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Top 10 skills every Content Writer must have in order to succeed

Top 10 skills every Content Writer must have in order to succeed

In this digital age, individuals, start-ups, and businesses are striving hard to make it big in the online world. Content is one of the main tools used to improve brand awareness, gain traffic, and boost sales. Content writing and content marketing are widely used by marketers to enhance brand recognition and sales. Many content writers and freelancers work to curate content either for their own blogs and websites or for other companies.

 

Many marketers prefer to outsource content requirements as they feel professional content writers can provide excellent quality and well-researched content. There is heavy competition in the content writing field, and to survive the competition, there are various content writer skills required. There are many content writers like blog writers, copywriters, web content writers, technical writers, and many more. The first step towards being a content writer is to choose the niche in which you are comfortable with. After that, watch content writing tutorials to understand the process entirely. There are many key skills for a content writer in order to shine in their field.

 

 

Here are a few key skills for a content writer in order to become successful:

 

1. Originality and Uniqueness 

 

Being a content writer, the first and foremost thing to practice is to write original content. There are hundreds of writers writing on the same subject. So to get high and organic traffic, it is necessary to provide quality as well as unique content.

 

A properly curated content with minimal fluff and relevant information is known to lure the readers and keep them interested in reading further. Presenting an error-free and unique content will have a favorable outcome. Be it any type of content, blogs, articles, website, or social media posts, publishing relevant and original content will let the readers learn something new, and thus they will show more interest. First, try to write for the readers; it will automatically help in boosting the presence on search engines.

 

Also, simply copying the content or rephrasing the sentences will not make you a qualified content writer. Plagiarism is a serious cyber offense and must not be practiced as it may raise some legal issues. Always write the entire content in your own words and from your own perspective to become a good content writer and to earn organic traffic. Even the content writing job description states that it requires a person with good creative skills and who can produce original content.

 

2. Adaptable to the content market 

 

Another key skill for content writers is to be flexible to any change. The digital world is constantly evolving, and with each passing day, some new change or update is made. So it is necessary to adapt to the content market as the rules keep changing. Stay in the loop to know about any new update or tools which come into the market regarding content writing and content marketing.

 

Another content writer skill required is to be adaptable to changes that occur in the field that you are writing about.

 

Let us take an example of the education sector; the traditional classroom teaching methods are getting replaced by online portals that educate the students. So, if you had previously written a blog on classroom education, with time, you must adapt, and start publishing on online classroom programs. Be it content about finance, education, healthcare, automobile, lifestyle, or any subject, read about them frequently to know about the latest information.

 

Being updated with the technology and current trends is mandatory while writing on any topic from any field. Also, use your old content to modify it into something fresh as it will help in gaining readers. Keep revamping the content to stay in the game.

 

3. Good editing and proofreading skills

 

Imagine writing high-quality content by inserting unique and fancy words but end up making a few basic grammatical errors. Even if the write-up is not too glamorous, the readers will appreciate it if it is properly presented with correct grammar. Basic grammatical mistakes will hinder you from being a content writer.

Make sure to have a good hold over vocabulary and grammar. Also, don’t just publish or send the content as soon as you are done with it. Indulge in proofreading it at least twice to spot the errors. Along with proofreading, make sure to edit the content as it helps in polishing the content immensely. Editing and proofreading are the writer’s skills and qualities. There are many tools available online that help in proofreading and editing your content.

 

 

4. Patience to research about content

 

One of the writer’s skills and qualities include patience. Being a writer requires a lot of patience to research and understand the subject before starting to write. Many writers write about the same topic; to make your content stand unique, it should be detailed and informative.

 

Also, not all the writers will have knowledge about all the subjects under the sun. If you do not have an idea about a particular subject or have only basic knowledge, don’t hesitate to take some time to understand the topic. Investing a few hours can help in getting the hang of the subject. This is to make your content relevant, and you need not fill it with fluff.

 

Readers like to read the content which is relevant, detailed, and helps them learn something new. So, make sure to take the help of search engines to research the topics. Ensure that you understand the topic and produce the entire content in your own words. Be patient and research for the information but do not take the idea or simply rephrase the words as it will not help in gaining readers. Produce 100% unique content if you want to attract organic traffic.

 

5. Have basic knowledge of SEO

 

One of the main reasons for content writing and content marketing ruling the digital world is because it helps in gaining a place in the first Search Engine Results Page (SERPs). Marketers spend quality time carrying out Search Engine Optimization (SEO) for their website. There are millions of websites and webpages, and to rank amongst the top is necessary to improve traffic. A web page gains maximum visibility when it ranks on the first SERP. So, as a content writer, you must know about SEO and how your content will boost your page’s rank.

Some basic points to remember while writing content include inserting relevant keywords, giving a proper title and subheadings, maintaining a good word count, and giving the website (or webpage) a proper meta-title and meta-description. A compelling title, along with power words, will help in shaping the content.

Also, according to the current content market trends, adding relevant images, infographics, and videos are known to boost SEO. As a writer, your aim should be to curate proper content so that you lure readers and rank on the top organically. If you are a web content writer, use content properly to make the website rank on the top.

