SEO in Content Writing: 10 Writing Tips for SEO
Marketers are gradually shifting from traditional marketing to digital marketing. Digital marketing has gained a lot of popularity in the last few years as it requires minimal investment but gives good returns. Within a short period of time, brand awareness and sales can be immensely boosted as marketing is done with the help of the internet, and almost everyone has access to the internet.
One of the main tools of digital marketing is content curation and content marketing. Be it websites, social media pages, or blog sites, the main element used to lure traffic is content. Videos gain popularity only when the script is engaging and has been appropriately portrayed. So, content plays an essential role in attracting traffic and improving the business.
The initial step is content curation, in which people need to write quality and original content. The second step is content marketing in which various online platforms (search engines and social media sites) are used to promote the content. Many people would come across the term Search Engine Optimization (SEO) while indulging in digital marketing. There are three types of SEO content: on-page SEO, off-page SEO, and technical SEO. Indulging in all the types of SEO content is necessary to gain a good online presence and to boost visibility.
There are lakhs of websites on the internet, and for every topic, at least hundreds of writers would have written about it. So, to push through the competition and to rank on the SERP organically is known as SEO. SEO and content writing go hand-in-hand as original and engaging content will earn you many readers. If you follow the SEO format correctly, it will help in boosting the rank of your website (or webpage), which will, in turn, increase the visibility and bring traffic to your site. A good content writer must know about SEO and work on SEO in content writing.
If you are a content writer and wish to see your website on the top, follow these 10 writing tips for SEO:
1. Curate content according to your audience
SEO in content writing can be achieved if you write content for the audience. Once you choose the topic, spend some time researching your target audience, like their age, gender, interests, and many more. Understanding the target audience will help you create the best content, which is interactive and satisfies the reader’s needs. Writing for the audience is necessary as it helps in gaining organic traffic, which will help you with SEO and make the website (or webpage) rank on the top.
Numerous companies put effort and time creating content solely for SEO purposes. Still, it is necessary to understand that continuously posting content which revolves around the company, products, or services can make the content boring. Readers do not like to be continuously stuffed up with similar details, so divide your content properly. Post news about the company, latest updates about products and services, and post industry-related content. Posting generic content about the industry, some fun facts, and the latest news will help keep the reader interested. For example, if you are a company in the fashion industry, do not simply constrain the content to what clothes you manufacture; post content about latest trends, dressing fashionably, and other such informative content, which will help in luring readers to the site. This is one of the primary SEO content writing tips. Following it will help in boosting the SEO and gaining organic traffic. There are many good content writing agencies and companies which help individuals, startups, businesses, and companies, achieve a good online presence by providing quality SEO content writing services.
2. Use ample Sub-headings and give a proper structure to the content.
Believe it or not, the format of the content greatly affects the traffic. Imagine being a reader, and while searching some query in the search engine, a content with long sentences and huge paragraphs pop up. Any reader would just take a glimpse at the long paragraphs and will instantly lose interest in reading the entire content. So giving a proper format to your content is mandatory and is one of the 10 writing tips for SEO.
SEO content writing template includes an interesting title which urges the visitor to read the content, a good introduction, ample engaging sub-headings which help the reader to get an idea as soon as he (or she) takes a glance at the content, and a proper conclusion which effectively sums up all the points mentioned in the content. While writing the content, make sure to keep the sentences small and provide space between two paragraphs. This will help in making the content look clean and less cramped.
You can spend long hours researching the content and creating an error-free and perfect content that is interactive, engaging, and beautifully written. All these points are necessary, but to make the visitor read the beautiful piece, it is necessary to have it presented correctly. Try improving the aesthetics of the website (or webpage) as it is the first thing that the reader sees.
Another SEO content writing tip is to provide all the data on the same page, which will provide good UI/UX. Be it links to relevant blogs, images, video links, or any element, try to include it on the same page. For example, if you are in the food industry and are writing content about a particular food item, try adding images of the food dishes, videos showing how to create that food, and links to similar content on the same page. This will lure the reader and keep them on the page for a longer duration, thus helping in SEO.
3. Take help of social media platforms
Many people have the question of what is SEO content. It is nothing but the proper use of the content on online channels to improve brand recognition and drive sales.
Content marketing is done by exploiting all online platforms like search engines and social media platforms. One of the best ways to promote content and gain traffic is by using social media platforms like Facebook, Instagram, Twitter, YouTube, Pinterest, and many more.
