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How to check the quality of website content?

How to check the quality of website content?

Numerous companies and marketers have started exploiting the Internet to improve business and sales. The Internet is one of the best tools to promote any product or service and gain potential customers.


Creating the right online presence is mandatory not only to gain customers (or clients) and increase brand recognition but also to survive the tough competition. Most of the businesses and companies have started to use internet marketing to enhance their customer base, and numerous companies have significantly benefited through it.


A company (be it a budding startup or a well-established firm) needs to make digital marketing a significant part of their marketing and advertising strategy, as it will help them boost sales and enhance brand recognition.


To gain an excellent online presence and attract consumers, a company needs to focus on creating a unique website. Posting blogs frequently, and creating engaging social media pages for the company in various social media platforms like Instagram, Facebook, Twitter, LinkedIn, and many more will help build a voice in the market.


Focusing on these verticals will help in creating the base for an excellent online presence. Apart from these basic strategies, companies also use content writing for creating quality company portfolios, scripts for webinar sessions, curating company policies, and many more.


Let us now talk about the most important tool to spread brand awareness to gain clients. The tool is a good and user-friendly website.


What is website content?


A website with good UI/UX is necessary to lure traffic and attract customers. The site contains information about the company (their history, team, products or services, working model, future goals, etc.) and a visitor can understand the company or brand by checking out the website.

A website that has good UI/UX and has engaging content instantly attracts the user.


Website content is the content posted on the website, which speaks about the achievements, team, work, and future goals of the company. Good website content drives the traffic to become potential customers.


A website comprises a home page, an about us section, types of services that you offer, which location you target, your latest construction projects, and finally a “Contact Us” page which will help the clients or customers to reach out to you.


It is necessary to check the content quality before directly posting on the website as poor content quality does not add much value to your website or company and may not bring a healthy amount of customers.


A basic format of the website includes a home page, about the company (like mission and vision), about the team, services (or products) provided by the company, why choose the particular company, and contact information. Apart from the basic format, more content can be added according to the industry.


For example, if you are a construction company, your website must comprise the following. A home page, an about us section, types of services that you offer, which location you target, your latest construction projects, and finally contact us page which will help the clients or customers to reach out to you.


It is necessary to check the content quality before directly posting on the website as poor content quality does not add much value to your website or company.


What role does website content play in improving the business?


Website content plays a very important role in improving the business. The first step towards setting up a good online presence is creating a website. There are many agencies or software which help to create a feasible website. Once the layout of the website is done, the next important step is to add content to all the web pages of the websites.


Companies either outsource their website content requirement (take help of the content writing agencies or freelancers) or keep an in-house content writer to curate content for their website.


Let us take an example to understand how a good website can lure traffic and convert visitors into healthy customers.


For example, you are in the real estate and construction industry, and you build residential apartments.

You can carry out the entire marketing and advertising procedures through online platforms. Create social media pages and websites, and keep posting blogs and social media posts regularly to keep customers attracted. Try running ads on search engines and social media platforms to reach out to large audiences within a short span of time.


Creating a website with engaging content helps in improving the reliability factor. If a customer wants to buy a house and stumbles on your website, try to catch the eyes by adding details about your latest project. Address questions like, why should a customer choose your company over others.

Add an FAQ section which will help in solving the queries of the customer. Also, add a “Contact Us” section which will help the customer to contact you quickly.


Good website content will help in luring the audience and converting them into customers. Try to give a transparent image of your company and highlight your unique selling point which will help the customer to make a decision.


Why should one not copy website content?


There are millions of websites on the search engine. For a particular industry, there may be thousands of websites competing to get the target audience.


One can think that with so many websites, you can just easily find someone else’s content, and no one would know! Well, apart from it being ethically wrong, there are two main reasons why you must not copy content from another website and post it in yours.


The first reason is SEO. Copying content from other websites and pasting it will not help in Search Engine Optimization (SEO). There are thousands of websites, and it becomes difficult for the search engine to decide which website should rank on the first search engine results page (SERP). Since both the webpages will have the same content, SEO will rank the one posted above. Ranking on the first SERP is necessary as it improves the visibility of your website and thus increases the traffic. So ensure that you use quality, original, and engaging content along with suitable keywords to rank on the top. If you copy the content, the search engine will not rank your website on the top. Also, copying the content can land you in legal trouble.


The second reason is that customers visit the website to know about your company (or brand), not others. So try to make it as engaging and unique as possible to lure the customers and improve sales. If you post monotonous content on your website, it will not attract the visitors, and they may not feel the urge to contact you.


How to check the quality of website content?


If you are working with an in-house team, freelancers, or outsourcing your content requirement to an agency, make sure that you check the content quality.


Some simple ways to check the quality of content includes:


1.Read the content or take a glimpse to understand the quality of work.

2. Use tools like Grammarly (or similar software) to detect any grammatical errors.

3. Use plagiarism tools to check if the content is original.

4. If you find any issues with the language, tone, or format, you can ask for a revision.


Always check the content quality and originality before posting it on your website.


Why is it mandatory to check the quality of website content?


A website plays a crucial role in bringing organic traffic and turning them into potential customers. The website must be filled with engaging content so that the visitors take an interest in the brand’s products or services.

So, if you are outsourcing the content or keeping an in-house content writing team, always make sure to check the content quality before publishing on the website. Quality of website content is necessary as the website is the face of your company, and good websites get more visibility by ranking on the top SERP, thus gaining more traffic.


Bottom line


An engaging website with good UI/UX attracts traffic. By posting quality, engaging, and interactive content, you will catch the eye of the visitor and turn them into a healthy and happy customer.


Focus more on posting informative content about your company which helps in boosting reliability. Ensure that the content is error-free because customers are attracted to a well-presented website, as it displays professionalism.


A website is the first thing a customer will notice about your company, so fill it with quality content and make it appealing.


Outsource the website content requirement or set up an in-house team to curate content according to your need.


Do not indulge in plagiarism as it will land you in legal trouble and will also affect the rank of your website.


1. How does a good website content help a business?

The website is the face of a company. People check the website to get an idea of the company. So posting quality website content is necessary, as it will not only help in luring traffic but also help in turning them into potential customers.

2. How to check if your website content is original?

It is necessary to post original content on your website for SEO purposes and also ensures that you don’t land into any legal trouble.

There are numerous software (both free and paid) available on the Internet these days that you can use to check the originality.

All you need to do is copy and paste the content, and it will give you a report of how much percentage of the content is original.

3. Can any content writer curate website content?

There are more than 30 different types of content. Not all types of content can be curated by a content writer. There are website writers who analyze your company and curate suitable website content. The tone, language, and format of website content is entirely different from other forms of content.

4. How to check the quality of website content?

One can check the quality of website content by taking a quick glimpse or skimming. There are many free and paid software that help in proofreading the piece.

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content-whale June 30, 2020 0 Comments

A Guide for Content Marketing Trends 2020

A Guide for Content Marketing Trends 2020

Countless businesses are using the internet to promote their brands and improve sales. Marketing and advertising using online platforms are giving a significant boost to all kinds of companies.

In fact, many companies have completely switched over from traditional marketing to internet marketing.


There are many reasons why digital marketing is becoming popular with each passing day; some are:


  • A brand can be introduced to a vast crowd within a small period of time.


  •  Digital marketing requires less investment compared to traditional marketing.


  • The Return on Investment is high.


