add some lucrative pictures and try to make the content short and crisp. Instead of just talking about your business or products (services), talk about how the customers or clients will benefit through your organization. One can also use email marketing and shoot emails frequently to their existing clients and customers to boost client retention.



2. Articles and Blogs. 


Posting articles and blogs are another great way to generate potential leads. People often use the internet to solve their queries or gain information on a particular topic.


So as a business, if you post informative articles and blogs, it will help in attracting traffic. For example, if your business is from the finance domain, make sure to post blogs on the recent updates in the finance sector. This will help in engaging the traffic. If the readers like your blogs and find it helpful, they may even land on your website! And hence you earned a positive lead.



3. Well-structured website.


If people want to know more about your business or brand, the first thing they do is check out your website. A good website helps in engaging people and building trust.


So, a website with good UI/UX and proper website content can work wonders in lead generation. A good website engages the traffic and turns them into a potential lead. Always make sure to display the best and actual values of your company.


Also, ensure that you talk about your team and USP and inform the customers how your company can be beneficial to them. If you want to take it a step further, you can also add a chatbot that will satisfactorily solve the people’s queries landing on your website.



4. Social media sites. 


Social media sites help tremendously in improving brand awareness. By posting engaging and eye-catching content and posts, a page can gradually gain numerous followers. If your post gains popularity, then people will visit your social media page and understand your business. You can drop the URL link of your website, so people check out your social media page and land on your site. Companies can also run ads on social media and gain healthy leads through it.



5. Product (or service) description.


Product or service descriptions help the clients and customers to understand your product or service better. The more details and specifications you provide, the more informed the client or customer will be, which will help them analyze your products or services and choose them.



6. Press Release. 


A press release is an official statement issued by the company regarding any new update or event. Press release helps in updating the people about any latest update in their company. Press releases also help in spreading information, and a company can gain some leads through it.



7. Webinars and videos.


Posting videos about your company (or products or services) helps in connecting with your audience. Webinars, if conducted, often help your customer base to solve their queries and get to know about any latest updates in your company. Webinars also act as a platform to engage with the customers and to take their feedback. So, webinars and videos help in lead generation and client (or customer) retention.


Bottom line


Marketing with the help of the internet is quite helpful in lead generation. When marketed across various online platforms, quality and relevant content help catch the user’s eye and turn them into a potential lead. Content marketing can be carried out across different platforms like search engines (website content, articles, blogs), social media sites (Facebook, Twitter, LinkedIn, etc.), email and mobile marketing (engaging emails and texts), and many more.


Advertising a business on the internet properly will help in brand recognition and bring in positive leads. Good lead generation will help a business grow and expand. Many businesses and organizations have started utilizing content marketing for lead generation. So if you want to keep up with the competition, indulge in content marketing immediately!


1. What is the best lead generation strategy?

One of the best lead generation strategies is to use digital platforms to promote your company and gain leads through it. There are various options like running ads on social media and search engines, mail and mobile marketing, and many more to obtain potential leads.

2. How to use the content for lead generation?

Content marketing can be used to obtain quality leads. Quality content can be curated and marketed across various digital platforms to reach out to the audience. Engaging content will make the audience take an interest in your brand or company and turn them into a lead.

3. How to obtain quality leads?

A brand can obtain quality leads by indulging in content marketing. One can publish original and engaging content across various channels to capture leads. Some of the best lead generation strategies include social media marketing, press release, mobile and email marketing, etc.

4. How does content marketing help a business?

Content marketing helps a business tremendously to grow and expand. A business requires content at every stage, starting from website content, blogs, press releases, webinars, and many more.

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content-whale August 10, 2020 0 Comments

Ways To Create Unique And Creative Content Which Will Not Bore Your Readers

Ways To Create Unique And Creative Content Which Will Not Bore Your Readers

Businesses (be it a start-up or well-established firm) have started using internet marketing to reach out to a large group of people and target an audience within a short duration. Internet marketing is inexpensive when compared to traditional marketing and yields a good return on investment.

Numerous people have also opted for a career in digital marketing as it is in-demand and pays well. It has become one of the most favored professions.


Since the demand for good digital marketers is rising, the need for good content writers is also increasing since content marketing is a crucial element of digital marketing. If you want to become a content writer or want to make your content unique for your website, blogs, or business read further!


Where is the content used?


Good and quality content is the need of the hour. If you are a blogger, you need to write on trending and evergreen topics to attract and engage crowds through your blogs. You need to come up with unique content ideas to gain more traffic. If you handle a business, then the content is required in almost every step, starting from website content, blogs, product or service description, content for social media, to press release and emailers. To boost the online presence and improve brand recognition and sales, it is necessary to market original and relatable content across various online platforms.


Why is it necessary to curate engaging content?


Let us take three scenarios and understand why you need to curate original and engaging content:


  1. You are a blogger.


If you want to pursue a career as a blogger or have already started a blog, it is necessary to focus not only on quantity but also on quality. Posting one or two blogs will not do wonders. You need to ensure that the blogs you post are engaging as well as the original. Well-researched and perfectly curated blogs will help in gaining traffic over some time.