 

 

6. Must be diligent

 

Content writer must be diligent because being a content writer means you must invest as many hours as you can in researching the topic, curating good content, and finally editing and proofreading it to produce the best content possible. Hence, a content writer must never be tired of his (or her) work. Be consistent in your work. People who post engaging content frequently tend to gain more readers.

 

Make sure to keep your website, blog page, or social media handle updated with fresh and unique content to earn organic traffic. Also, be it any subject or topic, there will definitely be some updates and changes every month (or at least biannually). So make it a habit to stay updated about the current trends and work on fresh content continually. Also, ensure to be punctual and adhere strictly to the deadlines. Bringing discipline in the time table will help you reach many milestones.

 

7. Have a good hold over the language

 

One of the content writer skills required is a good hold over the language. There is no easy way or escape in this step. A content writer must be proficient in the language he (or she) writes in. The content writer’s main job is to write engaging content, which will help the reader understand the topic and help in answering the queries. As a writer, if you are not proficient in the language, you cannot produce quality content.

 

So if you aspire to become a writer or are a budding writer, invest time in learning the language properly. Good language knowledge will help you in creating a beautiful and original piece. If you face problems in the initial stage, start with noting down the points and ideas on which you wish to write the content. Research and explain those points in order to create good quality content.

 

8. Good communication skills

 

Content writers must definitely have good writing skills, but they are also required to have good communication skills. This may sound weird since the content writer’s job is to produce original content and not focus on communication skills. But it is necessary that content writers know to express themselves not only through written words but also through good verbal communication.

 

The content writers are divided mainly into two categories; individual writers who have their own website and post content frequently on their website and social media handle and professional writers who work for a company (or companies).

 

If you are an individual writer, it is necessary to have good communication skills, which will help you interact with your readers and understand their issues and clarify their doubts. Your readers may post many comments, and good communication skills will help to talk to them and gain positive criticism and reviews.

 

Having good communication skills will help you talk to the clients and understand their requirements if you are a freelancer or in-house writer. So, along with content writing skills, work on your communication skills too.

 

9. Focus on the topic and format

 

It is necessary to write about the topic and explain it completely instead of drifting away from the topic to simply increase the word count. One of the main content writer’s skills and qualities is to produce relevant content. Readers get bored if they don’t get what they are looking for. So it is necessary to curate engaging content that is true to its title. Add some fun facts, real-life examples, and relevant statistics to make it more interesting.

 

Make sure to make your content easily understandable and readable; many tools give you a readability score for your piece. Also, take care of the format. Provide ample space between the paragraphs, give subheadings, and write small sentences to keep the writer interested in reading more.

 

10. Know your target audience 

 

It is necessary to know your readers before writing content. Set the target audience (like is the content for males or females, content is relatable to which age group people, etc.) and write the content accordingly. Insert only relevant information according to the topic and your readers. Do not add fluff. Rather try to explain the topic in detail and read once to understand if your content will provide all the necessary details and clarify the queries of your target audience. Also, make the content interactive so that it does not sound monotonous and boring.

 

Bottom Line

These were a few key skills for a content writer that he (or she) must have in order to succeed in the field. Content marketing is expected to grow tremendously in the coming years and will be one of the top tools used by marketers to expand and improve their business. Hence, the need for quality content writers is expected to increase. Try to watch the content writing tutorials and acquire all the content writer skills required. Being a content writer, make sure to stay updated with the current content writing and marketing trends.

 

FAQs

1. How to become a good content writer?

The most important skill a content writer should have is to be proficient in the language he (or she) writes in. If you want to become a good content writer, keep practicing and try writing on numerous topics. Invest time in watching content writing tutorials to gain some ideas and tips. Read and write frequently to improve grammar and vocabulary.

2. What is the job of a content writer?

As the name suggests, the job of the content writer is to produce engaging and original content. The writer may be required to produce content for websites, blogs, or social media handles.

3. What are the skills and qualities a good content writer must possess?

The writer must have good language proficiency, good vocabulary, knowledge of grammar, interest to research, and the patience to edit and proofread. These qualities help the writer excel in his (or her) field.

4. Can anyone become a content writer?

Yes, anyone can become a content writer if they have good language proficiency and creative skills. If they lack somewhere, they should be ready to learn the language better and start the writing journey.

5. Is content writing easy?

Content writing is easy if you are ready to invest time in researching the topic, curating, and editing the content. If you have a natural flair for writing and are proficient in the language, you would find the work easy and interesting.

6. How to start the content writing journey if I have no experience?

If you have no experience but have a passion for writing, start simply by writing on any topic, like the latest news, fashion trends, favorite food, etc. Initially, you may lack ideas or face problems while writing long content. The best way to start is by jotting down the ideas that you have in mind and expanding them into the content.

7. Is content writing a lucrative profession?

Yes, if you are a passionate writer and are proficient in the language, content writing is a good profession. Depending on your quality of work and years of experience, you will get paid.