  • One can easily track the advertisement and marketing campaigns as they run and can make changes according to the traffic.


Internet marketing has become a favorite of most businesses and marketers. It helps them boost brand recognition and sales within a short period of time. One of the most important tools of digital marketing is content marketing.


Content marketing is the process of curating high-quality and original content for marketing across various online channels to reach out to the target audience.


As a brand (or company), you must ensure that only original posts and content gets published on the online platforms as it will help you gain brand recognition and potential customers.


As a marketer or company, one must always update themselves about the content marketing trends 2020 to curate a suitable content marketing strategy.


Thousands of companies across the globe use content marketing to expand and grow their business. So it is mandatory to stay updated with all the B2B marketing trends and other content marketing trends to survive the competition and emerge as a good brand.

So businesses and marketers, take note!


Here is an overview of some of the content marketing trends 2020, which will rule the year. Use these future content trends effectively to grow your business.


A. A little less reading and more watching.

B. Content for your target audience.

C. Gain popularity through social media.

D. More interaction with customers.

E. Micro-influencers will play a major role.

F. Taking help of technology.


 Let us understand all the trends in detail and how it will affect your business.



A. A little less reading and more watching.


The future will see the content presented in the form of videos more than blogs, articles, and written posts. Videos are gaining popularity with each passing day. People are starting to prefer watching videos rather than reading long posts.

Research states that visuals can be retained in the human brain longer compared to written content.

So as a business or marketer, try to implement more videos to lure viewers. Videos are an important part of branded content trends.


Make sure that your videos are not only a bliss to the eyes but also ears. Video marketing is done across various online platforms like YouTube, Instagram, Facebook, etc. Try to indulge in webinars, tutorial videos, Q&A videos, and live video sessions to keep the audience interested.


With that being said, quality and engaging content will remain the base to attract customers.

The only difference is the written content must be modified into an engaging video script. The need for quality content remains the same; only the presentation differs.




B. Content for your target audience.


Another content marketing strategy is to create content for the audience. Ensure that the content which you curate for the market is not from the company’s perspective to attract the audience, but actually for the audience’s preferences.


Rather than posting content that revolves around the brand or company, try to create something not for promotion and advertisement purposes to catch the eye of the visitor. Continuously posting about your brand makes it monotonous, and you may not effectively reach out to your target audience.


So try to take a poll before coming up with new posts to understand your audience better. Do market research to understand the latest updates in the field, and try to post content that is informative, interactive, and not entirely brand-oriented.


C. Gain popularity through social media.


One can’t even stress enough about the importance of social media marketing in this digital age. One of the most important tools, if you want to reach out to a vast audience, is social media.


People worldwide are on social media platforms, so it is wise to create a page for your brand or company and post unique and engaging content to increase follower count. Make social media platforms an essential part of your content marketing strategy.


Posting content frequently will help tremendously in brand recognition and gaining new followers.


Brand recognition will in-turn, help in boosting sales! Good social media presence is a part of branded content trends.


Please ensure that the content you post on social media is short and crisp. People like to read a line and scroll ahead. So unique, concise, and exciting posts will keep the customers engaged.


Don’t just keep posting about your brand (company, products, or services) but also post generic content related to your industry.


Another major trend in social media marketing is marketers are indulging more in running advertisements on social media platforms to gain audiences.


D. More interaction with customers


Interactive content will help in making the content more appealing. Marketers and businesses have already started using various tools like webinars, chatbots, videos, etc. to reach out to the target audience.


Rather than presenting the content in a monotonous tone, use interactive content, and help the audience relate to your content. It is one of the key elements of future content trends.


Even while curating a basic social media post or blog, make sure to make it interactive and, if possible, try adding a touch of humor.


Interactive content will help you reach out to the target audience. Interacting with the customers will help you understand their perspective and gain some positive criticism regarding your brand.

It will also promote reliability because of which audiences get attached to the brand easily.


E. Micro-influencers will play a major role.


Influencer marketing is playing a major role in the current digital age. For example, if you are a perfume brand, you can ask models or influencers with a huge follower base to promote your new perfume on their social media handle. By doing this, you can gain brand recognition quickly within a short duration.


The trend of influencer marketing is here to stay. But brands and marketers are slowly moving towards micro-influencers.


Micro-influencers do not have a massive follower base but have the appropriate audience according to the domain. Promoting a brand (products or services) through micro-influencers will help in reaching out to the target audience effectively.


F. Taking the help of technology.


Technology will play a major role in content marketing. With advancements in technology, marketing and advertising have become more accessible, and brands can reach a huge audience within a short time.


Artificial intelligence is used to implement chatbots on websites and social media platforms to make it easy for customers to interact and solve their queries.


Content marketing will be done through the internet. Many companies and businesses have ditched traditional marketing entirely and moved towards digital marketing.

Internet marketing is the future and will rule the marketing and advertising field for the coming years.


Bottom Line


Content marketing will rule the marketing world in the coming years. As a company or marketer, it is better to learn and understand the importance of content marketing to stay one step ahead of your competitors. Every year new updates are made to the content marketing field, and every year new trends emerge. Businesses must improvise their strategy according to the trends. This will help in reaching out to the correct audience and help perform better than your competitors on digital platforms.

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content-whale June 30, 2020 0 Comments

How to write more than 10,000 words a week?

How to write more than 10,000 words a week?

In this digital era, People and businesses get most of their work done by the internet. Companies are using digital platforms to promote their brand and increase sales, whereas internet users gain information about many topics; trends; and buy products and services. Most of the people have to access the internet and use it extensively to get their work done. This is the main reason why digital marketing is flourishing and expected to witness a tremendous boom.


One of the main tools of digital marketing is content marketing. Marketers and companies are using this tool extensively to gain more traffic. Content marketing comprises two stages, content writing and marketing the written content. Content writing is the process of curating quality, and original content, be it social media posts, blogs, articles, website content, or video scripts to lure the audience. Marketing the content properly on various platforms like search engines and social media sites is necessary to reach out to the target audience.


So, many marketers and companies search for quality and experienced content writers who will help boost their online presence. The demand for content writers who know creative writing and smart writing is high. If you are a content writer, freelance writer, or are planning to pursue a career in this field and are wondering how to write more than 10,000 words a week, read ahead!


How can I curate 10,000 words in a week?


If you are a content writer (or planning to become one), you should mainly focus on two things; quality and quantity. Impeccable writing will help you in gaining more clients or work for a leading company. Along with quality, you must focus on quantity as well. If you are a content writer, the company will demand around 10,000 words every week, so you must focus on improving your speed. If you are a freelance writer, you will probably be paid according to the number of words you write (price per word), so if you write 10,000 words in a week or more, you can earn a decent amount.

Creating 10,000 words is easy if you work diligently. You can create 10,000 words or more in a week effortlessly by maintaining a proper time-table and following it rigorously. Practice content writing for at least a few months, and with time, you will see an improvement in not only your writing speed but also your writing style. Creative writing can be achieved with lots of practice and by continually reading and observing the works done by the best writers, and slowly learning how to write unique and engaging content.



How much time should I invest if I want to write 10,000 words in a week?


The time taken to curate 10,000 words or more depends on your speed and how well you can produce quality creative writing. If you work every day a week, you must be required to curate at least 1500 words every day. The average time to write, edit, and proofread 1500 words, is around three hours. So, every day, if you religiously devote at least 3 hours, you can produce 10,000 words in a week.