2. You work as a content writer.


Curating engaging and original content is necessary for the organization you are working for. If you are a freelancer or full-time content writer, you need to produce engaging content, and then only companies will give you projects and possibly hike. So it is necessary to curate quality and original content and have engaging content writing skills if you want to flourish as a writer.


3. Need content for your business. 


If you own a business or are working as a marketer to improve a brand, engaging content is one of the vital tools you must rely on. Marketing content across various online platforms like search engines, social media sites, and many more will boost brand awareness and generate potential leads. Original and quality content will help in growing a business tremendously.


Tips and tricks to make your content not dull.


Are you pondering upon making a career out of content writing? Or do you want to become a blogger? Or are you a beginner? If you feel that your content lacks life and sounds a bit dull, check out these notable content writing tips and implement them in your writing. Over a while, you will gain more traffic, and you will also witness a good change in your writing style.


  1. Write for the readers.


The first and foremost step to create beautiful content is to write for your readers. Many writers make the mistake of going around the same point or explaining their opinion. While giving a personal touch is mandatory, make sure that you do not overdo it and hang on to one single point. Before writing on a particular topic, make sure to carry out ample research about your audience. This will help you understand how to write so that your content pleases your audience. So always remember to provide a solution through your content and satisfy the queries of your readers. Write for the readers so that you can form engagement and good relations with them.


2. Analyze your mistakes.


A skill cannot be mastered in a single day. The same is the case with content writing. You cannot be completely ready after reading a few useful blogs and undergoing training for a writer. Content writing is learned over a few months. Don’t be afraid to commit mistakes in the initial stage, but make sure to learn from your mistakes and never repeat again. If you practice daily, you will definitely see a positive difference in your writing style after a few weeks. Also, take the comments which you get as positive criticism and work on them.


3. Add interactive content.


Would you enjoy a content which mechanically goes around the topic? No, right? Even your readers feel the same when you provide a long monotonous piece of content. Instead, try to add life to your content by adding humor (if the topic allows) or add some facts or statistics to catch the eye of the reader and to keep them engaged. You can also add fillers like “Did you also experience” or “Do you feel the same” to strike a conversation with the reader. When you add interactive sentences, it makes your content less dull, and the readers find it relatable.


4. Content does not revolve around keywords.


Another essential thing to understand is that keywords are not the ultimate tool to gain an audience. Yes, as a blogger or website content writer, keyword implementation is necessary to get a boost on a search engine results page. But don’t just focus on stuffing the keywords to obtain a higher rank. Remember that you are writing for the readers and not search engines. So add relevant keywords and maintain a keyword density of 2-3%. Make sure to induce the keywords naturally in your content. Do not let your content revolve around keywords; instead, focus on providing quality information.


5. Indulge in editing and formatting.


Apart from focusing on the vocabulary, a writer also needs to ensure that the content is free of errors. Improper grammar usage also causes the reader to lose interest and may not read the entire content. So it is necessary to invest time in editing and proofreading your content so that you publish your best work online. After editing and proofreading, ensure that the format of the content is correct. Nobody likes to read long paragraphs even though the material could be very engaging. So, make sure to curate small paragraphs and provide ample sub-headings throughout the content to make it look appealing.


6. Make your content visually appealing.


Another point, which is a part of formatting, is providing pictures and videos along with content. This improves the entire look and adds color to the content. Writers can add copyright-free relevant images or videos, which will help improve the overall look and engage the readers. You can also post many infographics (information and graphics) posts as visual content is well-absorbed by the readers compared to the written posts.


7. Connect with your readers on the emotional ground.


Another point to remember, which will save your content from sounding monotonous or boring, is connecting with the readers on the emotional ground. You can add a few lines about your personal experience or what you feel about the topic. Write your point of view and also interact with the readers (like organizing a quiz, poll, etc.) to understand and emotionally connect with them.


Final Word


Businesses and brands widely use content marketing. It helps them promote their services to a large group of people spread across the globe quickly. Good and engaging content can do wonders for your blogging site or business and help you grow financially and boost your reach.


If you are a newbie to the writing field or are planning to embark on a writing journey, make sure to understand all the nuances to curate proper content. Read and take inspiration from the well-written blogs and form your writing style. Be sure that instead of repetitiously going around a point, try to connect with the readers and provide them with a satisfactory answer. If the topic allows, never lose a chance to add humor or some facts as it will help gain the readers’ attention.


And finally, content writing cannot be mastered in a single day! So keep writing and practicing more and more to improve your writing skills. So enjoy what you do, be patient, and you are bound to see results in a few months.


1. How to become a successful content writer?

Becoming a successful writer is not a day’s work. You need to put efforts continuously to improve your writing style. Keep writing and keep reading more to grow.

2. How to curate high-quality content?

To curate high-quality content, you must first research the topic and gain knowledge about the subject. This will help you write a detailed content with less fluff. Also, try using synonyms of the word, do a grammar check, and provide ample subheadings to improve the quality of content.

3. How to make my content unique?

If you want to make your content different, make sure to research thoroughly and write about the topic in your own words. Also, add a personal touch to the content.

4. How to stand out when writing on a popular topic?

There may be a particular topic that would be quite popular, and many writers would be writing on it. To make it different, you can voice your personal opinions and add a personal touch to it.

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content-whale August 10, 2020 0 Comments
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