Content Whale

Top 10 benefits of creative writing

Top 10 Benefits of Creative Writing

Words are like pearls in the lives of those who look for treasures. These treasures aren’t gold or silver, but the high behind letters, these alphabets, swinging together to form a lullaby. These alphabets generally, pushed forward by a constant nag of emotions, turn out to the world, for they believe that they’ll be heard. 

There’ll come a heart that’ll see behind these masked tenses, take them away from punctuation and relive as they let go of clauses. It’s a tricky world that we live in, with unintelligible words guarding mouths and poignancy floating in hearts. Begin your journey towards a paragraph called today with a pen called now and a paper constituting present. Let me take you through the bottomless seas shielded by rules and boundaries covered in instructions.

Understand the importance of creative writing and the characteristics of it. 

This was a sample of curating down ideas from your mind to a paper. Why does Creative Writing matter? Creative writing is all about writing pieces of poetry, or fiction that exhibits imagination or an invention. It is a peep into your creativity and skills that express the writer in you. Creative writing is important as it includes a lot of techniques that are essential to follow while writing. Some of which you need to focus on are:

  • The Theme: The first and most important aspect of creative writing is to determine a theme. You need to come up with such a subject that interests you and one that you can describe well. 
  • Plot: Once you’re through with what your theme will be, move forward to think of a plot. The plot is the base you plan out for your story. Whether it’s going to be a fantasy, a thriller, a love story, or anything else, it’s for you to decide.
  • Narrative: The most critical part of any piece is to decide on what narrative you want to go ahead with. You can timely change your narrative in the middle, but the start needs to be definitive. 
  • Developing Character: The next step is to bring characters in your story or the poem you choose to write. If it’s based on an event, you must create a complete idea for the readers to understand what you wish to convey. If you’re working on a story, you must focus on a single character at a time and then move forward with introducing others. For example, if the story is about a girl who goes out to buy apples and on her way, she sees some beautiful trees, children playing by or animals fighting over leftover food. The first focus will be to introduce the girl, and the subject is a girl who is going out and her journey till there will be described with her narrative. 


Once you’ve crossed the border of techniques, you are eligible to walk through to understand the aspects of creative writing. 

Did you know? The saying “Adventure lies at the end of your comfort zone” is said so because trying out new things opens up space for more new synapses to build up in your brain which in turn allows you to be creative. Hence, proven by science!


Even after all of this, one question remains unanswered, why is creative writing so important? What is the significance of it? What are the characteristics of creative writing?

Remember when we were little, and our drawing sheets or the bedroom walls were full of weird doodles that looked like disfigured humans but in our minds, were our family? Or the clouds that were black because the rain had been too harsh? Your mother was angry at you for dancing in the puddle, and you despite the cautions were also in love with being free. It is our childhood that introduces us to our creative mind. But with years, upon learning how to “live life,” we forget how to “enjoy life.” Why is creative writing important? I’ll say it is to make you feel alive.

Here’s, take a look at an excerpt from a piece, a fun story about a girl.

It’s a Monday morning. The light set by the crack of the dawn fills you up with warmth, and you, still inebriated by the events of last night step out and see. You see the world you’ve grown up to learn and call it life. The skies are pretty low, with greys clearing to give way for some blues and there’s sunshine. It’s still not morning, but dawn, an event preparing existence for a new day. The newspaper is yet to come, but there’s milk in the fridge. So you pull up your pajamas, rub your eyes, and head back for the kitchen. You check on David, kiss him on the forehead and move. The white, middle-aged fridge with its large double doors is staring at you, wanting to say a thing or two, just some things that it would want you to know.


The characteristics of creative writing in this piece can be figured out by analyzing how it is written. The first step is to identify the theme, which, by the description, looks like a peek into somebody’s morning routine. The next step is to identify the plot, which cannot be figured out by just this paragraph, but an idea can be deduced out of it. The narrative is next, which is in the third person here. We are reading as the third person in the story, not as a story of our own. Lastly, the character development here is not complete, and just an idea has been introduced. So, by gradual reading, one can understand the characteristics associated with creative writing.  

We live in a world that is driven by constant inputs of what to do and how to do them. What not to do and why not to do, there is a very slight crack of the window open for your escape. That window shall close too soon if you do not hold it while you can, slip a note of love while there’s still time. It is for you to decide if the desires of this world mean anything? Or the idea of flying free means everything?

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content-whale February 17, 2020 4 Comments

How important is content in a digital marketing strategy?

How important is content in a digital marketing strategy?

Sure-Shot Way to Success- Give Content Marketing a Chance 


No company can expand today without digital marketing. No digital marketing is truly successful without one secret ingredient. Can you guess what it is?


It’s Content. Good content is the flame that can spark interest in the minds of hundreds. 


If you want to have a successful business, you need to understand the role of content in digital marketing. It is true that behind every great company is a content writing agency. All brands need informative and relatable content to seem relevant. 