If you want to enjoy your weekends after working for the weekdays, you must produce at least 2000 words in a day. Producing 2000 words in a day, along with proofreading and editing, will at least take 4.5 hours.

Again the time taken to curate more than 10,000 words depends on your speed and proficiency. It also depends on which type of content you are curating. For example, technical content requires a lot of research, whereas, in creative writing, you need to think something out of the box to curate quality and engaging content. Smart writing is producing only a few lines to attract the audience, so you must invest time to think of something unique and interesting.


How to maintain the quality of my content?


One of the main questions linger on the writers is: how do I write 10,000 words without compromising the quality?

Well, some of the simple solutions to this problem include:

A.Invest time and efforts and enjoy what you are doing.

B Always carry out adequate research before starting to write.

C. Don’t just try to reach the target (given number of words) but also try to make the content engaging, informative, and interactive.

D. If you are writing 2000 words in a day, try editing and proofreading the content on the same day as it will help you polish the content effectively. Imagine editing 10,000 words; you will not be able to focus correctly and can make some minor mistakes.


Tips and tricks to curate 10,000 words within seven days


  1. Write and write: Obviously, if you want to produce 10,000 words in a week, you must invest a few hours every day and work consistently. Writing a minimum of 1500 words every day will help you achieve more than 10,000 words in a week. Keep writing every single day to boost your speed and improve your writing style.


2. Set a timetable: Discipline is the key element to achieve both quality and quantity in content writing. If you are a professional content writer and work for a company, you must adhere to the working hours and achieve the target (number of words per day/ week).  If you are a freelancer and work for two or more organizations or are working on one big project, you must set a proper timetable, which will help you achieve the target of more than 10,000 words in a week. For example, prepare a timetable like, you will devote 2 hours in the morning and 2 hours in the evening (whenever you are free and concentrate the most) to write and edit around 1500-2000 words.


3. Create an outline: Before starting to write any type of content, be it technical, creative writing, articles, blogs, website content, or smart writing, always note down your ideas and create a proper content outline. Develop the framework and ideas into appropriate and engaging content.


4. Never give up: One of the main points to remember is to keep trying towards success. If you are a budding writer, 10,000 words a week may sound quite exhausting. But do not give up, work diligently every day and try to produce at least 2000 words. Keep working for a few weeks continuously, and you will achieve speed and improve your skills.


5. Understand your topic: Before starting to write, understand the topic. Carry out ample research and get in-depth knowledge about the subject. This will help you produce quantity and quality content. Carrying out research or understanding your topic will help you tremendously to write perfect and informative content.


6. Always keep a book and pen handy: This tip will help you capture your thoughts and ideas instantly. Always keep a notebook and pen with you at all times (you can choose from digital books or normal traditional diaries). Keeping a book (laptop or tablet) handy will help you write down the points instantly, which strikes your brain.


7. Complete a particular task on the given day: Never procrastinate as it will lead to piling up on tasks, and at the end moment, you will rush to complete your work, which will majorly affect the quality of the work. It is better to finish the tasks (like curating 1500-2000 every day) and ensure that you proofread and edit the content on the same day.



Bottom line


Writers can easily curate 10,000 or more words in a week if they work consistently. If you practice writing every day, you will see an improvement in your speed. If you devote at least three hours a day, you can quickly produce quality and perfect content. The time required to curate a certain number of words also depends on the type of writing. For example, smart writing demands more time as the writer has to come up with a few extremely unique and engaging lines, whereas technical writing needs a lot of research. Creative writing needs less time but excellent creative skills.


Another essential thing to keep in mind while writing 10,000 or more words is the quality of content. Always ensure that you use proper tone and do not make any minor grammatical errors. Make it a habit to check and edit your work daily to polish your content and make it error-free.

If you are a professional content writer or freelance writer, you must curate at least 10,000 words in a week, so keep these tips in mind and keep working and growing!


1. How to write 10,000 words in a week?

Writing 10,000 words in a week can be achieved if you devote a few hours every day and work diligently to achieve the target. Create a time-table and follow it honestly so that you don’t accumulate work.

2. How much time does it take to curate 10,000 words?

The time taken to curate 10,000 or more words entirely depends on the speed, skills, and experience of the writer. A new budding writer can consume more time to produce 10,000 words compared to an experienced writer.

On average, the time taken to curate and proofread 1000 words is almost 1.5-2 hours. If you devote at least three hours every day, you can curate 10,000 words.

3. How to maintain quality while focusing on quantity?

The quality of work can be maintained by writing not more than 3000 words in a single day. Once you are done with 3000 words, edit and proofread it on the same day. Don’t rush with the content, carry out research, and then curate quality content.

4. How many days a week should I work to curate more than 10,000 words?

Well, it entirely depends on your skills and speed. But on average, if you curate 2000 words in a day, five days a week, it will be more than enough.

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content-whale June 19, 2020 0 Comments

What is Content Writing, and how will the Content writing services benefit your company?

What is Content Writing, and how will the Content writing services benefit your company?

The world is constantly exploiting the internet to grow, making it a source of learning something new every day. The internet has made this planet a global village, and most of the people on this planet, use the internet to stay connected. The internet also helps in carrying basic to advanced tasks. A person can order food, buy products/ services, use the internet to control the house (home automation), or can use the internet to learn a language or coding skills, and can even get information about what is happening on the other side of the world.

In this digital age, where all the businesses (be it a budding startup or a flourishing company) from various domains (like education, healthcare, finance, tourism, any many more) are moving away from traditional marketing and using digital marketing as the prime source. So, it is wise to use the internet to reach out to your target audience and stay one step above your competitors.

Like other fields, the marketing and advertising field is also witnessing a boost in internet usage. Many MNCs, startups, and businesses have started using online marketing to boost their brand recognition and sales. The main tool of digital marketing is content. You must have definitely heard the quote, “Content is King,” and this quote can’t be any truer as good content can work wonders for your business. Updating and refreshing the content, be it on your social media handles, website, or other platforms will definitely help to catch the eye of the users and will drive more customers for the company. Use content marketing to not only improve business but also to survive the cut-throat competition and make your business flourish.



What are the benefits of content writing and content marketing?


Let us start by understanding what content writing is and how will quality and original content help you grow your business.


One of the main reasons why a company must invest in content is because good, original, and informative website content will help the user understand your brand better and thus improving the chances of them becoming your clients or customers. For example, if you are a brand that manufactures clothes, make sure that the website contains all the information about your brand, why is your brand good, what type of clothes do you sell, and many more.


Articles and blogs are also one of the main elements of content writing. Articles and blogs are written for information purposes. For example, if you are a clothing brand, write blogs about the best clothes for summer or how to be fashionable. These informative blogs will help with customer engagement. For example, if a person is searching for “Best clothes for summer,” and you have published a blog on it, the customer will read your blog and then come to your website and may even turn into a customer.


Another main purpose of curating quality website content and blogs is because of Search Engine Optimization (SEO). There may be thousands of websites from the same niche, and it becomes hard to decide which website must get a place on the first Search Engine Results Page (SERP). Getting a place on the first SERP will help in improving brand recognition and sales. So, SEO is done with the help of quality and engaging content and suitable keywords. Always make sure to use original content if you need good SEO as copied content will not help to boost the rank of your web page and is a legal issue.