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content-whale May 28, 2020 0 Comments

SEO in Content Writing: 10 Writing Tips for SEO

SEO in Content Writing: 10 Writing Tips for SEO

Marketers are gradually shifting from traditional marketing to digital marketing. Digital marketing has gained a lot of popularity in the last few years as it requires minimal investment but gives good returns. Within a short period of time, brand awareness and sales can be immensely boosted as marketing is done with the help of the internet, and almost everyone has access to the internet.

 

One of the main tools of digital marketing is content curation and content marketing. Be it websites, social media pages, or blog sites, the main element used to lure traffic is content. Videos gain popularity only when the script is engaging and has been appropriately portrayed. So, content plays an essential role in attracting traffic and improving the business.

 

The initial step is content curation, in which people need to write quality and original content. The second step is content marketing in which various online platforms (search engines and social media sites) are used to promote the content. Many people would come across the term Search Engine Optimization (SEO) while indulging in digital marketing. There are three types of SEO content: on-page SEO, off-page SEO, and technical SEO. Indulging in all the types of SEO content is necessary to gain a good online presence and to boost visibility.

 

There are lakhs of websites on the internet, and for every topic, at least hundreds of writers would have written about it. So, to push through the competition and to rank on the SERP organically is known as SEO. SEO and content writing go hand-in-hand as original and engaging content will earn you many readers. If you follow the SEO format correctly, it will help in boosting the rank of your website (or webpage), which will, in turn, increase the visibility and bring traffic to your site. A good content writer must know about SEO and work on SEO in content writing.

 

 

If you are a content writer and wish to see your website on the top, follow these 10 writing tips for SEO:

 

1. Curate content according to your audience 

 

SEO in content writing can be achieved if you write content for the audience. Once you choose the topic, spend some time researching your target audience, like their age, gender, interests, and many more. Understanding the target audience will help you create the best content, which is interactive and satisfies the reader’s needs. Writing for the audience is necessary as it helps in gaining organic traffic, which will help you with SEO and make the website (or webpage) rank on the top.

 

Numerous companies put effort and time creating content solely for SEO purposes. Still, it is necessary to understand that continuously posting content which revolves around the company, products, or services can make the content boring. Readers do not like to be continuously stuffed up with similar details, so divide your content properly. Post news about the company, latest updates about products and services, and post industry-related content. Posting generic content about the industry, some fun facts, and the latest news will help keep the reader interested. For example, if you are a company in the fashion industry, do not simply constrain the content to what clothes you manufacture; post content about latest trends, dressing fashionably, and other such informative content, which will help in luring readers to the site. This is one of the primary SEO content writing tips. Following it will help in boosting the SEO and gaining organic traffic. There are many good content writing agencies and companies which help individuals, startups, businesses, and companies, achieve a good online presence by providing quality SEO content writing services.

 

2. Use ample Sub-headings and give a proper structure to the content.

 

Believe it or not, the format of the content greatly affects the traffic. Imagine being a reader, and while searching some query in the search engine, a content with long sentences and huge paragraphs pop up. Any reader would just take a glimpse at the long paragraphs and will instantly lose interest in reading the entire content. So giving a proper format to your content is mandatory and is one of the 10 writing tips for SEO.

 

SEO content writing template includes an interesting title which urges the visitor to read the content, a good introduction, ample engaging sub-headings which help the reader to get an idea as soon as he (or she) takes a glance at the content, and a proper conclusion which effectively sums up all the points mentioned in the content. While writing the content, make sure to keep the sentences small and provide space between two paragraphs. This will help in making the content look clean and less cramped.

 

You can spend long hours researching the content and creating an error-free and perfect content that is interactive, engaging, and beautifully written. All these points are necessary, but to make the visitor read the beautiful piece, it is necessary to have it presented correctly. Try improving the aesthetics of the website (or webpage) as it is the first thing that the reader sees.

 

Another SEO content writing tip is to provide all the data on the same page, which will provide good UI/UX. Be it links to relevant blogs, images, video links, or any element, try to include it on the same page. For example, if you are in the food industry and are writing content about a particular food item, try adding images of the food dishes, videos showing how to create that food, and links to similar content on the same page. This will lure the reader and keep them on the page for a longer duration, thus helping in SEO.

 

 

3. Take help of social media platforms

 

Many people have the question of what is SEO content. It is nothing but the proper use of the content on online channels to improve brand recognition and drive sales.

 

Content marketing is done by exploiting all online platforms like search engines and social media platforms. One of the best ways to promote content and gain traffic is by using social media platforms like Facebook, Instagram, Twitter, YouTube, Pinterest, and many more.

 

There are three types of SEO content, and promoting content on social media sites comes under off-page SEO. Create pages for your business or company on various social media sites. One of the SEO content writing tips is to post content not only about your business, products, or services, but to post engaging, interesting, or funny content related to your industry. Posting simply promotional content will seldom help you gain followers, so try to do something unique to attract the users towards your page. Post content frequently to keep the followers interested in the page.