There are three types of SEO content, and promoting content on social media sites comes under off-page SEO. Create pages for your business or company on various social media sites. One of the SEO content writing tips is to post content not only about your business, products, or services, but to post engaging, interesting, or funny content related to your industry. Posting simply promotional content will seldom help you gain followers, so try to do something unique to attract the users towards your page. Post content frequently to keep the followers interested in the page.
Many businesses and MNCs are exploiting social media sites to boost their sales. One such example is L’oreal. This company has asked all it’s employees to post content and photos about the work culture along with #lifeatloreal hashtags, which has resulted in numerous posts under the same hashtag and helped the customers understand about their brand better. Airbnb is a travel-based company that encourages travelers to post photos of delicious food and picturesque places and write content about the travel experience, and the company displays all the images and content on their Instagram handle.
4. Heading and keywords play a crucial role
Headings play a significant role in bringing traffic to your website or webpage. SEO in content includes giving a unique and lucrative heading. A title will hardly be of 20-25 words, but don’t underestimate its value. A proper headline is necessary as readers first take a look at the headline and then decide whether to read ahead or not. So make sure to provide a powerful heading.
While creating the heading, make it relevant to the content, and add power words. Do keep in mind that you cannot use heading as bait and draw traffic. For example, if your title is “Learn how to make money in 30 days,”, your content should be truthful to the heading. You simply cannot and should not put a lucrative title and just write generic and average content. This is misleading and will cause a rise in the bounce-back rate, which will, in turn, affect the SEO terribly. So give a unique, engaging, as well as a proper heading according to the content.
Another main element of SEO in content writing is the meta title and meta description. Meta title and meta description appear on the search engine results page. So make the meta title interesting (and must be true to the content provided on the website) and add a proper description. You can add Call to Action (CTA) or Unique Selling Point (USP) in the description.
Along with proper heading, meta title, and meta description, make sure to insert keywords. If you are writing for SEO 2020, keyword-rich content will help you. Use relevant keywords but do not stuff them; use them naturally throughout the content. Maintain a keyword density of 2-3% of the total word count.
5. Make use of images, infographics, and videos
SEO content writing template comprises good and original content, along with headings, subheadings, and pictures. A combination of good graphics and quality content will help with the SEO in content writing. If you are writing for SEO 2020 and are wondering what is SEO content, take the help of images, videos, and infographics to improve the aesthetics of the content and to keep the reader engaged. A study shows that people tend to retain information presented in the visual format much better. Statistics state that almost 41% of the bloggers have received a positive response by adding videos to their content.
For example, if you are in the travel industry, don’t just write about different places, add photos of the picturesque locations present there, and some videos of that location. This will give the readers understanding and enjoy your content better.
Marketers also use infographics and statistics to make the content engaging and reliable.
So, as a content writer, try to improve the overall look by adding images and videos and insert infographics to keep the reader interested.
6. Linking promotes authority and reliability
SEO in content writing can be done if the reader finds the content to be original, relatable, and correct. Writing well-researched content is necessary to boost SEO and to gain traffic. It is mandatory to write accurate content as readers come to the websites to gain information or solve their queries. So if you are posting some content, ensure that it sounds confident and professional. Do not put misleading content or simply fluff to increase the word count. This will only result in the rise in the bounce rate and will affect the SEO terribly.
Invest quality time in researching about the topic and understanding it, before writing. Support your content with the latest news, facts, and statistics, as it helps keep the reader interested and also displays that the content is correct and well-researched.
Also, while using facts and statistics, try adding links of the source from where you received the information.
For example, if you are in the health industry, and curate content about health and wellness, use medical journals available online to refer to the data. If you add some technical content, make sure to add the link of the medical site or medical journal from where you received the content. This will help in gaining the trust of the readers. Indulge in hyperlinking, backlinking, and internal linking. Post the links of other informative web pages and videos along with your content to help the readers. If you have written other content, post the links on the page so that the reader can jump from one page to another, which will help in reducing the bounce rate.
7. Keep track of your activities and the latest updates.
If you are aiming to achieve a place on the first SERP page, quality content writing and efficient content marketing is not everything. Along with posting well-researched content on numerous online platforms, it is also necessary to keep track of your work. There are tools like Google Analytics, and many more which help you to track and measure the Key Perform Indicators (KPI). For example, if you have a website, using any online KPI tool or software will help you understand how your website is performing on the online platforms.
The KPI tools give information like how many people visited your website, what is the bounce rate, which webpage of your site is the most visited, and many more. So make use of these tools as they will help you improve the online presence.