Another medium where content can be used is the social media platforms. Writing engaging and interesting content about your brand and things, in general, will help you gain followers, and this will help in improving brand awareness. Content marketing is the process of marketing the original content on various platforms like search engines, social media platforms, and many more. Marketers generally post quality content across various platforms and run advertisements to drive sales.


Content writing and marketing is much more than blogs, SEO, and social media posts. There are many content writing services available in the market, which help in the overall growth of the company or business. Read ahead to understand more about content writing and what type of content writing services you must choose for your business. Also, understand whether in-house writers or a content writing company will satisfy your needs!



What is a content writing company?


Now that we have read about content writing, content marketing, and why a business should use it in this digital era, let us now see what is the role of a content writing company or content writing agency.


Well, it has been decided that marketers and businesses must use quality and original content to boost their online presence and improve their sales. Simple said than done, right? Well, not all the companies have the time or resources to hire a team of content writers who will produce good content for the web pages or company. If you are a renowned business, you may have money to invest but not the time and effort to invest in a content writing team. If you are a start-up, then the finance will definitely hinder while setting up a team.


So, what can be done in this case?


Simple, if you are a company that is aiming to create a strong digital presence, you can take the help of the content writing agency. A content writing agency houses many experienced writers who have expertise in curating professional and engaging content. A content writing company provides numerous services and is cost-effective.


A company or startup can outsource their content requirement and get quality and original content curated by professional writers if they tie-up with a content writing agency. This will help you in saving time, efforts, and, most importantly, money!



What is meant by content writing services?


Content writing and content marketing is the key element to get a good online presence. A good online presence will help you earn customers and enhance brand recognition. Content writing is the process of curating content from scratch. Original and high-quality content is mandatory to attract traffic.


Content writing does not only mean blogs or posting on social media. A company requires content during every stage, be it for running advertisements, sending a welcome mail and other professional mails to the clients or customers, making the website more informative and interactive, and for various other developments.


There are more than 30 different types of content required for companies as well as individuals. A single content writer or a team of in-house cannot efficiently produce all kinds of content. Hence, it is advisable to opt for writers who have experience and expertise in writing that particular content.

For example, if you ask a copywriter to curate technical content about the “Engine,” he/she may not be able to provide quality and reliable content. Similarly, website content writers are trained to write to the point, whereas article and blog writers can display creativity. So, it is necessary to get the content curated from professional content writers who have expertise in a particular domain.


Content writing companies offer a wide range of content writing services. A company or individual can outsource the content requirement and pay according to the number of words generated.


What are the different types of content writing services?


Content writing does not only mean blog writing and website content writing. Tons of various writing styles are covered under the content writing services. Here are some of the most used content writing services and how they will benefit your business:


  1. Article writing: Article writing is one of the most common types of content writing. Articles are generally written for information purposes. Articles can be written on any topic like the latest news, about people, events, academics, and many more. A good article must be engaging as well as informative. Through articles, businesses can provide information (general and brand-specific) and boost their brand recognition. Individuals can make money and promote their platform through article writing.


2. Biography writing: If you are a company, the “About Us” section on the website is written by the biography writer. Biography writing needs to be of good quality as the visitors get to know about you and your company through this section. It helps in building trust and strengthening the relationship. Include details about the company, history of your company, the values, mission, and vision of the company, and make sure to add a personal touch, which makes your website stand out of the competition.


3. Blog writing: Blogs are an important element of SEO. Posting informative and engaging blogs attract traffic and help you rank on the top SERP. Blogs must be interactive and creative touch can be added to it. Use of proper format (like introduction, body, and conclusion), ample subheadings, and suitable keywords that will help your website rank on the top. Don’t only write for SEO purposes but try to engage traffic and provide them with useful information, which will in-turn help in boosting the visibility of the site.


4. Copywriting: Almost the entire world uses social media. Hence optimizing social media strategies will help any brand or business (startup or established company) to improve brand recognition and reach out to a wide range of people. Using social media, one can reach out to the target audience from any part of the world. Unique and engaging posts will help a company gain organic followers. Try to post about the latest news, information, and other interesting facts about your niche rather than solely focusing on your brand or company. Quality copywriting will boost brand awareness and sales.


5. Email writing: If you are a service-based company, you need to frequently send professional emails to the clients. If you are a product-based company, you need to send mails regarding new offers or updates to the customers to keep them engaged. Good emails will help in retaining clients or customers. Email writing is the sole of any business.



6. Company Portfolio: Company portfolio plays an important role in gaining potential clients. It is the face of the company, so it must be perfect to attract leads and stakeholders. Highlights, achievements and the company must be included in the company portfolio. Make the portfolio attractive and intriguing.


7. Ebook writing: People have started to prefer electronic devices to read about any subject. Hence curating an Ebook will help in gaining traffic and making money. An electronic book (Ebook) is a book about any subject published in the form of PDF (or other formats), which can be easily downloaded and transferred, and the Ebook can be read on devices like laptops, computers, tablets, phones, etc. Depending on the number of downloads, the Ebook author earns money.


8. Proofreading and Editing: This is one of the main elements of content writing. You may write highly engaging content and use fancy words to make it sound rich. But what is the use of high-end content if it contains silly grammatical errors or other mistakes? Grammatical errors cause the reader to lose interest in that piece and may not read further. A good writer must always ensure that the content is perfect! So, it is necessary to proofread the content before submitting or publishing it. Editing the content helps in polishing it and make it even more beautiful.


9. Employment document: Trying hard to land in your dream job? Well, make sure that you have all the documents ready. Even if you ace the interview but did not display proper documents, it may have a negative impact. So, prepare a list of documents required and ensure to get them ready before the interview. Ensure that the content in the documents is error-free and true.


10. Magazine content: Engaging, entertaining, or informative magazine is bound to receive more subscribers. Depending on the quality of stories and articles published in the magazine, the traffic is influenced. Hence, quality magazine writing is important to attract traffic.


11. Personal branding: Promoting a brand or business among the masses is necessary to gain brand recognition and customers. Branding can be done through good social media and press release posts. Marketing and branding can be done by posting quality content across different online channels. Good marketing and branding will help in gaining potential customers and expanding the business tremendously.


12. Tutorial or step-by-step guide content: There are various instruction manuals and tutorial videos which help the users to understand about a particular subject. Tutorial content must be engaging and informative in order to gain more viewers. The step-by-step guide should be written in simple and understandable language so that users can use that as a manual and work according to it.



13. Policy writing: Good and clear company policies are necessary to maintain transparency between the consumers and the company. Proper company policies and clear employee guidelines will help in creating a good work environment. Policy and guidelines are the base to create a good company.


14. Product specifications and comparison: There are thousands of products available in the market under a single category. So, the buyer is often confused regarding which product to buy. So, product comparison will help the buyer analyze two or more options and choose the one which suits him (or her) the best. The specifications provide an insight into the product and help the buyer to make a decision.


15. Quora posting: Quora is one of the most popular platforms which provides solutions to almost every question under the sun. Writing Quora posts will help in maintaining the online reputation and building fruitful business relations. Ensure that you use Quora to spread knowledge and information and not solely use it for promotional use. By doing this, you will earn many organic customers.


16. FAQ section: An FAQ section is a must while publishing a website or posting anything on the online platforms. The FAQ section helps the reader understand about your company (or brand, products, or services) and solve their queries by going through the FAQ section.