 

Many businesses and MNCs are exploiting social media sites to boost their sales. One such example is L’oreal. This company has asked all it’s employees to post content and photos about the work culture along with #lifeatloreal hashtags, which has resulted in numerous posts under the same hashtag and helped the customers understand about their brand better. Airbnb is a travel-based company that encourages travelers to post photos of delicious food and picturesque places and write content about the travel experience, and the company displays all the images and content on their Instagram handle.

 

4. Heading and keywords play a crucial role

 

Headings play a significant role in bringing traffic to your website or webpage. SEO in content includes giving a unique and lucrative heading. A title will hardly be of 20-25 words, but don’t underestimate its value. A proper headline is necessary as readers first take a look at the headline and then decide whether to read ahead or not. So make sure to provide a powerful heading.

 

While creating the heading, make it relevant to the content, and add power words. Do keep in mind that you cannot use heading as bait and draw traffic. For example, if your title is “Learn how to make money in 30 days,”, your content should be truthful to the heading. You simply cannot and should not put a lucrative title and just write generic and average content. This is misleading and will cause a rise in the bounce-back rate, which will, in turn, affect the SEO terribly. So give a unique, engaging, as well as a proper heading according to the content.

 

Another main element of SEO in content writing is the meta title and meta description. Meta title and meta description appear on the search engine results page. So make the meta title interesting (and must be true to the content provided on the website) and add a proper description. You can add Call to Action (CTA) or Unique Selling Point (USP) in the description.

 

Along with proper heading, meta title, and meta description, make sure to insert keywords. If you are writing for SEO 2020, keyword-rich content will help you. Use relevant keywords but do not stuff them; use them naturally throughout the content. Maintain a keyword density of 2-3% of the total word count.

 

5. Make use of images, infographics, and videos 

 

SEO content writing template comprises good and original content, along with headings, subheadings, and pictures. A combination of good graphics and quality content will help with the SEO in content writing. If you are writing for SEO 2020 and are wondering what is SEO content, take the help of images, videos, and infographics to improve the aesthetics of the content and to keep the reader engaged. A study shows that people tend to retain information presented in the visual format much better. Statistics state that almost 41% of the bloggers have received a positive response by adding videos to their content.

 

For example, if you are in the travel industry, don’t just write about different places, add photos of the picturesque locations present there, and some videos of that location. This will give the readers understanding and enjoy your content better.

 

Marketers also use infographics and statistics to make the content engaging and reliable.

 

So, as a content writer, try to improve the overall look by adding images and videos and insert infographics to keep the reader interested.

 

6. Linking promotes authority and reliability

 

SEO in content writing can be done if the reader finds the content to be original, relatable, and correct. Writing well-researched content is necessary to boost SEO and to gain traffic. It is mandatory to write accurate content as readers come to the websites to gain information or solve their queries. So if you are posting some content, ensure that it sounds confident and professional. Do not put misleading content or simply fluff to increase the word count. This will only result in the rise in the bounce rate and will affect the SEO terribly.

 

Invest quality time in researching about the topic and understanding it, before writing. Support your content with the latest news, facts, and statistics, as it helps keep the reader interested and also displays that the content is correct and well-researched.

 

Also, while using facts and statistics, try adding links of the source from where you received the information.

 

For example, if you are in the health industry, and curate content about health and wellness, use medical journals available online to refer to the data. If you add some technical content, make sure to add the link of the medical site or medical journal from where you received the content. This will help in gaining the trust of the readers. Indulge in hyperlinking, backlinking, and internal linking. Post the links of other informative web pages and videos along with your content to help the readers. If you have written other content, post the links on the page so that the reader can jump from one page to another, which will help in reducing the bounce rate.

 

7. Keep track of your activities and the latest updates.

 

If you are aiming to achieve a place on the first SERP page, quality content writing and efficient content marketing is not everything. Along with posting well-researched content on numerous online platforms, it is also necessary to keep track of your work. There are tools like Google Analytics, and many more which help you to track and measure the Key Perform Indicators (KPI). For example, if you have a website, using any online KPI tool or software will help you understand how your website is performing on the online platforms.

 

The KPI tools give information like how many people visited your website, what is the bounce rate, which webpage of your site is the most visited, and many more. So make use of these tools as they will help you improve the online presence.

 

The next important tip is to track your competitors. Monitoring your competitors frequently will help you understand how you are performing compared to them and helps you stay one step ahead of them. Finally, make sure to stay updated about the latest trends and developments in SEO in content writing.

 

Content writing and tracking its performance is necessary for SEO but can be time-consuming. So individuals and companies can use SEO content writing services to get professional work done for an affordable cost.

 

8. Work on readability and page speed

 

If you are a writer or marketer, your ultimate aim would be to gain more traffic to improve brand recognition and sales. So for gaining readers, it is necessary to provide high quality and accurate content. Make sure that the content which you curate is readable and easily understandable.

 

If you are writing about technical content, elaborate it properly in order to make the reader understand the content. Do not use short forms, first write the full form and then put the short forms inside the bracket. Make sure to follow this rule while introducing the word, and later in the content, you can make use of the short forms.