If you’re still wondering why content marketing is so important, let us give you some reasons:-


Pick Content Marketing for Brand Reputation


Research shows that customers prefer to read articles rather than rely on ads. Everybody knows ads tend to exaggerate reality. Articles are factually correct and well researched. This makes it easy for customers to trust articles. We can create customized content so that it also helps generate leads on the side. 


When consumers read the content for your brand, they’ll be able to form an opinion of you. If the content is engaging and interactive, they’ll associate the same views with your brand. Content creation helps create a positive image of your brand. 


If you keep posting fresh content regularly, you may even seem innovative and as a dominating brand in the industry. 


Content Creation Equals Conversion Creation


Website conversion rate is at least six times higher for those who adopt content creation than those who don’t. This simple fact must tell you everything you should know about content creation. 


A well-planned content marketing strategy can prove to be very efficient when it comes to conversions. 


Consumers feel less cheated and more informed once they go through the content related to your brand. They can go ahead with their decisions after having complete information about your brand. 

However, content creation shouldn’t end at information. We make sure there is always a call-to-action. This can vary from providing a link for additional information, or suggesting steps to make a purchase, etc. 


This call-to-action ensures that customers know what to do next. 


Content Writing for Search Engine Optimization(SEO)


There’s a simple formula in place for Search Engine Optimization or SEO. 


If you want more brand visibility during a google search, publish more content. It is as simple as that. But content writing isn’t as simple as putting out more and more content. 


The content you publish should indeed be well-drafted and optimized to increase search engine visibility. There are a couple of tricks you can use, such as having a variety of content on different topics on your website. This gives people a reason to stick around and explore what your brand has to offer. You can use keywords properly to increase your chances of being clicked on. 


A content writing strategy can be put in place to direct this entire task.  


Importance of Visual Content in Social Media Marketing


When we talk about flawless content, we don’t just mean pages and pages of textual information. That’s just boring!


Visuals help grab attention faster than textual content and even retain this attention for a longer duration of time. It is pure science. We observe more than we read. 90% of the information our brain takes in is visual. Visuals are more engaging and can deliver the same amount of information quicker. We’d rather see a pie chart than reading ten lines of stats, right?


Visual content can include any medium that condenses information such as- videos, images, infographics, GIFs. With the increasing role of content in digital marketing, visuals have begun to play an integral role. 


Content Marketing Strategy- A Gateway to Digital Marketing

Many digital marketing strategies require content. These may include marketing via email, social media marketing, website content, pay per click ads, etc. But they all have one thing in common-they all need great content. 


No digital marketing tactic is truly complete without creative content. Any digital campaign your brand chooses will require high-quality content. Without encouraging and convincing content, any digital marketing idea could easily fail. No wonder content writing forms a building block for digital marketing. 


Social Media Content Strategy

Whatever sort of business you run, having social media accounts always helps! Facebook and Twitter have been popular social media platforms for a long time now, and Instagram is a close second. LinkedIn, Tumblr, Snapchat, Pinterest are also great options. Any of these social media platforms will help promote your site, but with one condition. Your content needs to be unique! This is where creative content creation comes in place that fits your social media content strategy


Facebook is the right place to advertise your product extensively. You can post links to your content pieces along with a summary of it. It will naturally get you followers, likes, comments, and shares. This will spread the word about your business faster than any other social media platform. Twitter works analogously to Facebook. LinkedIn is a little different. It will allow you to post a full blog or article. You can post references and links as well. 


Content Creation to Establish Authority

Your content marketing strategy should be such that you’re able to post fresh content periodically and frequently. Content Whale churns plagiarism-free content like never seen before. 


If your brand keeps fleshing out informative posts concerning the industry you’re in, you will give the impression of being an authentic brand in the industry. 


Content writing is indeed the need of the hour when it comes to digital marketing. You can’t survive as a brand or a company without content, and you can’t succeed without good content. People buy what they know and trust. This is the role of content in digital marketing. It’s high time we realize the importance and power of content today. Content Whale is an expert in formulating a content marketing strategy that fits your requirements. Why stay miles behind when you can always be a step ahead with freshly brewed content? 

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content-whale February 17, 2020 2 Comments

Why is “Content” called “King”?

Why is “Content” called “King”?

A lot has changed since Bill Gates coined the phrase; content is king, about 20 years ago. An outstanding expression that still has an impact on digital marketing. But, how did content manage to be the king of marketing? To understand why content is king in today’s marketing, let us imagine a scenario:


A man is walking into a bar and orders his usual drink. He is a great cricket enthusiast, so he pulls out his smartphone to watch a live cricket match. Before the live video could load, an ad pops up on the screen asking him to enter a competition based on IPL which on winning grants exciting prizes. Due to the internet’s modern-day algorithm, relevant ads pop-up according to the interests of a person. The same goes for every situation. For example, a person searching for cute puppy videos will get ads about dog food or donations for animals’ safety. That’s how content marketing works. It finds the right person and supplies apt information(content). 