17. SOP writing: Statement of Purpose is necessary to get into your dream college. If you want to study in an abroad university, you must have a good SOP As thousands of students apply to a single university, the university filters the best students by their SOP. Hence, make sure to follow proper SOP format and take help from SOP writers if needed.


18. Video scriptwriting: Hundreds of videos get uploaded every day on online platforms. To drive more viewers, it is necessary to make the video engaging. If it is a tutorial video, make it informative. If it is an entertainment video, ensure that it is funny and highly engaging. A good video script is a backbone of creating a quality and engaging video. Make sure to lure watchers with a highly engaging script.


19. Report-writing: A report is written for academics, business, or information purposes. A good and professional report will help in earning the interest of the reader. Always follow the correct report writing format as quality reports speak well about your brand or business.


20. Website content writing: When a person reaches your website, he (or she) is driven by the layout and content. Good UI/UX and engaging content will turn the target audience into potential customers. Website content must revolve around the company or brand. Information about the products or services offered by the company, about the company and the team, and other details is provided on the website so that the visitors can understand more about the company. Providing interactive and engaging content will help in luring the traffic.


21. Webinar content writing: Webinar is getting popular with each passing day. People love live seminars where they can interact and solve their queries instantly. Many companies and businesses are using webinars to efficiently reach out to the target audience. If you want your webinar to be successful and attract more crowd, make sure to invest ample time preparing for the outline of the webinar and decide what you want to convey through it.


A brief about Content Consultancy Services and how will it benefit you


Content writing and marketing will benefit any business (be it small or big) to set up a great online presence. But let’s say you want to outsource content from a content writing agency but don’t want to spend time or efforts creating an entire content outline (like creating a social media planner, thinking about new blog topics, planning to optimize your website with interactive and engaging content) you can utilize the content consultancy services. Also, content consultancy services will help those startups and businesses who have not much knowledge about content marketing and content writing. Those companies can spend a minimal amount on content consultancy services and strengthen their online presence.


A few content writing agencies provide content consultancy services, which include both content strategy (for articles, website content, and blogs) and social media ideation. Content ideation is also provided for emailers, brochures, and many more.


Content consultancy services will help any business or startup tremendously. It will save time, efforts, money, and, most importantly, the company will get a proper content layout, which is sure to be a success.


How can companies and startups take the help of content writing agencies?


Creating a good online presence is necessary to lure traffic as well as to improve sales. Both well-established companies and startups can exploit the internet to carry out brand recognition campaigns and improve their online presence.


Some of the main verticals which require content include:


  1. If you are a well-established company or a budding startup, the first thing one needs is a good user-friendly website. A good and informative website helps to lure traffic, and convert the audience into clients. It is advisable to use original and quality content as copying the content from another source or rephrasing the content will not add much credibility to your website. The website must be filled with quality and engaging content, which makes the customers understand your brand (products or services) and makes them choose your company. One more thing to remember is that if you copy the content, you may not get a good position on the Search Engine Results Page, and plagiarism can also land you in legal troubles.


2. Another main vertical is articles and blogs. These are curated to provide information. For example, if your company falls in the FinTech domain, post articles and blogs frequently on the latest advancements and updates in FinTech so that the target audience will read the blogs and from there land on your website. Blogs and articles are also uploaded frequently to boost SEO and get a place in the first SERP. Many agencies provide SEO content writing services, which will help in ranking on the top and reaching to the correct target audience.


3. Social media posts are the best and effective way to reach thousands of people with minimal investment of time and money. Posting frequent and unique content will help you stand out from the competition and get you, organic followers. Social media sites like Facebook, Instagram, YouTube, Twitter, LinkedIn, and many more are extensively used by marketers to improve brand awareness. One can also do social media marketing and run ad campaigns to gain customers. Remember, appealing content leads to interested customers!


4. Apart from these, content is required in various other sections like case studies, guide, FAQ section, portfolios, Emailers, and many more. Engaging, interactive, original, and quality content will work wonders for your business!


Why are a content writing companies better from in-house writers?


Your company may have an in-house content writing team. There are two cases, either the content writing team would be performing well, or your company is looking for a good alternative.

If your company falls in the first category, just read ahead to understand how a content writing company proves to be more beneficial. If you are desperately looking for a new alternative, do not worry, content writing agencies are here for the rescue!



Here are a few good reasons to take the help of a content writing agency:


  1. Affordability: By taking help from an agency, all you need to do is pay only for the words you receive. This cut the office, transport, and other allowances cost tremendously.


2. Quality and quantity: Content writing agency ensures that you get both quality and quantity. They have many writers who work diligently to provide the best possible content.


3. Professionalism and variety: A content writing firm has copywriters, SEO content writers, website content writers, technical writers, and writers from various backgrounds. So you can get any content writing service that will be perfectly curated by experienced writers.


4. Save time and efforts: The company need not bring in a new set of writers and train them for a few weeks to make them proficient. Hire a content writing agency and save your time and efforts.




Things to keep in mind while choosing a content writing agency


There are hundreds of content writing agencies and companies claiming to provide quality and original content. But it is necessary to carefully choose the writing agency which provides the best content writing services because good content means good brand recognition and sales. If you are investing money into content, make sure that it gives you good Return-on-Investment.


The ultimate question remains, how can I choose the best content writing agency? The answer is simple, analyze the company, and make a decision for yourself.


Firstly, the internet has answers to all your queries. So, use the internet to research the content writing company, read the reviews, check their website, and decide for yourself.

Secondly, if you are satisfied with the background check, set up a meeting (on a call or in the office) and understand their working model and check if it suits your company.


Thirdly, pay attention to some minor (yet important!) details like quality of work, how well you can get the revisions done, cost, and then decide if you want to continue with the agency or search for a new one.


A quick peek into Content-Whale: Content Writing Agency in India.


Content-Whale is considered one of the reliable agencies providing the best content writing services. This is because Content-Whale ensures that the quality of the work is never compromised and curates the content according to the client’s needs.


Some of the main reasons to choose Content-Whale include:

  1. Timely submissions: We work round the clock to ensure that we deliver work by the given deadline.
  2. Quality: We have a team of enthusiastic writers who produce the best content. The work is then checked by the editorial team to make it perfect.
  3. Affordability: We believe that all companies must grow and make use of the digital space. So, our content writing services are cost-effective.
  4. Quantity: We can easily produce more than 30,000 words within 24 hours.
  5. Get content anytime: Worried about how will work be done during the holiday? We have got you covered! We work all-year-round to produce the best content.

Quality-check: We provide plagiarism, and premium Grammarly reports so that our clients can be assured of the quality and originality of the content.


Bottom Line


Now you would believe the saying “Content is King,” which is absolutely true when it comes to performing well on digital platforms. Good content can help your business tremendously. A good website, proper SEO, engaging social media campaigns, and other professional content (E-mails, guides, company portfolios) will help you reach the target audience and boost sales.


Always try and post original, interactive, and engaging content in order to attract traffic, and turn them into potential customers. Content writing requires a quality time investment and if you are running out of time or good ideas, you can take the help of content consultancy and content writing services offered by various firms.


There are many content writing agencies which provide the best content writing services. They house professional writers who have expertise and experience in writing quality and original content. If you do not have time and prefer not to spend much effort and money keeping an in-house team, you can outsource the content requirement. There are many content writing agencies, but it is necessary to choose the best one in order to gain good service and maximum ROI.