 

Research the target audience and then use the language and tone to attract them. Using stylish words and sentences will give your content a knowledgeable look but also make sure that it is user-friendly, and the reader is satisfied after reading it. Do not make use of passive voice much. There are many tools available online which give a readability score for your content. So you can refer to that score and improve the content accordingly.

 

Also, ensure that the landing page speed is decent. This is because readers get bored if the page loads slowly and jump to another website, which will only increase the bounce rate. Ensure that the reader does not face any troubles and feels comfortable on your site.

 

9. Quality and quantity is a must.

 

If you are writing content for SEO, it is necessary to ensure that both quality and quantity are perfect. Good quality content helps in gaining and retaining the readers. So, as a writer, ensure that you write content after understanding the topic and support them with facts. This will ensure that readers get quality and reliable content. Maintain consistency and invest ample time in editing and proofreading the content to make it better and error-free.

 

Quantity is another crucial aspect of SEO in content writing. Simply giving a heading and writing some 300 words will not help in boosting the SEO. The content must be elaborate and must cover all the minor and major details. Detailed and well-explained content will help the reader learn new information. The traffic flow will automatically improve if the readers find something interesting and fresh to read. So focus on curating quality content and ensure that the word count is at least 600. For different types of content and topics, the word count limit varies.

 

10. Original and unique content will bring traffic. 

 

The last point to remember while doing SEO is to provide original and unique content. Merely copying from other sources or rephrasing the sentences will not help you boost the ranking; in fact, it will affect the SEO, and copying the content can also land you in legal troubles. So, create the content from scratch and present it from your own perspective. This will earn you organic traffic.

 

Understand the topic and research well before writing the content. Original and fresh content is the key to retain and gain traffic.

 

These are the few SEO content writing tips that will help any writer to perform better in terms of SEO. Writing for SEO 2020 is one of the latest digital marketing trends. Marketers from across the globe are using engaging content to make their website (or webpage) rank on the top.

 

Writers and marketers are competing hard to make it to the first Search Engine Results Page (SERP) as it gives maximum visibility and brings readers to the page. Curating original and unique content which is relevant and interactive is known to lure readers and boost SEO. Follow a proper SEO content writing template to maintain uniformity in all the content that you produce. Last but not least, stay updated about the current content marketing trends so that you can create the content accordingly.

 

FAQs

1. What is meant by SEO content writing?

SEO content writing means the process of creating content by following all the SEO rules to make the website (or webpage) rank on the top. Some of the main SEO rules include original content, inserting relevant keywords, giving a proper title, and providing ample subheadings.

2. Why is SEO content writing necessary?

Some many writers and marketers work around the same topic. This has resulted in lakhs of results coming up for a single search. So, it is necessary to do SEO writing if you want to rank amongst the top and increase the visibility.

3. What should be the keyword density for good SEO content?

The keyword density must be 2-3% of the total word count. Don’t simply drop the keyword instead make it sound natural.

4. How to become an efficient SEO content writer?

Becoming a content writer requires good proficiency in the language. If you want to become an SEO writer, try to learn how SEO affects the content and curate content according to SEO. Go through all the SEO rules and then start writing.

5. Is it easy to learn SEO content writing?

Yes, SEO content writing is easy to learn. Use the internet and invest some time to understand and learn SEO and content writing.

6. How to improve SEO content?

The content can be improvised in terms of SEO by following all the rules like inserting proper keywords, maintaining the word count, adding appropriate heading and subheadings, and many more.

7. What role does Content writing play in SEO?

Content writing plays a crucial role in SEO. Creating original and engaging content along with all the other parameters like keywords, title, format, etc. will help the writer achieve a place on the top SERP naturally.

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content-whale May 27, 2020 0 Comments

12 Content Marketing Trends that will rule 2020

12 Content Marketing Trends that will rule 2020

Digital marketing is slowly replacing traditional marketing. Many marketers have opted for digital marketing as it requires less investment but helps in boosting sales and brand awareness tremendously. One of the main elements of digital marketing is “Content Marketing.” Content marketing involves curating high-quality original content and promoting on several online platforms to gain traffic. It is expected that the upcoming years will witness several content marketing trends. Many updates will keep happening, which will require the writers and marketers to adapt to it.

 

Content marketing statistics 2020 indicates that many marketers will solely rely on content marketing to boost sales and increase brand awareness.

Here are a few content marketing trends which will rule 2020:

1.Diverse and unique content is one of the best content marketing trends.

 

Many content marketing trends will come every year, but one marketing technique will always be the most popular one; the creation of unique and original content. The first step towards creating a successful content marketing campaign is to start by writing well-researched and one-of-a-kind content. According to digital content trends 2020, it is better to give variety and diversified content as it will help in retaining the current subscribers and gaining more traffic.

 

2.  User-generated content trends are definitely a part of content marketing trends.

User-Generated Content trends (UGC) will become a major part of digital content trends 2020. UGC is the content (be it any form like videos, images, audio, discussions, reviews, question, and answers) posted by the consumer about a particular service, product, brand, or company.