What is content marketing?


Content marketing is a marketing strategy to reach out to the targeted audience by creating relevant, reliable, and attracting data to gain profitable client actions. Content in marketing acts as a tool to focus on the client and remain connected with them. It is the communication between the end-user and the organization. Content marketing can be both businesses to business (b2b) and business to the customer.


Why content marketing?


When searching for any product or services over the web, there will be 10 lists on a page and what makes you choose the best? It’s high-quality content that makes you compare one product/service with others. Content can be great, but not all. Smart, reliable, and optimized content gives good returns and traffic to the website. If your site reaches the customer’s expectations, it leads to direct sales, and through content, the company reputation increases.


Layers of content


There are seven layers of content.


  1. Text-based: It includes articles, blogs, emails, press releases, etc.
  2. Image-based: Images need to be optimized with the right keyword.
  3. Video-based: Video needs to be saved with relevant descriptions and keywords.
  4. Audio-based: It is the segmentation and classification of audio signals that are dependent on the content.
  5. Software-based: Helps collaborative content creation. It is developed for easy maintenance of the website.
  6. Document-based: Content-based filtering is used with text documents.
  7. Interactive based: Any products/ services need to reach the customer’s expectations. 


Why “content is king” in 2019?


The power of content marketing can be understood from this statistic: in the year 2016, 90% of the world businesses changed their marketing strategy to content marketing. There is no lie in saying that most successful companies use good content as a tool to climb the ladder of success. There are several reasons why content is king in today’s marketing. Majorly because of its impacts on current trends!


  • Improve engagement measurements.
  • Higher demands for visual mediums.
  • New social media publishing options.
  • The rise of artificial intelligence.
  • Interactive content is getting more demand.


Consistency and relevancy in content marketing are vital for customers.


The content must be reliable, consistent, and valuable to your considered customers. High-quality content distributed promptly will ensure your company’s brand is remembered and recognized. The content must be relevant to your targeted customers by studying their interests. Become that brand they would immediately recall when they need a trusted authority. Your clients need to believe that you comprehend their distinct demands.


With so much information available on the internet, the customers are becoming more demanding about their needs. If you fail to attract them each time with relevant and attractive content, you start losing your customers. High-quality content matters because it helps the customers to make informed decisions. According to a survey, 80 percent of the customers preferred more information about products before making any purchases, and 70 percent of the consumers believe that high-quality content makes them feel closer to an organization. 


The Role of the search engine in content marketing


Search engines like Google, Yahoo, or Bing use a concept called the cookie engine. These search engines ask permission to activate cookie storage to track and understand the client’s interests and activities. This information is then shared for content marketing to display relevant and consistent ads and pop-ups on the client’s smartphone or desktop. 


Importance of content in today’s age


Content is king, specifically in the world of digital marketing services and has critical importance for the survival of businesses in the information age. The following points are part of the importance of content in the marketing service provider. 


  • Content gives the customer something valuable: By providing consistent, high-quality content, you could develop maintaining the reputation and set yourself in a competitive position in your industry. Content helps customers build a relationship with the company. Content builds trust between the client and the company.
  • Increased site traffic: With the reliability of communicating, specific content brings more site traffic. The more prominent and meaningful the content you create in particular topics, the more people are presumably going to explore your site.


  • More leads: Clients turn to tools and assets that allow them to make educated spending decisions. Creating high-quality content is the most efficient manner in which you can generate more leads for your company.


  • Improved brand image: Before customers make any purchase, their attention is regularly held by more popular brands which may be presenting a lower price, or by the quality of their content. With the help of high-quality content, you can keep yourself accountable for your company’s reputation.


  • More sales: By producing the content that interests readers, you develop your leads, which results in more sales for your company. The exciting thing about it is that it’s non-problematic and usually greets the individuals from your expected interest organization for engaging their communities.


  • Higher brand authority: With such a vast number of companies attracting the attention of audiences, it takes a planned impression through high-quality content to persuade the audience. As we realize that this is the age of globalization, in this manner, every individual social media platform is fair game.


  • More brand visibility: Many companies struggle to gain popularity in the face of the internet. The only way to gain attention is by communicating with customers through effective and reliable content.  Individuals can become more familiarized with your services through excellent specialty content.


Final Words:


Companies of all magnitudes should take advantage of the high-quality content pool to make their brand successful and noticeable. All the while, it will likewise allow brands to establish a long haul and steady bond with their customers.


Content will keep on holding the best marketing instrument and strategy in a business tool-kit, which explains the reason why content is king. It is recommended to effectively check the plausibility of strategies before launching another marketing campaign. It will help you in corresponding data that your targeted clients are keen on reading, encouraging better and effective results.

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content-whale February 17, 2020 0 Comments
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