1. Why is content important in this digital era?

People from around the globe use the internet to know about the latest news, gain information, or to simply spend a few minutes scrolling through social media. Starting from the blogs you read (for information), website, videos (tutorial or entertainment), or social media posts (to pass time), the base of everything is good content. Good content catches the eye of the user and keeps them interested and urges them to indulge further.

2. What are the types of content writing services?

There are more than 30 types of content writing present in the market. The popular ones are blog writing, article writing, copywriting, and website content writing. The content writing service that you require entirely depends upon your business.

3. What is the role of a content writer?

A content writer is a person who curates content for online platforms like search engines and social media. Since there are various types of content writing services, there are specific writers who curate content based on a particular domain. A person may be a copywriter, blogger, report writer, technical writer, or any other kind of writer.

4. How should I proceed if I want to work with a content writing agency?

Try to search for a few good content writing companies and analyze them thoroughly to choose the best one. Once you have chosen a writing agency, contact them (through mail or call) and understand their working model. If you are satisfied, then provide them with a small amount of work. If you find the work to be good and delivery is proper, you can book them for bulk orders.

5. How much do content writing companies charge?

Most of the content writing agencies charge, according to Price per Word (PPW). So according to the number of words you buy, you may have to pay. The price of one word depends on two parameters, the company and the type of content you are buying.

6. How do I ensure that I get quality and original content?

It is necessary that you get quality content if you are investing in it. You can check the originality of the content by doing a plagiarism check. There is much software available in the market, which will help you measure the originality of the content. You can check the quality of content by reading it once or by running it on online tools that check the quality and point of grammatical errors. Reliable content writing agencies often attach Grammarly and Plagiarism reports so that the client can be assured of the quality and originality.

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content-whale June 19, 2020 0 Comments

How to start Ebook writing and excel at it?

How to start Ebook writing and excel at it?

The entire world is slowly shifting towards digital platforms, be it for advertisement, promotion, sales, or to exchange information. Electronic devices like smartphones or laptops can help you gain knowledge about anything and everything under the sky. You can also buy and sell goods through this digital medium.

Even the books, be it novels, comics, biography, educational, or any kind of books, are gradually being published online rather than being printed into a book. This is because people have become more inclined towards electronic devices, and displaying the Ebook on their personal devices will help in gaining readers. Also, publishing an Ebook is simpler if you got the required tools and software. Now any budding writer and experienced writer can publish an Ebook with minimal investment.

How to write an Ebook is one of the main doubts that linger on the mind of the people who are planning to start Ebook writing. So read ahead to understand how to write a good and engaging Ebook and what are the common mistakes that you should avoid while making an Ebook.



What is Ebook writing?


An electronic book (Ebook) is a collection of words and images which is published and displayed on the user’s electronic device like tablets, mobiles, computers, or laptops.

An Ebook often comprises many digital pages and is transferred in the form of pdf or other formats. Electronic books can be easily transferred, and you can access it anytime to read or refer to it.

Here is the complete guide on how to write an Ebook and to make money with Ebooks.

How to start Ebook writing from scratch?


The first question that comes to your mind when you write an Ebook is how and where to start. The first and foremost thing to do is to set the Ebook idea. The idea should be proper and unique as your entire book will revolve around it. Once you have finalized the theme for your book, choose the target audience (gender, age group, etc.) as it will help you to use appropriate language.

Once you have set the topic, theme, and target audience, make the outline for your story or content, which will be published as an Ebook.

Once you are done with the Ebook outline, focus on each chapter. Include trigger and emotional words that the readers can relate to and urges them to read further. Try to use the same format for every chapter as the aesthetics of the overall book is neat. Do not hesitate to use different font sizes and italics when you want to make the reader pay attention to that particular line, or you want to lay emphasis on that particular word. The next step is to curate a good design for your Ebook. There are many Ebook templates available online which will help you create a beautiful book.


Your Ebook must not only be engaging when the reader is reading but also must be a visual treat to the readers. People say, “Do not judge a book by its cover,” but a good and unique cover will definitely attract readers. Do not indulge in inserting very vibrant and colorful images. According to your theme, choose appropriate images and color combinations.


Once your book is ready, make sure to add a compelling Call to Action (CTA). For example, if your Ebook revolves around how nature is affected by human greed and how to save Earth, and there is a conference about this topic, you can add a CTA which urges the readers to attend and donate to this cause. Make the Ebook or convert it to PDF format as this format is preferred universally. Finally, create a landing page in which you can provide the link of your Ebook. Readers can press on the link to download and read your Ebook.


Common mistakes while writing an Ebook


If you wish to write kindle Ebook or any kind of Ebook, you must understand the basics, correct format, and how to present your book perfectly on digital platforms.

If you are writing an Ebook or publishing it on any digital platform, it is necessary to make the Ebook error-free as thousands of people post Ebook, and it is necessary to survive the competition as well as lure readers.

So here are the things to keep in mind while creating an Ebook:


A. Write for the readers: There may be many trending topics in a given time period, and you would simply choose the most popular one as the theme of your story. This may seem like a wise-choice but honestly does not lure many readers. So, it is better to understand what readers want to read rather than just creating an Ebook on a famous topic. You can understand the needs and demands of the writer by conducting a survey or poll. Post some three to four topics (or titles) and let the audience choose the best one.


B. Think like a writer and publisher: While writing an Ebook, you are not only an author, but you are also the publisher. In the digital medium, all the Ebook writers also market their books to the audience. When you create the content outline for your Ebook, simultaneously create a marketing plan which you want to implement to make your Ebook a massive hit and lure the target audience. If you are writing Ebooks for money, then it is necessary that you not only focus on writing a perfect book but also make a good marketing plan to make people download your Ebooks.


C. Don’t directly jump into writing: This is one of the basic mistakes many people make while writing an Ebook for Amazon or any digital platform. Yes, the thought of creating an Ebook and earning money from it sounds lucrative, and you may feel the urge to instantly grab a pen and paper or laptop and start writing. But it won’t give productive results. It is necessary to think of different Ebook ideas and create an outline for the Ebook. Think of the topic, title, how you will start and conclude the book, and then expand it slowly into a book.


D. Show diligence: If you write an Ebook, make sure to invest time regularly. Even if you don’t get many Ebook ideas, sit every day and try to put something on the paper. Initially, even if you can’t curate much, with the time you will be able to produce something beautiful. So don’t give up easily or do not take long breaks (like taking two weeks off from writing). Work diligently and consistently to see results.


E. Avoid editing in the initial stage: If you want to become a good author, it is necessary to have both; good writing and editing skills. But when you start writing or have written a few pages, don’t sit to edit it. This will only lead to you changing the plot frequently and deleting the paragraphs and changing it. So, as soon as you write a few pages, don’t start editing it as it will hamper your productivity, and you will end up wasting time. Instead, try completing the story roughly and then edit and proofread to polish the Ebook.


F. Take the help of professional editors and proofreaders: It may seem that you are the author of the Ebook, so only you should carry out the writing, editing, and proofreading part. This is not true. If it’s your first book (or 5th), it is advisable to take the help of professional editors as they will make your Ebook perfect and error-free. If you feel that you cannot afford to take professional help, just ask the editors to review at least a few chapters. This will help you understand how to improve the Ebook.

If you are editing, invest a maximum of 2 days and wrap up all the revisions. Don’t worry about mistakes as you can always update an Ebook!