 

UGC is one of the latest trends in content marketing, as genuine content from the customers will help others understand about the brand or product. UGC plays a vital role in content marketing as it helps the business to identify their target audience and engage with them to satisfy their queries. UGC helps in customer retention as well because taking inputs from the customers is a sign that the company values them.

 

3. Technology will highly influence content marketing and content modeling.

Technology is playing a crucial role in influencing the content market trends. Many AI-based (Artificial Intelligence) tools have come into play according to the content marketing statistics 2020.

 

One of the best tools created using AI is a chatbot. It helps the customers to solve their queries instantly by talking to the bot. People can also use AI-based tools to curate engaging and interactive messages which lyres traffic. Marketers have also started to take the help of data analytics to track the traffic and identify the needs of the consumers. More marketers will use KPI (Key Performance Index) to measure the success of their campaigns. Voice search is becoming increasingly popular.

 

4. Interactive content is the base of content marketing.  

 

As said earlier, unique and fresh content is the base of content marketing. According to content marketing trends, if original and interactive content is curated, it is expected to help tremendously in content marketing.

 

The content which you are marketing must be good and interactive to keep the readers engaged. Many writers and marketers have started to write interactive content as it keeps them interested and sounds relatable. Interactive content is a part of B to B content marketing trends and helps the businesses to grow immensely.

 

5. Taking help of infographics and videos to attract traffic

 

People have been writing long posts, blogs, articles, and many more types of content, which requires time to read. A slight shift from reading to viewing can be slowly seen here. Articles and blog posts are getting replaced by infographics, high-quality images, and videos.

 

This is because people prefer to watch videos rather than read long essays. Also, using infographics and images keep the reader interested, and a person can retain visual data much better.

 

According to digital content trends 2020, video is one of the preferred and loved content mediums. The future of content marketing is expected to revolve around interesting and informational videos and infographics.

6. Marketers will utilize B to B content marketing trends.

Marketers are now using B to B content marketing trends to boost sales and increase customer engagement. One of the best content marketing trends is storytelling. Presenting an advertisement or promotional message in the form of a story is known to keep the readers and customers interested. Marketers are also focusing on providing factual and real content compared to promotional material.

 

B2B companies are focusing on creating the best content marketing campaigns which will earn them many clients. Personalized messages and Email marketing will also be a major part of B to B content marketing trends. Currently, only 43% of marketers are using ROI, and this number is expected to rise, and people are expected to invest more.

 

 

7. Original and relatable content will yet again support positive content marketing.

One content marketing trend which will play an important role again in 2020 is original content. There are thousands of writers and marketers aiming to improve their business and customer engagement. Hence, unique and fresh content will gain more traffic compared to monotonous and copied content.

 

The latest trends in content marketing denote that relevant content will help content marketing. If a marketer uses light, funny, and relatable content to promote his (or her) brand, business, product, or services, he/she can receive a successful outcome from the campaign.

 

8. People will take more time to curate content according to content marketing statistics 2020

There are many writers and marketers who strive towards achieving success. The competition is increasing with each passing year. To stand unique from others, it is necessary to invest time and effort. Statistics state that writers take 65% more time to write content compared to 2014.

 

Writers and marketers are taking more time curate content because:

  • It is necessary to produce original content as copied content will not give traffic and may also raise legal issues.
  • Well-researched content is the need of the hour. Marketers invest quality time in studying the topic and creating proper content.
  • It is necessary to make the content very informative to lure readers. Creating educational content brings organic traffic.

 

9. Digital content trends 2020 indicate that there will be a boost in paid promotions. 

Many marketers are using advertisements and paid promotions to create brand awareness and improve sales. Paid promotions are expected to witness a tremendous boost in the coming years. Running ads on various online platforms like search engines, social media (posts, stories, and messengers), and taking the help of influencers comes under paid promotions. Content marketing trends indicate that marketers will be investing money in paid advertisements as it will give a satisfactory ROI.

 

 

10. Refurbishing the old content is a part of content marketing trends.

 

Another content marketing trend that is being followed by many marketers is reusing and rewriting the old content. Be it technology, education, fashion, marketing, healthcare, or any industry, it keeps evolving, and new information comes into light every year. The main work of the writer and marketer is to keep up with the current trends and work accordingly.

 

One of the latest content marketing trends is to modify the existing content according to the current trends. Refurbishing the content ensures that the old material is not entirely wasted, and at the same time, it is ready to be presented according to the current trends.

 

11. Micro-influencers will play a major role according to content marketing statistics 2020 

Micro-influencers are those people who do not have a huge following or are extremely famous. These people have limited but perfect target audiences. Digital content trends 2020 is seeing a shift from quantity to quality. Micro-influencers will help content marketing tremendously in the coming years as they have the correct followers who are the best target audience. They are more engaging and create a positive impact on the audience.

 

12. 2020 will also witness branded content trends

We will witness branded content trends in 2020. Many companies will engage in posting stories on social media platforms and release podcasts and webinars. Brands are focusing on increasing the reach of quality content. According to the latest trends in content marketing, brands are taking the help of agencies, in-house employees, and influencers to boost their brand awareness and to improve sales. Brands are also using a documented content strategy to improvise their content marketing.