The next important tip is to track your competitors. Monitoring your competitors frequently will help you understand how you are performing compared to them and helps you stay one step ahead of them. Finally, make sure to stay updated about the latest trends and developments in SEO in content writing.
Content writing and tracking its performance is necessary for SEO but can be time-consuming. So individuals and companies can use SEO content writing services to get professional work done for an affordable cost.
8. Work on readability and page speed
If you are a writer or marketer, your ultimate aim would be to gain more traffic to improve brand recognition and sales. So for gaining readers, it is necessary to provide high quality and accurate content. Make sure that the content which you curate is readable and easily understandable.
If you are writing about technical content, elaborate it properly in order to make the reader understand the content. Do not use short forms, first write the full form and then put the short forms inside the bracket. Make sure to follow this rule while introducing the word, and later in the content, you can make use of the short forms.
Research the target audience and then use the language and tone to attract them. Using stylish words and sentences will give your content a knowledgeable look but also make sure that it is user-friendly, and the reader is satisfied after reading it. Do not make use of passive voice much. There are many tools available online which give a readability score for your content. So you can refer to that score and improve the content accordingly.
Also, ensure that the landing page speed is decent. This is because readers get bored if the page loads slowly and jump to another website, which will only increase the bounce rate. Ensure that the reader does not face any troubles and feels comfortable on your site.
9. Quality and quantity is a must.
If you are writing content for SEO, it is necessary to ensure that both quality and quantity are perfect. Good quality content helps in gaining and retaining the readers. So, as a writer, ensure that you write content after understanding the topic and support them with facts. This will ensure that readers get quality and reliable content. Maintain consistency and invest ample time in editing and proofreading the content to make it better and error-free.
Quantity is another crucial aspect of SEO in content writing. Simply giving a heading and writing some 300 words will not help in boosting the SEO. The content must be elaborate and must cover all the minor and major details. Detailed and well-explained content will help the reader learn new information. The traffic flow will automatically improve if the readers find something interesting and fresh to read. So focus on curating quality content and ensure that the word count is at least 600. For different types of content and topics, the word count limit varies.
10. Original and unique content will bring traffic.
The last point to remember while doing SEO is to provide original and unique content. Merely copying from other sources or rephrasing the sentences will not help you boost the ranking; in fact, it will affect the SEO, and copying the content can also land you in legal troubles. So, create the content from scratch and present it from your own perspective. This will earn you organic traffic.
Understand the topic and research well before writing the content. Original and fresh content is the key to retain and gain traffic.
These are the few SEO content writing tips that will help any writer to perform better in terms of SEO. Writing for SEO 2020 is one of the latest digital marketing trends. Marketers from across the globe are using engaging content to make their website (or webpage) rank on the top.
Writers and marketers are competing hard to make it to the first Search Engine Results Page (SERP) as it gives maximum visibility and brings readers to the page. Curating original and unique content which is relevant and interactive is known to lure readers and boost SEO. Follow a proper SEO content writing template to maintain uniformity in all the content that you produce. Last but not least, stay updated about the current content marketing trends so that you can create the content accordingly.
1. What is meant by SEO content writing?
SEO content writing means the process of creating content by following all the SEO rules to make the website (or webpage) rank on the top. Some of the main SEO rules include original content, inserting relevant keywords, giving a proper title, and providing ample subheadings.
2. Why is SEO content writing necessary?
Some many writers and marketers work around the same topic. This has resulted in lakhs of results coming up for a single search. So, it is necessary to do SEO writing if you want to rank amongst the top and increase the visibility.
3. What should be the keyword density for good SEO content?
The keyword density must be 2-3% of the total word count. Don’t simply drop the keyword instead make it sound natural.
4. How to become an efficient SEO content writer?
Becoming a content writer requires good proficiency in the language. If you want to become an SEO writer, try to learn how SEO affects the content and curate content according to SEO. Go through all the SEO rules and then start writing.
5. Is it easy to learn SEO content writing?
Yes, SEO content writing is easy to learn. Use the internet and invest some time to understand and learn SEO and content writing.
6. How to improve SEO content?
The content can be improvised in terms of SEO by following all the rules like inserting proper keywords, maintaining the word count, adding appropriate heading and subheadings, and many more.
7. What role does Content writing play in SEO?
Content writing plays a crucial role in SEO. Creating original and engaging content along with all the other parameters like keywords, title, format, etc. will help the writer achieve a place on the top SERP naturally.