G. Choosing the Ebook format: The format and the layout of the Ebook must be perfect in order to gain readers. There are many Ebook writing software that you can use to write a good Ebook with proper format. You can also refer to the Ebook writing tutorials to create the best and quality Ebook. If you write kindle Ebook or are writing an Ebook for Amazon, it is necessary to follow a particular format so that the readers enjoy your book. Depending on the platform where you are publishing the Ebook, the format varies, so check the correct format before publishing your Ebook.

Also, follow some basic points like use font size 12, single space between paragraphs, using bold and italics only when necessary, black colored text and line spacing of 1-1.5 to make your book look clean and proper.

Always give a good title, provide the table of contents, provide headings for each chapter, and in the end, include about the author and how to contact the author page.


H. A perfect title: Just like a blog, article, or essay, the Ebook also requires a perfect title. Do not give a really long or short title. Do not make the title sound boring as people will not take the trouble of downloading or reading your book.

For example, if you are writing about conserving nature, don’t give a monotonous title like how to save nature or how can we protect nature, the title suggests that the content is going to sound like an essay rather than an Ebook. Instead, try giving a title like “Solve the mystery to save nature from human killers.” This title makes the Ebook sound different and interesting.


I. Appealing front cover: You may take it in your head that you have written the book so you will make a cover for your book. Though it may seem like a good idea, it is absolutely not. If you have a good amount of knowledge about graphic designing and can produce unique and outstanding covers, only then design the cover for your Ebook. Else, take the help of an experienced and good graphic designer who will curate a beautiful and attractive Ebook cover. Face the truth, people choose Ebook also by their covers!


J. Take the help of social media and bloggers: Days before publishing your Ebook on online platforms, take the help of social media platforms, and start promoting your book. Do it on your social media handle and also ask your family and friends to post on their social media handle. This will help in gaining free recognition. Also, take the help of influencers with a huge follower count. If you can invest some money and hire an influencer to post about your Ebook, you will get a lot of readers.

Take the help of the bloggers who review books or write blogs in a particular niche, and your Ebook also falls in the same niche. They will also help in increasing the popularity of your Ebook.

Plan your investment carefully, and you will definitely get a good ROI.


K. Be proud of your work: Finally, you have written a complete book. Don’t worry about the small mistakes (if any), or don’t keep thinking if you could have done anything differently. Your Ebook is out, so be proud of it! Learn from your mistakes and make your next Ebook even better and successful.


Ebook Writing as a profession


Many people aspire to take Ebook writing as their profession. As lucrative as it may sound, if you only write an Ebook and expect to become rich, it can only be a part of a distant dream.

Ebook writing as a profession demands a good amount of time and effort. So make sure that you are consistent in your work and can curate at least 10,000 for a single Ebook.

So if you want to become a professional Ebook writer, make sure to understand the basics and format of an Ebook and decide if you would be able to produce an Ebook. Choose the correct software and take help from people (like graphic designers, editors, influencers, bloggers, proofreaders, and many more) to make your Ebook a success.

Analyze the format for all the platforms like Kindle, Amazon, etc. and curate your Ebook accordingly.


Also, do not give up just after your first Ebook as you need to keep working towards developing and creating new Ebooks to excel and make money in this profession.

Remember that while taking Ebook writing as a profession, you will not only need to be a good author of the book, but you also need to step up as a publisher. Starting from monitoring the design and layout of the book to selling it to the target audience, every work must be successfully completed by you.


Take help of the Ebook Writing Software


There are numerous softwares available on the internet, which will help you write a quality and proper Ebook. Take a look at all the software and decide which one is the best and easy to work with according to your needs. Some of the best Ebook writing software includes Kitaboo, Flipbuilder, FlipHTML5, Visme, iBook Author, and many more.


Bottom Line


Any person can write an Ebook if he/she is ready to invest time and effort. There are many Ebook writing software available that help in curating an error-free Ebook. Using the software, one can also design the front cover and the entire layout of the book.

Think of good Ebook ideas, create an outline for your book, and slowly expand the points into a proper book. Keep your target audience and their needs in mind while creating the book.

Creating an engaging Ebook will help you earn money. So, don’t give up if your first book turns out to be average. Keep curating new Ebooks to make money with Ebooks and also to sharpen your writing skills.



1. How to write an Ebook for selling?

One of the most preferred Ebook genres is mystery and thriller. If you can write unique thriller novels, then you can easily sell your Ebook.

2. How to create an Ebook and earn from it?

You need to have a passion for writing and a good hold over the language. If you are interested in writing an Ebook and can devote quality time and effort, then you can definitely start making money from Ebooks.

If you are writing an Ebook for the first time, start by choosing the subject that you are comfortable with, research about the topic, give a good title, create a content outline, and expand the outline into an Ebook.

3. How much money can a person make from Ebook writing?

Depending on the number of downloads, a person can make money. The amount of profit you gain by writing an Ebook entirely depends upon your writing and marketing skills.

4. How much time does it take to write an Ebook?

An Ebook must be of at least 10,000 words. So in a week or ten days, one can complete an Ebook given that they have ideas and knowledge about the topic and are consistent in their work.

5. What is the correct and best format of the Ebook?

The correct format of the Ebook is an engaging title, appealing cover page, table of content, followed by a good introduction chapter. Make sure that all the chapters in the book have proper headings and end the book with a concluding chapter. At the end of the book, add an “about the author” and “how to contact the author section.”

Use font size 12 and Arial or Times Roman font type. Try adding high-quality images to improve the aesthetics of the book.

6. How to write the about section in Ebook?

The section must be entirely about the author. So if you are curating an Ebook, add details about yourself like hobbies, why did you start writing, what encouraged you to write the book, your educational background, and any other information which you would like to share with your readers.

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content-whale June 5, 2020 0 Comments

How to Curate Good SOP for masters?

How to Curate Good SOP for masters?

There are numerous universities spread across the globe which offer quality education. Students often search for good colleges and universities abroad and like to enroll there as students to not only receive knowledge but also are exposed to a different cultural environment, which helps them grow. Studying from an abroad university helps the student to gain knowledge, exposure, and an opportunity to work in other countries. So, if you are planning to fly abroad for education, make sure to carry out adequate research about the courses and colleges. Once you pick up an institute, the next process is to apply to get into your dream college. The application procedure varies from college to college, but almost all the colleges ask for a Statement of Purpose (SOP). SOP for MS and other courses must be curated properly to get into the dream college.



What is the Statement of Purpose?


Before diving into the importance of SOP and the instructions of writing it, let’s first understand what Statement of Purpose is. If a student is applying to any college or university, it is necessary to submit an essay that talks about himself (or herself). This essay is part of the college application process. Thousands of students apply for the same university as you, and hence almost all the universities demand SOP as it helps them to filter out the students. If you are planning to pursue masters from abroad, make sure to understand about SOP, and properly follow the format as SOP will majorly determine your chances of getting into your dream college.

So, read ahead to understand how to write an engaging SOP.


Why is Statement of Purpose necessary for Masters?


Thousands of students dream of pursuing masters from abroad. There are many quality universities that offer good masters programs and thus lure hundreds of students every year.