 

These are some of the prominent content marketing trends. Marketers from across the globe are making predictions about the future of content marketing. Content marketing is expected to become more prominent with each passing year. Digital marketing is the future of marketing and is used by many marketers to grow their business and promote their brand.

 

FAQs

1. How will good content marketing help a business?

In this digital age, many companies have opted to utilize digital marketing to make a strong online presence. Content marketing is an important aspect of digital marketing as it helps in SEO, boosts brand awareness, attracts traffic, increases sales, and helps in the overall development of a business.

2. Will content marketing see a major boost in 2020?

Content marketing has been evolving continuously. Every year brings newuser-generated content trends.This year, many marketers are expected to rely solely on content marketing to gain traffic and boost sales. The upcoming years will see a slight shift in the marketing mediums. Currently, blogs and emails are the main tools of content marketing, and it will soon be replaced by videos, webinars, and infographics.

3. Does content marketing work?

The main motto of marketers is to gain a good return on investment (ROI). Curating original content and marketing effectively on various online platforms is known to help a business tremendously. Content marketing (if done right) definitely gives satisfactory results.

4. How to measure the success of content marketing?

The success of content marketing, according to the current market scenario, is measured by organic traffic. If your content attracts and engages your target audience and turns them into potential customers, it is seen as perfect content marketing.

5. Will content marketing help in brand awareness?

Content marketing is basically posting quality blogs, images, videos, and other quality content on various online and social media platforms. Posting frequently will tremendously help in brand awareness as more and more people will start taking an interest in it.

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content-whale May 18, 2020 0 Comments

Top 10 Ways to Curate Quality Authoritative Content

Top 10 Ways to Curate Quality Authoritative Content

Marketing, brand awareness, sales, lead generation, and other elements of businesses take the help of online platforms to boost profit and consumer traffic in this digital age. Quality content writing and marketing are crucial elements of digital marketing. Quality content writing has helped numerous companies and businesses to increase brand awareness and improve annual turnover.
It is necessary to post quality content, meaning original and unique content that engages the readers and delivers a solution to their queries. There are many high-quality content writers who curate original content, which helps in boosting the online presence of an individual or company.
Here are a few content writing tips which will assist you in curating unique content and joining the league of high-quality content writers.

 

1. Well-researched, well-written, and original content

One of the best content writing tips is to curate write-ups from scratch. Original content is known to help immensely in Search Engine Optimization (SEO), which aids in boosting the rank of any website.

High-quality content writers ensure that their work is 100% unique, and they create original content from scratch. Before starting to write, carry out ample research on the topic and understand the subject. Once you have got the hang of it, create the article from your own perspective if you want to indulge in high-quality content writing.

Make sure that the subject matter is detailed and engaging so that the reader gets an urge to read more and not leave it midway. Quality content writing will bring good traffic to the page.

2.   Original content along with suitable images and videos

Intriguing and unique content will definitely drive readers to the website. Adding high-quality images and videos will help in making the article more attractive. Choose relevant images and videos according to the theme and topic, and spread them evenly throughout the page.

 

Images and videos will not only improve the aesthetics of the page but will also help in enhancing the credibility of the page and creating authoritative content. Quality content writing, along with a proper visual presentation, will create a good impact on the readers.

3. Interactive and engaging content

If you take any topic or subject, there are thousands of people writing about it. It is necessary to swim through the competition and stand unique from others. This can be done by creating unique content that will help to allure readers to your site.

 

One of the best ways to make your original content engaging is by adding interactive elements. Make sure to add some fillers in between, which will help the readers relate to the topic. High-quality content writers always follow this content writing tip to attract traffic.

 

Interactive and quality content writing can also be achieved by adding quizzes and polls to the existing blog/website. Adding quizzes and surveys will help in grabbing the attention of the user and keep him (or her) invested in the write-up.

 

4. The format also influences high-quality content writing. 

Interactive and original content will definitely help in engaging the reader, but the first impression is made by the format. Long paragraphs and clustered sentences give the reader the impression that the article is lengthy and will consume a lot of time. It is necessary to provide ample space between the paragraphs and keep the sections short.

Adding compelling subheadings, and giving a suitable introduction and proper conclusion will help a writer aiming for high-quality content writing. Also, add short bullet points and ensure there is an ample amount of blank space.

 

5. Make use of infographics.

It is a proven fact that infographics help in retaining the readers and improves readability. The brain can retain visual information much better, and hence it is advisable to insert infographics in between the write-up.

 

This is one of the best content writing tips and is followed by many high-quality content writers. Adding relevant and attractive infographics will help in providing quality content writing pieces. The infographic must contain a high-quality graphic and not more than 200 words.

 

6. Citations also play an essential role.

Reliability and credibility are two critical aspects that help in writing high-quality content writing. Citing the facts which have been put into the article and adding reference links will improve the credibility and help in retaining readers.

