How important is content in a digital marketing strategy?

content-whale February 17, 2020 0 Comments
How important is content in a digital marketing strategy?

Sure-Shot Way to Success- Give Content Marketing a Chance 

 

No company can expand today without digital marketing. No digital marketing is truly successful without one secret ingredient. Can you guess what it is?

 

It’s Content. Good content is the flame that can spark interest in the minds of hundreds. 

 

If you want to have a successful business, you need to understand the role of content in digital marketing. It is true that behind every great company is a content writing agency. All brands need informative and relatable content to seem relevant. 

 

If you’re still wondering why content marketing is so important, let us give you some reasons:-

 

Pick Content Marketing for Brand Reputation

 

Research shows that customers prefer to read articles rather than rely on ads. Everybody knows ads tend to exaggerate reality. Articles are factually correct and well researched. This makes it easy for customers to trust articles. We can create customized content so that it also helps generate leads on the side. 

 

When consumers read the content for your brand, they’ll be able to form an opinion of you. If the content is engaging and interactive, they’ll associate the same views with your brand. Content creation helps create a positive image of your brand. 

 

If you keep posting fresh content regularly, you may even seem innovative and as a dominating brand in the industry. 

 

Content Creation Equals Conversion Creation

 

Website conversion rate is at least six times higher for those who adopt content creation than those who don’t. This simple fact must tell you everything you should know about content creation. 

 

A well-planned content marketing strategy can prove to be very efficient when it comes to conversions. 

 

Consumers feel less cheated and more informed once they go through the content related to your brand. They can go ahead with their decisions after having complete information about your brand. 

However, content creation shouldn’t end at information. We make sure there is always a call-to-action. This can vary from providing a link for additional information, or suggesting steps to make a purchase, etc. 

 

This call-to-action ensures that customers know what to do next. 

 

Content Writing for Search Engine Optimization(SEO)

 

There’s a simple formula in place for Search Engine Optimization or SEO. 

 

If you want more brand visibility during a google search, publish more content. It is as simple as that. But content writing isn’t as simple as putting out more and more content. 

 

The content you publish should indeed be well-drafted and optimized to increase search engine visibility. There are a couple of tricks you can use, such as having a variety of content on different topics on your website. This gives people a reason to stick around and explore what your brand has to offer. You can use keywords properly to increase your chances of being clicked on. 

 

A content writing strategy can be put in place to direct this entire task.  

 

Importance of Visual Content in Social Media Marketing

 

When we talk about flawless content, we don’t just mean pages and pages of textual information. That’s just boring!

 

Visuals help grab attention faster than textual content and even retain this attention for a longer duration of time. It is pure science. We observe more than we read. 90% of the information our brain takes in is visual. Visuals are more engaging and can deliver the same amount of information quicker. We’d rather see a pie chart than reading ten lines of stats, right?

 

Visual content can include any medium that condenses information such as- videos, images, infographics, GIFs. With the increasing role of content in digital marketing, visuals have begun to play an integral role. 

 

Content Marketing Strategy- A Gateway to Digital Marketing

Many digital marketing strategies require content. These may include marketing via email, social media marketing, website content, pay per click ads, etc. But they all have one thing in common-they all need great content. 

 

No digital marketing tactic is truly complete without creative content. Any digital campaign your brand chooses will require high-quality content. Without encouraging and convincing content, any digital marketing idea could easily fail. No wonder content writing forms a building block for digital marketing. 

 

Social Media Content Strategy

Whatever sort of business you run, having social media accounts always helps! Facebook and Twitter have been popular social media platforms for a long time now, and Instagram is a close second. LinkedIn, Tumblr, Snapchat, Pinterest are also great options. Any of these social media platforms will help promote your site, but with one condition. Your content needs to be unique! This is where creative content creation comes in place that fits your social media content strategy

 

Facebook is the right place to advertise your product extensively. You can post links to your content pieces along with a summary of it. It will naturally get you followers, likes, comments, and shares. This will spread the word about your business faster than any other social media platform. Twitter works analogously to Facebook. LinkedIn is a little different. It will allow you to post a full blog or article. You can post references and links as well. 

 

Content Creation to Establish Authority

Your content marketing strategy should be such that you’re able to post fresh content periodically and frequently. Content Whale churns plagiarism-free content like never seen before. 

 

If your brand keeps fleshing out informative posts concerning the industry you’re in, you will give the impression of being an authentic brand in the industry. 

 

Content writing is indeed the need of the hour when it comes to digital marketing. You can’t survive as a brand or a company without content, and you can’t succeed without good content. People buy what they know and trust. This is the role of content in digital marketing. It’s high time we realize the importance and power of content today. Content Whale is an expert in formulating a content marketing strategy that fits your requirements. Why stay miles behind when you can always be a step ahead with freshly brewed content? 

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