Statement of purpose for masters is what numerous universities ask for and consider it as an essay that talks about the student. An engaging and interesting SOP makes the university or institute prefer your application over other candidates. SOP for MS and other courses helps the college understand about your educational background, your work experience, and practical knowledge. The SOP must revolve entirely around the student and must highlight their achievements and qualifications. SOP with work experience for MS and other courses is an added advantage and helps you stand out from the competition. Along with good academic qualifications and work experience, SOP is an absolute must to cut through the competition and gain a place in your dream college.

If you are a brilliant student, SOP helps in improving your chances of getting into the prestigious college. If you have a low GPA, don’t worry; curate a unique SOP, which will help you tremendously to get into the university.


What is the proper format of SOP for MS?


Curating a proper Statement of Purpose for masters is necessary to grab a seat in your dream college.

The statement of purpose for Computer Science varies completely from the statement of purpose for masters in business administration. So, depending on which course you are opting for, you need to create the SOP accordingly. Check out numerous SOP samples for MS in CS or SOP samples for MS according to your field. This will help you understand how to write a perfect SOP.


The basic format of the SOP remains the same. Follow these points to curate the best SOP:


A. Always follow a proper format, which is the introduction, a few lines about yourself, and a conclusion. Give a heading and make the introduction engaging, which urges the University members to read further. Things which must be included in an SOP are which program you want to choose, the reason behind choosing that program, why you chose the particular country and university, whether you have any past experience in the field and how much, talk about any special courses or internships (if any) done to improve your skillset, if you have indulged in community services if you have displayed leadership qualities, why should you be admitted into the university, how will you contribute to the college and peers, and what are your career goals and how will this program help you with it. And also, add some points about your hobbies, extracurricular activities, and your characteristics (like SWOT analysis). Give a proper conclusion to the SOP.

B. Maintain uniform font through the entire SOP. Try avoiding italics, underlining, or bolding the sentences or words.

C. SOP entirely revolves around yourself. So be honest while creating a statement of purpose for masters.

D. Include a paragraph that speaks about why it is your dream college and why you absolutely need to get into it.

E. Keep the tone formal, and at the same time, the content should be engaging. Make the SOP sound confident and positive.

F. The length of SOP for MS must be between 1-1.5 pages. Do not exceed more than one and a half pages.

Remember this format while writing an SOP. Refer to SOP samples for Ms in CS or others according to your field.


How to start writing SOP for MS?


Numerous students face problems while writing an SOP. This is because they do not have an idea of how to start or how to create the best SOP, which will help them get into their dream college. So if you are writing an SOP for the first time or do not have great writing skills, start by referring to the SOP samples for MS. This will help you to understand how to start the SOP and what all you must include in it to make it interesting. If you are planning to pursue an MBA or any other related courses, refer to the statement of purpose for masters in business administration to get an idea of how to start and go around your SOP. If you are a technical student, refer to Statement of Purpose for Computer Science to understand how to start and create a good SOP. Once you have gone through a few good SOP samples for MS in CS or any stream, create a proper outline for your SOP. Make sure that you give a compelling introduction, then talk about yourself in two paragraphs, and devote one paragraph in talking about why you want to get into that particular university. Make a clear picture of who you are and what you want and add true content about yourself.

Also, there are many tutorials available online, which you can refer to and curate the best SOP. Since the Statement of Purpose for masters will act as an entry ticket to your dream college, make sure to invest time to research and curate the best SOP.



Writing tips for SOP for MS


Writing a proper and engaging SOP is not an easy task. Especially if you are not a writer or do not have much knowledge about writing an SOP.

Here are a few tips which will help you ace your college applications and stand out of the competition:

A. Once you have decided on the University and course, start working on the SOP. Do not push writing SOP till the last moment. Start working on it as soon as possible as it will give you ample time to change or re-write some parts if needed.

B. A properly formatted SOP is bound to increase your chance of getting into your dream college. So use uniform font type and size throughout the SOP. Divide the SOP into four or five paragraphs.

C. Ensure that the SOP is not more than 1.5 pages and sounds formal and interactive. Make use of active voice only.

D. Depending on the course and country that you are opting for, the SOP structure varies. So make sure to refer to SOP samples for MS to get an idea.

E. Make sure to edit and proofread the content to make it error-free. Do not make any grammatical errors as it will give a bad impression.

F. Invest time in creating the SOP outline.

G. Do not copy SOP from online or do not write lies in the SOP. Plagiarism and dishonesty in SOP can affect your college application and your chance of getting into the college.


How will a powerful SOP help you?


There are thousands of students who wish to pursue masters from abroad universities. A powerful SOP will help you survive the competition and get into your dream college. Submitting a powerful and honest SOP will help in luring the college members to take an interest in your application.

A powerful SOP will help both high GPA scorers as well as students with an average score. High GPA scorers can gain a seat in the top university by adding a strong SOP to their college application. Average GPA scorers can provide a unique and powerful SOP, which will help them convince the university that they are the right fit


Does taking the help of professional SOP writers be beneficial?


A powerful and perfect SOP will help you in getting into the best college. So it is necessary that you take the utmost care while curating one. SOP demands a lot of time and effort. So if you cannot contribute time and do not have the skill sets, don’t worry; simply take the help of the professional SOP writers. They have experience and expertise in curating the best and perfect SOP, according to the University, program, and country. Provide all the basic details (academic background, work experience, special courses, extracurriculars, characteristics) about yourself, and the writers will create an honest and perfect SOP that will help you with the college applications immensely. Before choosing the writer or agency, ask for their previous SOP samples for MS written by them to understand the quality of work.

SOP is one of the crucial elements to get into your dream college. A powerful SOP will make your future bright, so do not hold back and ask for help if you are facing some issues while writing a Statement of Purpose.


Bottom Line


SOP for MS and other courses must be of good quality and engaging. SOP helps the college decide if you are a right fit, so it is extremely important to put maximum effort and time in creating the best SOP. Follow basic tips like uniform font size and type, providing honest information about yourself, making the content interactive, and editing and proofreading the SOP to make it perfect. If you are writing an SOP for the first time or are not aware of how to start and curate a perfect SOP, refer to SOP samples to get ideas. Think of SOP as a pass to get into your dream college, and as your future rests on it, do it with utmost dedication.

If you are running out of time or are not confident enough to curate a proper SOP, you can take the help of professional SOP writers who will create the best SOP for you!



1. What should be included in an SOP?

SOP is a type of personal essay which helps the university select the students. Include information about yourself like your academic interests, work experience, why you are choosing that particular country and university, why you want to pursue the program, how you can contribute to the college and peers, about your interests and hobbies. Give a proper introduction and conclusion to the SOP.

2. What is the length of SOP for masters?

The length of SOP for masters must be between 1-1.5 pages. Make sure that the SOP does not exceed 1.5 pages.

3. How to start writing SOP for masters?

The first step is to refer to various SOP samples for masters. This will help you understand how to write an SOP. Once you have understood, create an outline for your SOP and note the points about you. Then gradually turn the points into a perfect SOP.

4. Is SOP important for masters?

SOP is very important for masters, as many universities ask for it. SOP helps the university understand more about you and decides if you would be a good fit. A powerful SOP can get you into your dream college

5. Can we lie in the Statement of Purpose?

It is not advisable to lie in the SOP. Talk about yourself honestly and make the content interactive and engaging.

6. Should I mention the gaps taken?

Yes, if you have taken any gap between academic years or during work, mention it in the SOP. Mention the duration and reason for why you took a break in between.

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content-whale June 5, 2020 0 Comments
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