Putting citations and reference links portray that the content is accurate and well-researched. Many high-quality content writers add excerpts and reference links to their blogs to display that they are providing proper information to their target audience.

 

7. Keep refreshing the content to shape it into something unique.

Be it technology, finance, healthcare, education, or any subject, the trends keep on changing, and new developments are made every year. It is necessary to keep refreshing your genre according to the trends to keep the readers engaged. Old and out-dated content will not bring in much traffic. Refreshing and refurbishing your website/blog will aid in high-quality content writing.

Great content writers always stay in the loop with the latest trends and modify their write-ups accordingly. If you want to create quality content, make sure to stay updated, and be ready to change your approach.

 

8. Support your content with appropriate facts

Readers visit a particular website to gain answers to their queries or to acquire new information. In such cases, if the article is filled with fluff or comprises monotonous sentences, it denotes poor quality content writing, and the reader loses interest after taking a glimpse.

To make the write-up exciting and engaging, always curate unique content and add interesting facts that will grab their attention and compel them to read further. Adding relevant facts proves that the writer has done ample research and knows what he (or she) is talking about. Including fun facts and real events is also a trait of high-quality content writing.

 

9. Indulge in guest postings

Authoritative content is known to improve brand awareness and sales of any business. One of the main content writing tips is to do guest posting on other websites. If your website comprises engaging and unique content, the reader traffic can be improved further with the help of guest posting. Including blog posts of influencers and famous bloggers will help in gaining organic traffic.

 

10. Use quality content writing tools.

If you want to become a high-quality content writer and master the art of quality content writing, it is necessary to take the help of content writing tools. A good hold over vocabulary and grammar and adequate research will help you in writing good and original content. But to polish the work and make it error-free, it is better to use quality content writing tools.

Some of the best content writing tools which are used by many high-quality content writers include Grammarly (helps in resolving grammatical errors), Thesaurus (for synonyms), Hub topic generator (gives ideas), and Buffer (enables you to keep track of your articles).

FAQs

1. Why is quality content important in this digital era?

There are thousands of writers, freelancers, and bloggers who create content on almost every subject. If a writer is writing on a particular topic, there may be many people who have written on it already. Hence, it is an absolute necessity to write unique and original content that will help you in gaining organic traffic and boost brand awareness, sales, and subscribers.

 

Numerous companies and influencers take the help of in-depth articles and market it beautifully to gain customers or followers. Hence, to stand strong in this cut-throat competition, it is necessary to create reliable and quality content that will drive readers to your page.

2. How to create quality content?

A content writer must have a stronghold over the language with proper grammar and vocabulary skills. Apart from that, writing content frequently on different topics will help in improving one’s writing skills. You can also take the help of writing tools that assist you in creating a perfect article.

3. How do you write a unique content?

It Is necessary to publish unique content to gain traffic and to avoid any legal issues. A writer can easily create quality write-ups by understanding and researching the topic before writing. Understand the subject entirely, then create an outline with proper headings, subheadings, introduction, and conclusion. Start writing from your perspective and in your own words.

4. How unique should content be?

Your content must be 100% unique. It is better to start writing from scratch to avoid plagiarism. Plagiarism is a severe offense and can cause legal issues. Copied content also denotes the lack of knowledge of a writer and affects the credibility of both writer and the page. Hence, unique information is an absolute must if you want to gain organic readers and stay out of any copyright issues.

5. What are the best content writing tips for beginners?

Some of the best content writing tips for beginners include:

  • Always research well about the topic before writing.
  • Add images, videos, and fun facts, to enhance the appearance.
  • Make the content interactive and relatable.
  • Carry out citations and add reference links to improve credibility.
  • Always proofread and edit the articles before publishing.

6. What makes good content?

The base of creating good content starts with ample research. A good amount of research is mandatory as it will help you understand the topic better so that you can add quality and relevant information instead of elaborating too much on a single point or filling the content with fluff.

 

After studying the topic, it is best to write in your own words and from your own perspective. Also, it is better to use synonyms to avoid sounding repetitive. An excellent article must also have a clean format, which includes subheadings, small paragraphs, and bullet points.

7. Why is it mandatory to write quality content or to hire high-quality content writers?

It is necessary to create unique and superior content to drive more traffic to your webpage and gain more followers or customers. High-quality content writers invest time in writing and editing articles to make it perfect for your target audience. Companies and businesses can take the help of content writers as they have experience and expertise in curating new and original campaigns.

8. What is a content writing agency, and why is it better?

Content writing agencies help businesses, companies, startups, and individuals to set up a strong online presence. Writing companies provide a wide variety of quality content like articles, blogs, website content, copywriting, and many more. A content writing agency houses many quality writers and editors who create the best possible pieces. It is better to take help of a content writing agency because:

 

  • They offer professional services for a decent cost.
  • They have a team of writers who can work on any topic or any type of content.
  • Most companies have an editorial team who polish the content and make it error-free.

Taking the help of a content writing agency helps save a lot of effort, time, and money.

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content-whale May 18, 2020 0 Comments
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